Sinan Aral

David Austin Professor of Management
Associate Professor of Information Technology and Marketing

Biography | Selected Publications

"IT, Repeated Contracts & the Number of Suppliers." Aral, Sinan K., Yannis Bakos, and Erik Brynjolfsson. Management Science (Conditionally Accepted)

“Networked Experiments: A Review of Methods and Innovations." Aral, Sinan K. (2015). In The Oxford Handbook on the Economics of Networks, Oxford University Press. (2015)

"Asymmetric Social Influence from Personalized Social Cues." ​Taylor, Sean J., Eytan Bakshy, Dean Eckles, and Sinan K. Aral. (2014). Proceedings of the INFORMS Annual Meeting, November 9-12, 2014, San Francisco, CA. 

"Harnessing the Digital Lens to Measure and Manage Information Work," Aral, S., E. Brynjolfsson and M. Van Alstyne. (Under Review). (2014)

"Identity and Opinion: A Randomized Experiment," Taylor, S., L. Muchnik and S. Aral. (Under review). (2014)

"Sociometric Badges: Towards a New Era of Management Research," Waber, B., S. Aral, D. Olguin Olguin, L. Wu, E. Brynjolfsson and S. Pentland, in MIS Quarterly. (Under Second Round Review) (2014)

“Tie Strength, Embeddedness & Social Influence: A Large-Scale Networked Experiment.” Aral, Sinan K., and Dylan Walker. Management Science, 60(6): 1352 - 1370. (2014)

"Water Cooler Networks: Performance Implications of Informal Face-to-Face Interaction Structures in Information Intensive Work," Wu, L., B. Waber, S. Aral, E. Brynjolfsson and S. Pentland, in MIS Quarterly. (Under review) (2014)

Engineering Social Contagions: Optimal Network Seeding in the Presence of Homophily.” Aral, Sinan K., Lev Munchik, and Arun Sundararajan (2013). Network Science, 1(2): 1-29. (2013)

"Selection Effects in Online Sharing: Consequences for Peer Adoption." Taylor, Sean J., Eytan Bakshy, and Sinan K. Aral (2013). 14th ACM Conference on Electronic Commerce, June 16-20, 2013, University of Pennsylvania, Philadelphia PA.

What Would Ashton Do - And Does it Matter?” Aral, S. Harvard Business Review, May, 2013.

Social Media and Business Transformation.” Aral, Sinan K., Chrysanthos Dellarocas, and David Godes. Information Systems Research, 24(1): 3-13. (2013)

"Business Analytics: Radical Shift or Incremental Change." Gillon, Kirstin, Sinan K. Aral, Ching-Yung Ling, Sunil Mithas, and Mark Zozulia (2013). Communications of the Association for Information Systems (CACM), 34(13): 287-296. (2013)

"Health Information and the Like -- Response." Science, Aral, S., L. Muchnik, S.J. Taylor. 13 December 342(6164): 1315-1316. (2013)

"Identity and Opinion: A Randomized Experiment.” Taylor, Sean J., Lev Muchnik, and Sinan K. Aral (2013). Workshop on Information in Networks (WIN). New York, NY. (2013)

“Identity and Opinion: A Randomized Experiment.” ​Taylor, Sean J., Lev Muchnik, and Sinan K. Aral 2013. Workshop on Information Systems Economics (WISE). Milan, Italy.

"Information in Digital, Economic and Social Networks." Sundararajan, Arun, Foster Provost, Gal Oestreicher-Singer, and Sinan K. Aral (2013). Information Systems Research, 24(4): 883-905. (2013)

"Making Products Viral." Management Roundtable Conference. @ MIT, Aral, S. (2013)

“Motivating Fitness and Engagement through Social Influence.” Aral, Sinan K., and David Vincent (2013). Workshop on Information in Networks (WIN). New York, NY. (2013)

"Selection Effects in Online Sharing: Consequences for Peer Adoption." ​Taylor, Sean J., Eytan Bakshy, and Sinan K. Aral (2013). Statistical Challenges in Ecommerce Research (SCECR), Lisbon, Portugal. (2013)

Social Influence Bias: A Randomized Experiment.” Muchnik, Lev, Sinan K. Aral, and Sean J. Taylor (2013). Science, 341(6146): 647-651. (2013)

