T. Tony Ke

Faculty

T. Tony Ke

About

T. Tony Ke is an Assistant Professor of Marketing at the MIT Sloan School of Management. 

His research is in the area of marketing analytics and marketing strategy.  His current work focuses on consumer search theory, advertising, retailing and platforms. 

He has work or consulting experience with Microsoft, Xerox, Walmart, Facebook, and Charles Schwab.

Ke holds a PhD in operations research, an MA in statistics, and an MA in economics from the University of California, Berkeley, and a BS in Physics and a BS in statistics from Peking University.

Publications

"Cooperative Search Advertising."

Cao, Xinyu, and T. Tony Ke. Marketing Science. Forthcoming.

"Informational Complementarity."

Ke, T. Tony, and Song Lin, MIT Sloan Working Paper 5510-18. Cambridge, MA: MIT Sloan School of Management, July 2018.

"Searching for Service."

Janssen, Maarten C.W., and T. Tony Ke, MIT Sloan Working Paper 5507-18. Cambridge, MA: MIT Sloan School of Management, July 2018.

"The Logic and Management of "Digital Co-op" in Search Advertising."

Kinshuk, Jerath, T. Tony Ke, and Fei Long, MIT Sloan Working Paper 5368-18. Cambridge, MA: MIT Sloan School of Management, April 2018.

"Peer-to-Peer Markets with Bilateral Ratings."

Ke, T. Tony, Baojun Jiang, and Monic Sun, MIT Sloan Working Paper 5236-17. Cambridge, MA: MIT Sloan School of Management, September 2017.

"Spatial Pricing and Product Allocation in Online Retailing."

He, Long, and T. Tony Ke, MIT Sloan Working Paper 5188-17. Cambridge, MA: MIT Sloan School of Management, February 2017.

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