Catherine Tucker

Mark Hyman, Jr. Career Development Professor
Associate Professor of Marketing

Biography | Selected Publications

"Privacy Regulation and Market Structure,” Campbell, James D., Avi Goldfarb and Catherine Tucker, in Journal of Economics & Management Strategy. (Forthcoming)

"Social Networks, Personalized Advertising, and Privacy Controls." Tucker, Catherine. Journal of Marketing Research (Forthcoming)

"Standardization and the Effectiveness of Online Advertising." Goldfarb, Avi, and Catherine Tucker. Management Science (Forthcoming)

"The Reach and Persuasiveness of Viral Video Ads." Tucker, Catherine. Marketing Science (Forthcoming)

"Trademarks, Triggers, and Online Search." Bechtold, Stefan, and Catherine Tucker. Journal of Empirical Legal Studies Vol. 11 Issue 4 (2014)

"Electronic Discovery and the Adoption of Information Technology," Miller, Amalia, and Catherine Tucker. Journal of Law, Economics and Organization, Vol. 30. No. 2, 217-243 (2013)

"Health Information Exchange, System Size and Information Silos," Miller, Amalia R. and Catherine Tucker, in Journal of Health Economics 33 (Jan.), 28-42 (2014)

"Search Engines and Data Retention: Implications for Privacy and Antitrust," with Lesley Chiou. Working Paper (2014)

"The Effect of Patent Litigation and Patent Assertion Entities on Entrepreneurial Activity." Working Paper (2014)

"When Does Retargeting Work? Timing Information Specificity," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research (Lead Article), 50, 5 (Oct.), 561-576 (2013)

"Days on Market and Home Sales,” Tucker, Catherine, Juanjuan Zhang and Ting Zhu, in RAND Journal of Economics, 44, 2 (Summer), 337-360 (2013)

"Paywalls and the Demand for News,” Chiou, Lesley and Catherine Tucker, in Information Economics and Policy, 25, 2 (June), pp. 61-69 (2013)

"The Implications of Improved Attribution and Measurability for Antitrust and Privacy in Online Advertising Markets," Tucker, Catherine. George Mason Law Review, 2, 2 (Summer), 1025-1054 (2013)

"Active Social Media Management: The Case of Health Care,” Miller, Amalia R. and Catherine Tucker, in Information Systems Research 24, 1 (March), pp. 52-70 (2013)

"Managing Privacy," Goldfarb, Avi, and Catherine Tucker. Sloan Management Review, Spring 2013

"Paying With Money or With Effort: Pricing When Customers Anticipate Hassle," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research, 49, 1 (Feb.), 66-82 (2012)

"Empirical Research on the Economic Effects of Privacy Regulation,” Tucker, Catherine, in Journal on Telecommunications and High Technology Law, 10, 2, 265-271 (2012)

"Heterogeneity and the Dynamics of Technology Adoption,” Ryan, Stephen P. and Catherine Tucker, in Quantitative Marketing and Economics, 10, 1, pp. 63-109 (2012)

"How Does The Use of Trademarks by Intermediaries Affect Online Search?," Chiou, Lesley and Catherine Tucker, in Marketing Science, 31 (5) 819-837 (2012)

"Privacy and Innovation," Goldfarb, Avi, and Catherine Tucker, in Innovation Policy and the Economy, edited by Josh Lerner and Scott Stern, NBER, 11. (2012)

"Shifts in Privacy Concerns," Goldfarb, Avi, and Catherine Tucker. American Economic Review: Papers and Proceedings, 102 (2012)

"Social Networks, Advertising and Antitrust," Tucker, Catherine, and Alex Marthews, George Mason Law Review, 19 (5), 1211-1227 (2012)

"The Economics of Advertising and Privacy," Tucker, Catherine. International Journal of Industrial Organization 30 (3) 326-329 (2012)

"Copyright, Digitization, and Aggregation,” Chiou, Lesley and Catherine Tucker, NET Institute Working Paper No. 11-18 (December 13, 2011)

"News and Online Aggregators," Working Paper (2011)

"Online Advertising, Behavioral Targeting, and Privacy,” Goldfarb, Avi and Catherine Tucker, in Communications of the ACM, 54, 5 (May), 25-27 (2011)

