Faculty & Research

Mark Ritson

Visiting Associate Professor of Marketing

Biography | Publications

Mark Ritson has a PhD in Marketing and has been a faculty member at some of the world's leading business schools.  He has taught MBA courses in brand management at London Business School, MIT Sloan, the University of Minnesota and the University of Melbourne in Australia - where he is an Associate Professor of Marketing. His teaching has consistently been rated as among the best at each of these schools and he has been the recipient of the Teaching Prize at LBS (2004), MBS (2008) and MIT (2009).

He has worked extensively all over the globe as a consultant for some of the largest brands in the world. His clients have included McKinsey, adidas, PepsiCo, Glaxo SmithKline, Eli Lilly, Johnson & Johnson, De Beers, Ericsson and WD40. For eight years he has also served as advisor and in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy. In a recent national survey he was voted one of the UK's most admired marketers.

An avid writer on branding, his weekly column on the topic has appeared for the past 8 years in London's leading trade magazine Marketing and he has been short-listed twice for the PPA Columnist of the Year Awards (the leading award for magazine writing in the UK). His scholarly publications include articles published in Sloan Management Review, Harvard Business Review and the Journal of Consumer Research. Ritson won the 2000 Ferber Award, one of the most prestigious prizes Marketing, for his doctoral thesis on the social uses of advertising.

Web Site: http://www.marketingritson.com