2005 Faculty Publications

Democratizing Innovation
by Eric von Hippel
MIT Press, 2005
Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. This book looks closely at the emerging user-centered innovation systems that are affecting both information products and physical products. Free downloads of Democratizing Innovation are available from Prof. von Hipple's website.

Don't Just Relate — Advocate: A Blueprint for Profit in the Era of Customer Power
by Glen Urban
Wharton School Publishing, 2005
Traditional push/pull marketing no longer works. Smart companies are pioneering an entirely new route to higher margins and competitive advantage-customer advocacy. In this, his seventh book to break important ground in marketing, Urban offers a comprehensive game plan for attaining customer trust and details the competitive benefits of doing so.

Information Quality
Edited by Richard Y. Wang, Elizabeth M. Pierce, Stuart E. Madnick, Craig W. Fisher
M.E. Sharpe, 2005
Organizations today have access to vast stores of data that come in a wide variety of forms. But the enormous growth in the quality of data has brought with it growing problems with the quality of information, further complicated by the struggles many organizations are experiencing as they try to improve their systems for knowledge management and organizational memory. Inaccurate data or failure to manage information properly costs businesses billions of dollars each year. This book presents cutting-edge research on information quality and deals with the problem of ensuring quality while processing data into information companies can use.

Optimization Over Integers
by Dimitris Berstsimas and Robert Weismantel
Dynamic Ideas, 2005
With an eye towards the future, this book provides a unified, insightful, and modern treatment of the theory of integer optimization. The authors depart from the earlier treatments of integer optimization by placing significant emphasis on strong formulation, duality, algebra, and, most importantly, geometry.

Paying with Plastic: The Digital Revolution in Buying and Borrowing (Second Edition)
by David S. Evans and Richard Schamalensee
MIT Press, 2005
The payment card business has evolved into a complex, sprawling industry that drives trillions of dollars in transaction volume each year--and has revolutionized the way we borrow and spend. In the second edition of what has become the definitive source on the industry, the authors use the new economics of two-sided markets to analyze the industry's growth and development, including the impact of major antitrust cases and bank mergers, the rise of the debit card, and new technologies that could alter the payment card industry dramatically in the years to come.

Structuring the Information Age: Life Insurance and Technology in the Twentieth Century
by JoAnne Yates
Johns Hopkins University Press, 2005
This book examines how life insurance firms — where good record-keeping and repeated use of massive amounts of data were crucial — adopted, shaped, and were shaped by information processing technology from 1900 to 1980. By focusing on a single user industry, Yates illuminates the evolution of information processing in the commercial sector and the underrated influence of corporate users in shaping the history of modern technology, as well as IBM's successful transition from tabulators to computers.