Faculty & Research

Michael Braun

Homer A. Burnell (1928) Career Development Professor
Assistant Professor of Marketing

Biography | Publications

Michael Braun is the Homer A. Burnell Career Development Professor, and Assistant Professor of Marketing, at the MIT Sloan School of Management. Professor Braun's research focuses on the development of probability models to tackle business problems as diverse as customizing websites, forecasting customer retention, predicting insurance claims behavior, and modeling interdependency among customer preferences. In particular, he is interested in developing models of network interactions and discrete choice behavior than can be estimated efficiently on massively large datasets.

Before entering academia, Professor Braun worked on the development and deployment of broadband Internet products for such companies as Comcast, Marcus Cable and Charter Communications. From 1999 to 2002, he was Vice President for Global Affiliate Operations of Chello Broadband, the Amsterdam-based Internet arm of United Pan-Europe Communications, the largest cable operator in Europe. An avid sports fan, he also worked as a production assistant at ESPN, and as a researcher for NBC at the 1992 Summer Olympics in Barcelona.

Professor Braun holds an A.B. (with Honors) in Economics from Princeton University, an MBA from Duke University's Fuqua School of Business, and a Ph.D. from the Wharton School of the University of Pennsylvania. He is a member of INFORMS, the American Statistical Association and the American Marketing Association.

Web Site: http://scripts.mit.edu/~braunm/