"The Trouble with Online Ratings" Sloan Management Review, Aral, S., 55(2). (2013)

"To Go From Big Data to Big Insight, Start With a Visual." Harvard Business Review (Blog), Aral, S. (2013)

"Poked to Vote.” Aral, Sinan K. Nature, 489, September 12: 212-214. (2012)

“Identifying Influential and Susceptible Members of Social Networks.” Aral, Sinan K., and Dylan Walker (2012). Science, 337: 337-341. (2012)

"Content and Causality in Networks." ACM Conference on Web Science, Aral, S. (2012)

“Identifying Peer Effects and Influence in Networks.” Aral, Sinan K. (2012). American Economic Association (AEA) Annual Meeting, Chicago, IL. (2012)

"Information, Technology and Information Worker Productivity," Aral, Sinan, Erik Brynjolfsson, and Marshall Van Alstyne (2012). Information Systems Research, 23(3): 849-867. (2012)

“Peer Effects and the Dynamics of Product Use.” Taylor, Sean J., and Sinan K. Aral (2012). Winter Conference on Business Intelligence, University of Utah, Salt Lake City, UT. (2012)

“Social Influence Bias: A Randomized Experiment.” Lev Muchnik, Sinan K. Aral, and Sean J. Taylor (2012). Workshop on Information in Networks (WIN). New York, NY. (2012)

“The Anatomy and Dynamics of Vision Advantages.” Aral, Sinan K., and Vincent David (2012). Proceedings of the 33rd Annual International Conference on Information Systems, Orlando, FL. (2012)

"Three Way Complementarities: Performance Pay, HR Analytics and Information Technology." Aral, Sinan K., Erik Brynjolfsson, and Lynn Wu. Management Science, 58(5): 913-931. (2012)

“Tie Strength, Embeddedness and Social Influence: Evidence from a Large Scale Networked Experiment.” Aral, Sinan K., and Dylan Walker (2012). Workshop on Information in Networks (WIN). New York, NY. (2012)

“Viral Efficiency and the Decision to Share." Taylor, Sean J., Eytan Bakshy, Sinan K. Aral, and Cameron A. Marlow (2012). Workshop on Information in Networks (WIN). New York, NY. (2012)

“Viral Incentive Systems: A Randomized Field Experiment.” Aral, Sinan K., and Sean J. Taylor (2012). Winter Conference on Business Intelligence, University of Utah, Salt Lake City, UT. (2012)

Forget Viral Marketing: Make the Product Itself Viral.” Aral, Sinan K., and Dylan Walker (2011). Harvard Business Review, 89(6): 34-35. (2011)

"Content and Context: Identifying the Impact of Qualitative Information on Consumer Choice," Aral, Sinan K., Panagiotis G. Ipeirotis, and Sean J. Taylor (2011). Proceedings of the 32th Annual International Conference on Information Systems. (2011)

"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks," Aral, Sinan, and and Dylan Walker (2011). Management Science 57(9): 1623-1639. (2011)

“Engineering Social Contagions: Optimal Network Seeding and Incentive Strategies.” Aral, Sinan K., Lev Muchnik, and Arun Sundararajan (2011). Winter Conference on Business Intelligence, University of Utah, Salt Lake City, UT. (2011)

Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment (2011)

“Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment.” Aral, Sinan K., Lev Muchnik, and Arun Sundararajan (2011). Winter Conference on Business Intelligence, University of Utah, Salt Lake City, UT. (2011)

"Identifying Social Influence in Networks Using Randomized Experiments," Aral, Sinan K., and Dylan Walker (2011). IEEE Intelligent Systems, 26(5): 91-96. (2011)

Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion.” Aral, Sinan K. (2011). Marketing Science, 30(2): 217-223. (2011)

“Peer Effects and the Dynamics of Product Use.” Taylor, Sean J., and Sinan K. Aral (2011). Workshop on Information Systems Economics, Shanghai, China. (2011)

"The Diversity-Bandwidth Tradeoff." Aral, Sinan K., and Marshall Van Alstyne (2011). American Journal of Sociology, 117(1): 90-171. (2011)

