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Glen Urban

David Austin Professor in Management
Professor of Marketing
Dean Emeritus

Biography | Publications

Glen Urban

Glen Urban concentrates on the fascinating area of trust-based marketing on the Internet. How trust is built on a web site, how site design can maximize sales and trust, and how a trust-based marketing system could provide an alternative to the "push" type of marketing commonly observed, are just a few of the facets that Urban explores. His current research focuses on customer advocacy. His new Theory A aligns the firm as a representative of the customers needs and leads to transparency, unbiased advice, trusted advisors, and best products. Recent research concentrates on morphing a Web site to fit individual cognitive and cultural style.

Publications list

Web Site: http://glenurban.com/cake/glens

 

Contact Information
Office: E40-159
Tel: 617-253-6615
Fax: 617-258-7597
E-mail: glurban@mit.edu

Support Staff
Name: Sandra Crawford-Jenkins
Tel: 617-253-0495
E-mail: crawfjen@mit.edu

Group(s)

Research Center(s)

General Expertise
Advertising; Automotive; B-school; Internet; Publishing; Telecommunications; Bayesian statistics; Brand management; Branding; Consumer marketing; Customer satisfaction; E-commerce; Lead users; Online media; Marketing; Product loyalty; Consumer products (marketing) ; Customer relationships and CRM; Customer service; Database marketing; Dot-com; Entrepreneurship/new ventures; Information technology for management; Internet privacy issues; Internet strategy; Knowledge management; Market research; Marketing, international; Marketing strategy; Positioning; World Wide Web; Web-based marketing; Statistics; New ventures; Online feedback mechanisms; On-line shopping; Trust-based marketing

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