"Can Healthcare Information Technology Save Babies?," Miller, Amalia, and Catherine Tucker. Journal of Political Economy, 119, 2 (April), 289-324 (2011)

"Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage," Lambrecht, Anja, Katja Seim, and Catherine Tucker. Marketing Science, 30, 2, (March-April), 355–367 (2011)

"Encryption and the Loss of Patient Data," Working Paper (2011)

"Electronic Companion: How Does Popularity Information Affect Choices? A Field Experiment" (with Juanjuan Zhang). Working Paper (2011)

"How Do Advertising Standards Affect Online Advertising?" Working Paper (2011)

"Comments on 'A Preliminary FTC Staff Report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers'" Working Paper (2011)

"Advertising Bans and the Substitutability of Online and Offline Advertising," Goldfarb, Avi, and Catherine Tucker. Journal of Marketing Research, 48 (2) 207-227 (2011)

"Encryption and the Loss of Patient Data," Miller, Amalia, and Catherine Tucker. Journal of Policy Analysis and Management, 30 (3) 534-556 (2011)

"How Does Popularity Information Affect Choices? A Field Experiment," Tucker, Catherine, and Juanjuan Zhang, Management Science, 57(5), 828-842. Online Appendix (2011)

"Online Advertising." Goldfarb, Avi, and Catherine Tucker in The Internet and Mobile Technology, Marvin Zelkowitz, ed., Advances in Computers Series, Vol. 81, Elsevier, 2011.

"Online display advertising: Targeting and obtrusiveness." Goldfarb, Avi, and Catherine Tucker. Marketing Science, 30 (3) 389-404. "Rejoinder - Implications of "Online Display Advertising: Targeting and Obtrusiveness’" with Avi Goldfarb, Marketing Science, Vol. 30 No. 3, May-June 2011, pp. 413-415. (2011)

"Privacy Regulation and Online Advertising," Goldfarb, Avi, and Catherine Tucker. Management Science, 57 (1) 57-71 (2011)

"Search engine advertising: Channel substitution when pricing ads to context," Tucker, Catherine E. and Avi Goldfarb, in Management Science, 57, 3, 458-70. (2011)

"Search Engine Advertising: Pricing Ads to Context," Goldfarb, Avi, and Catherine Tucker, Management Science, 57 (3), 458-470 (2011)

"Substitution Between Offline and Online Advertising Markets," Goldfarb, Avi, and Catherine Tucker. Journal of Competition Law and Economics, 7 (1) 37-44 (2011)

"How Does Pharmaceutical Advertising Affect Consumer Search?" Chiou, Lesley, and Catherine Tucker. Working Paper (2010)

"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment," Zhang, Juanjuan, and Catherine Tucker, Marketing Science, 29 (5) 805-814 (2010)

"How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet." Anderson, Eric T., Nathan M. Fong, Duncan I. Simester, Catherine E. Tucker. Journal of Marketing Research, 47 (2) 229-239 (2010)

"Privacy protection and technology diffusion: The case of electronic medical records," Miller, Amalia R. and Catherine Tucker, in Management Science 55 (7) 1077-1093 (2009)

"Identifying formal and informal influence in technology adoption with network externalities,"Tucker, Catherine. Management Science 54 (12) 2024-2039 (2008)

"Modeling Social Interactions: Identification, Policy Methods and Policy Implications," Hartmann, Wesley R., Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar, and Catherine Tucker Marketing Letters, 19 (3) 287-304 (2008)

"Search Engine Advertising: Examining a profitable side of the long tail of advertising that is not possible under the traditional broadcast advertising model," Goldfarb, Avi, and Catherine Tucker. Communications of the ACM,  51 (11) 22-24 (2008)


Contact Information
Office: E62-536
Tel: (617) 252-1499
Fax: (617) 258-7597
Support Staff
Name: Jason Robert Clinkscales
Tel: (617) 253-4936

General Expertise
Computer privacy; Credit cards; E-commerce; Econometrics; Electronic software; Google; Google; Industrial economics; Internet; Internet privacy issues; Internet telephony; Management of information technology; Marketing; Marketing strategy; Online banking; Pricing; Security of technology; Software; Web-based marketing; YouTube