"Viral Incentive Systems: A Randomized Field Experiment.” Aral, Sinan K., and Sean J. Taylor (2011). New York Academy of Sciences – Computer Science and Economics Day, New York, NY. (2011)

"Viral Incentive Systems: A Randomized Field Experiment.” Aral, Sinan K., and Sean J. Taylor (2011). Workshop on Information Systems Economics, Shanghai, China. (2011)

“Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks.” Aral, Sinan K. (2010). Sunbelt XXVIII Social Networks Conference, June 29 - July 4, Garda Lake, Italy. (2010)

"Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks."  Aral, Sinan K. (2010). Proceedings of the Academy of Management Conference, Philadelphia, PA. (2010)

"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks." Aral, Sinan K., and Dylan Walker. Proceedings of the 31th Annual International Conference on Information Systems. (2010)

“Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks.” ​Aral, Sinan K., and Dylan Walker (2010). International Conference on Network Science, Cambridge, MA. (2010)

“Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks.” Aral, Sinan K., and Dylan Walker (2010). Sunbelt XXVIII Social Networks Conference, June 29 - July 4, Lake Garda, Italy. (2010)

"Developing Competitive Advantage in the Cloud: Qualitative Findings." Harvard Business Review (Blog). Aral, Sinan, Arun Sundararajan, and Mingdi Xin (2010).  (2010)

“Discovering the Network Structures that Support Massive Distributed Collaboration in Wikipedia.” Aral, Sinan K., and Lev Muchnik (2010). Sunbelt XXVIII Social Networks Conference, June 29 - July 4, Garda Lake, Italy. (2010)

“Engineering Contagions: Identifying Optimal Seeing and Virality Strategies in Social Networks.” Aral, Sinan K., Lev Muchnik, and Arun Sundararajan (2010). Sunbelt XXVIII Social Networks Conference, June 29 - July 4, Lake Garda, Italy. (2010)

“Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment.” Aral, Sinan K., and Dylan Walker (2010). Workshop on Information Systems Economics, St. Louis, MO. (2010)

"Identifying Peer Influence and Social Contagion in Networks.” Aral, Sinan K. (2010). KDD Workshop on Social Media Analytics (SOMA). Washington DC. July (2010)

"Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks," Aral, Sinan K., Lev Muchnik, and Arun Sundararajan (2009). Proceedings of the National Academy of Sciences, 106(51): 21544-21549 (2009)

"Computational Social Science." Lazer, David, Alex Pentland, Lada Adamic, Sinan K. Aral, Albert Laszlo-Barabasi, Devon Brewer, Nicholas A. Christakis, Noshir Contractor, James Fowler, Myron Gutmann, Tony Jebara, Gary King, Michael Macy, Deb Roy, Marshall van Alstyne (2009). Science, February 6: 721-722. (2009)

“Cramer’s Rule: How Information Content Moves Markets.” ​Aral, Sinan K., Panos Ipeirotis, and Sean J. Taylor (2009). Workshop on Information Systems Economics, Phoenix, AZ. (2009)

“Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks.” Aral, Sinan K., Lev Muchnik, and Arun Sundararajan (2009). Workshop on Information in Networks (WIN), New York, NY. (2009)

“Identifying Peer Influence in Massive Online Social Networks: A Platform for Randomized Experimentation on Facebook.” Aral, Sinan K., and Dylan Walker (2009). Workshop on Information Systems Economics, Phoenix, AZ. (2009)

“Influence Dynamics in Large Complex Networks.” Aral, Sinan K., Lev Muchnik, and Arun Sundararajan (2009). Winter Conference on Business Intelligence, University of Utah, Salt Lake City, UT. (2009)

“Influence Dynamics in Large Complex Networks.” Aral, Sinan K., Lev Munchik, and Arun Sundararajan (2009). Sunbelt XXIX Social Networks Conference, March 10-15, San Diego, CA. (2009)

“Network Structure and Information Worker Productivity: New Evidence from the Global Consulting Services Industry.” Wu, Lynn, Sinan K. Aral, Erik Brynjolfsson, and Ching-Yun Lin (2009). Winter Conference on Business Intelligence, University of Utah, Salt Lake City, UT. (2009)

