Sinan Aral

David Austin Professor of Management
Associate Professor of Information Technology and Marketing

Biography | Selected Publications

"Harnessing the Digital Lens to Measure and Manage Information Work," Aral, S., E. Brynjolfsson and M. Van Alstyne. (Under Review). (2014)

"Identity and Opinion: A Randomized Experiment," Taylor, S., L. Muchnik and S. Aral. (Under review). (2014)

"Sociometric Badges: Towards a New Era of Management Research," Waber, B., S. Aral, D. Olguin Olguin, L. Wu, E. Brynjolfsson and S. Pentland, in MIS Quarterly. (Under Second Round Review) (2014)

"Water Cooler Networks: Performance Implications of Informal Face-to-Face Interaction Structures in Information Intensive Work," Wu, L., B. Waber, S. Aral, E. Brynjolfsson and S. Pentland, in MIS Quarterly. (Under review) (2014)

"Business Analytics: Radical Shift or Incremental Change" Communications of the Association for Information Systems (CACM),Gillon, K., Aral, S., Lin, C-Y., Mithas, S., Zozulia, M., 34(13): 287-296 (2013)

Engineering Social Contagions:  Optimal Network Seeding in the Presence of Homophily (2013)

"Health Information and the Like -- Response." Science, Aral, S., Muchnik, L., Taylor, S.J., 13 December 342(6164): 1315-1316. (2013)

"Making Products Viral." Management Roundtable Conference. @ MIT, Aral, S. (2013)

 "Measuring and Propagating Influence in Networks." Organization Science Winter Conference, Aral, S. (2013)

"Selection Effects in Online Sharing: Consequences for Peer Adoption," 14th ACM Conference on Electronic Commerce, Taylor, S., Bakshy, E., & Aral, S. (2013)

“Social Influence Bias: A Randomized Experiment.” Muchnik, L., Aral, S., & Taylor, S. Science, 341(6146): 647-651. (2013)

Social Media and Business Transformation (2013)

What Would Ashton Do - And Does it Matter? (2013)

"Identifying Influential and Susceptible Members of Social Networks," S. Aral, D. Walker, Science, 337, 337-341 (2012)

"Identifying Peer Effects and Influence in Networks" Sinan Aral, American Economic Association (AEA) Annual Meeting (2012)

"Information, Technology and Information Worker Productivity," Sinan Aral , Erik Brynjolfsson, Marshal Van Alstyne, Information Systems Research, 23 (3) 849-867 (2012)

"Measuring and Propagating Influence in Social Media Networks." Pharma East, Aral, S. (2012)

Peer Effects and the Dynamics of Product Use (2012)

Poked to Vote (2012)

Social Influence Bias: A Randomized Experiment (2012)

The Anatomy and Dynamics of Vision Advantages (2012)

"The Anatomy and Dynamics of Vision Advantages," Sinan Aral, Vincent David, Proceedings of the 33rd Annual International Conference on Information Systems (2012)

"Three Way Complementarities: Performance Pay, HR Analytics and Information Technology," Sinan Aral, Erik Brynjolfsson, Lynn Wu, Management Science, 58 (5) 913-931 (2012)

Tie Strength, Embeddedness and Social Influence: Evidence from a Large Scale Networked Experiment (2012)

Viral Efficiency and the Decision to Share (2012)

Viral Incentive Systems: A Randomized Field Experiment (2012)

"Content and Context: Identifying the Impact of Qualitative Information on Consumer Choice," Sinan Aral, Panagiotis G. Ipeirotis, Sean J. Taylor,  Proceedings of the 32th Annual International Conference on Information Systems (2011)

"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks," Aral, S. and D. Walker, in Management Science 57, 9, 1623-1639. (2011)

Engineering Social Contagions: Optimal Network Seeding and Incentive Strategies (2011)

Forget Viral Marketing: Make the Product Itself Viral (2011)

Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment (2011)

"Identifying Social Influence in Networks Using Randomized Experiments," Sinan Aral, Dylan Walker, IEEE Intelligent Systems, 26(5): 91-96 (2011)

Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion (2011)

Peer Effects and the Dynamics of Product Use (2011)

"The Diversity-Bandwidth Tradeoff," Sinan Aral, Marshall Van Alstyne, American Journal of Sociology, 117 (1) 90-171 (2011)

Viral Incentive Systems: A Randomized Field Experiment (2011)

Viral Incentive Systems: A Randomized Field Experiment (2011)

"Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks," Sinan Aral, Proceedings of the Academy of Management Conference (2010)

Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks (2010)

"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks" Proceedings of the 31th Annual International Conference on Information Systems, Aral, S., & Walker, D. (2010)

Discovering the Network Structures that Support Massive Distributed Collaboration in Wikipedia (2010)

Engineering Contagions: Identifying Optimal Seeing and Virality Strategies in Social Networks (2010)

Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment (2010)

Identifying Peer Influence and Social Contagion in Networks (2010)

"Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks," Sinan Aral, Lev Muchnik, Arun Sundararajan, Proceedings of the National Academy of Sciences, 106(51): 21544-21549 (2009)

Computational Social Science (2009)

Computational Social Science (2009)

Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks (2009)

Influence Dynamics in Large Complex Networks (2009)

Influence Dynamics in Large Complex Networks (2009)

Network Structure and Information Worker Productivity: New Evidence from the Global Consulting Services Industry (2009)

Networks, Information and Brokerage: The Diversity-Bandwidth Tradeoff (2009)

"Privacy Preservation of Measurement Functions on Hashed Text," M Reynolds, Marshall Van Alstyne, Sinan Aral, 8th Annual Security Conference (2009)

"Testing Three-Way Complementarities: Incentives, Monitoring and Information Technology," Sinan Aral, Erik Brynjolfsson, Lynn Wu, Proceedings of the 30th Annual International Conference on Information Systems (2009)

Influence Dynamics in Large Complex Networks (2008)

"Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT," Lynn Wu, Benjamin Waber, Sinan Aral, Erik Brynjolfsson, Alex Pentland, Proceedings of the 29th Annual International Conference on Information Systems (2008)

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration (2008)

"Social Computing, Networks and Knowledge Management" Information and Communication Technologies Futures (2008)

Trust, Costs and Incentives in Global Supplier Networks: Evidence from IT Sourcing Decisions (2008)

"Productivity Effects of Information Diffusion in Networks" (working paper), Aral, Sinan and Brynjolfsson, Erik and Van Alstyne, Marshall W. (May 18, 2007). 

IT Assets, Organizational Capabilities & Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation (2007)

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration (2007)

Network Structure & Information Advantage (2007)

Network Structure & Information Advantage (2007)

"Productivity Effects of Information Diffusion in Networks" Sinan Aral, Erik Brynjolfsson, Marshall Van Alstyne, Proceedings of the 28th Annual International Conference on Information Systems (2007)

Regional Economic Context and the Value of Firm-Level IT Investment (2007)

Generating Premium Returns on Your IT Investments (2006)

Information, Technology and Information Worker Productivity: Task Level Evidence (2006)

Which Came First, IT or Productivity? The Virtuous Cycle of Investment and Use in Enterprise Systems (2006)

Anticipating Outbreaks: A Prevention Role for Integrated Information Systems (2002)

Selection Effects in Online Sharing:  Consequences for Peer Adoption

 

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Tel: (617) 324-7535
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