“Networks, Information and Brokerage: The DiversityBandwidth Tradeoff.” Aral, Sinan K., and Marshall Van Alstyne (2009). Workshop on Information in Networks (WIN), New York, NY. (2009)

"Privacy Preservation of Measurement Functions on Hashed Text." Reynolds, M., Marshall Van Alstyne, Sinan K. Aral. 8th Annual Security Conference, April 15-16, Las Vegas, NV. (2009)

"Testing Three-Way Complementarities: Incentives, Monitoring and Information Technology," Aral, Sinan K., Erik Brynjolfsson, Lynn Wu. Proceedings of the 30th Annual International Conference on Information Systems, 2009. 

“Testing Three-Way Complementarities: Incentives, Monitoring and Information Technology.” ​Aral, Sinan K., Erik Brynjolfsson, and Lynn Wu (2009). National Bureau of Economic Research (NBER) Summer Institute, Cambridge, MA. (2009)

“Influence Dynamics in Large Complex Networks.” Aral, Sinan K., Lev Munchik, and Arun Sundararajan (2008). Workshop on Information Systems Economics, Paris, France. (2008)

"Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT." Wu, Lynn, Benjamin Waber, Sinan K. Aral, Erik Brynjolfsson, and Alex Pentland, Proceedings of the 29th Annual International Conference on Information Systems (2008)

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration (2008)

"Social Computing, Networks and Knowledge Management." Kings, N.J., Davies, J., Verrill, D., Aral, S., Brynjolfsson, E., Van Alstyne, M. Information and Communication Technologies Futures, BT Press, 2008.

“Trust, Costs and Incentives in Global Supplier Networks: Evidence from IT Sourcing Decisions.” Aral, Sinan K., Yannis Bakos, and Erik Brynjolfsson (2008). Workshop on Information Systems Economics, Paris, France. (2008)

"IT Assets, Organizational Capabilities & Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation" Aral, Sinan K., and Peter Weill (2007). Organization Science, 18(5), September-October: 1-18. (2007)

"Productivity Effects of Information Diffusion in Networks" (working paper), Aral, Sinan and Brynjolfsson, Erik and Van Alstyne, Marshall W. (May 18, 2007).

"Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration." ​Wu, Lynn, Ben Waber, Sinan K. Aral, Erik Brynjolfsson, and Sandy Pentland (2007). Winter Conference on Business Intelligence, University of Utah, Salt Lake City, UT. (2007)

"Network Structure & Information Advantage." Aral, Sinan K., and Marshall Van Alstyne (2007). Proceedings of the Academy of Management Conference, Philadelphia, PA. (2007)

"Network Structure & Information Advantage." Aral, Sinan K., and Marshall Van Alstyne (2007). Sunbelt XXVII Social Networks Conference, May 1-6, Corfu, Greece. (2007)

"Productivity Effects of Information Diffusion in Networks." Aral, Sinan K., Erik Brynjolfsson, and Marshall Van Alstyne (2007). Proceedings of the 28th Annual International Conference on Information Systems. (2007)

"Regional Economic Context and the Value of FirmLevel IT Investment." Aral, Sinan K., Lynn Wu, and Vincenzo Morabito. Workshop on Information Systems Economics, Montreal, CA. (2007)

"Generating Premium Returns on Your IT Investments" Weill, Peter, and Sinan K. Aral (2006). Sloan Management Review, 47(2): 39-48. (2006)

"Information, Technology and Information Worker Productivity: Task Level Evidence." Aral, Sinan K., Erik Brynjolfsson, and Marshall Van Alstyne (2006). Proceedings of the 27th Annual International Conference on Information Systems, Milwaukee, Wisconsin. (2006)

"Which Came First, IT or Productivity? The Virtuous Cycle of Investment and Use in Enterprise Systems." Aral, Sinan, Erik Brynjolfsson, and D.J. Wu. Proceedings of the 27th Annual International Conference on Information Systems, Milwaukee, Wisconsin.  (2006)

"Anticipating Outbreaks: A Prevention Role for Integrated Information Systems" Aral, Sinan K., Stuart M. Berman, and Sevgi O. Aral. Sexually Transmitted Diseases, 29(1): 6-12. (2002)

 

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