Catherine Tucker

Sloan Distinguished Professor of Management
Professor of Marketing
Chair MIT Sloan PhD Program

Biography | Selected Publications

"Privacy and the Internet." Tucker, Catherine. In Handbook of Media Economics, edited by Simon Anderson, Joel Waldfogel and David Stromberg, 541-562. Holland, Netherlands: North-Holland, 2016.

"Standardization and the Effectiveness of Online Advertising." Goldfarb, Avi and Catherine Tucker. Management Science Vol. 61, No. 11 (2015): 2707-2719. (2015)

"Harbingers of Failure." Anderson, Eric, Song Lin, Duncan Simester and Catherine Tucker. Journal of Marketing Research Vol. 52, No. 5 (2015): 580-592. (2015)

"Content Aggregation by Platforms: The Case of the News Media.” Chiou, Lesley and Catherine Tucker. NET Institute Working Paper 11-18. New York, NY: NET Institute, July 2015.

"Privacy Regulation and Market Structure.” Campbell, James D., Avi Goldfarb and Catherine Tucker. Journal of Economics & Management Strategy Vol. 24, No. 1 (2015): 47-73. (2015)

"Certification: The Case of Medical Devices." Nistor, Cristina and Catherine Tucker, Working Paper. Management Science, 2015.

"Advertising to Early Trend Propagators? Evidence from Twitter." Lambrecht, Anja, Catherine Tucker and Caroline Wiertz, Marketing Science Institute Working Paper 14-102. Cambridge, MA: Marketing Science Institute, 2015.

"The Reach and Persuasiveness of Viral Video Ads." Tucker, Catherine. Marketing Science Vol. 34, No. 2 (2015): 281-296. (2015)

"Trademarks, Triggers, and Online Search." Bechtold, Stefan and Catherine Tucker. Journal of Empirical Legal Studies Vol. 11, No. 4 (2014): 718-750. (2014)

"Social Networks, Personalized Advertising, and Privacy Controls." Tucker, Catherine. Journal of Marketing Research Vol. 51, No. 5 (2014): 546-562. (2014)

"Privacy Protection, Personalized Medicine and Genetic Testing." Miller, Amalia R. and Catherine Tucker, Working Paper. Microsoft Research, 2014.

"Government Surveillance and Internet Search Behavior." Marthews, Alex and Catherine Tucker, Working Paper. Digital Fourth, 2014.

"The Effect of Patent Litigation and Patent Assertion Entities on Entrepreneurial Activity." Tucker, Catherine, MIT Sloan Working Paper 5095-14. Cambridge, MA: MIT Sloan School of Management, June 2014.

"Search Engines and Data Retention: Implications for Privacy and Antitrust." Chiou, Lesley and Catherine Tucker, MIT Sloan Working Paper 5094-14. Cambridge, MA: MIT Sloan School of Management, May 2014.

"Electronic Discovery and the Adoption of Information Technology." Miller, Amalia and Catherine Tucker. Journal of Law, Economics and Organization Vol. 30. No. 2 (2014): 217-243. (2014)

"Patent Trolls and Technology Diffusion: The Case of Medical Imaging." Tucker, Catherine, Working Paper. RAND Journal of Economics, April 2014.

"Conducting Research with Quasi-Experiments: A Guide for Marketers." Goldfarb, Avi and Catherine Tucker, Rotman School of Management Working Paper 2420920. Toronto, Ontario: Rotman School of Management, 2014.

"Health Information Exchange, System Size and Information Silos." Miller, Amalia R. and Catherine Tucker. Journal of Health Economics Vol. 33, No. 1 (2014): 28-42. (2014)

"When Does Retargeting Work? Timing Information Specificity." Lambrecht, Anja and Catherine Tucker. Journal of Marketing Research Vol. 50, No. 5 (2013): 561-576. (2013)

"The Implications of Improved Attribution and Measurability for Antitrust and Privacy in Online Advertising Markets." Tucker, Catherine. George Mason Law Review Vol. 20, No. 4 (2013):1025-1054. (2013)

"Days on Market and Home Sales,” Tucker, Catherine, Juanjuan Zhang and Ting Zhu. RAND Journal of Economics Vol. 44, No. 2 (2013): 337-360. (2013)

"Paywalls and the Demand for News.” Chiou, Lesley and Catherine Tucker. Information Economics and Policy Vol. 25, No. 2 (2013): 61-69. (2013)

"Why Managing Consumer Privacy Can Be an Opportunity." Goldfarb, Avi and Catherine Tucker. MIT Sloan Management Review, March 2013. (2013)

"Active Social Media Management: The Case of Health Care.” Miller, Amalia R. and Catherine Tucker. Information Systems Research Vol. 24, No. 1 (2013): 52-70. (2013)

"How Does The Use of Trademarks by Intermediaries Affect Online Search?" Chiou, Lesley and Catherine Tucker. Marketing Science Vol. 31, No. 5 (2012): 819-837. (2012)

"Empirical Research on the Economic Effects of Privacy Regulation.” Tucker, Catherine. Journal on Telecommunications and High Technology Law Vol. 10, No. 2 (2012): 265-271. (2012)

"Social Networks, Advertising and Antitrust." Tucker, Catherine and Alex Marthews. George Mason Law Review Vol.19, No. 5 (2012): 1211-1227. (2012)

"Shifts in Privacy Concerns." Goldfarb, Avi and Catherine Tucker. American Economic Review: Papers and Proceedings Vol. 102, No. 3 (2012): 349-353. (2012)

"The Economics of Advertising and Privacy." Tucker, Catherine. International Journal of Industrial Organization Vol. 30, No. 3 (2012): 326-329. (2012)

"Privacy and Innovation." Goldfarb, Avi and Catherine Tucker. In Innovation Policy and the Economy, edited by Josh Lerner and Scott Stern, 65-89. Chicago, IL: University of Chicago Press Journals, 2012.

"Heterogeneity and the Dynamics of Technology Adoption.” Ryan, Stephen P. and Catherine Tucker. Quantitative Marketing and Economics Vol. 10, No. 1 (2012): 63-109 (2012)

"Paying With Money or With Effort: Pricing When Customers Anticipate Hassle." Lambrecht, Anja and Catherine Tucker. Journal of Marketing Research Vol. 49, No. 1 (2012): 66-82. (2012)

"Encryption and the Loss of Patient Data." Miller, Amalia R. and Catherine Tucker. Journal of Policy Analysis and Management  Vol. 30, No. 3 (2011): 534-556. (2011)

"How Does Popularity Information Affect Choices? A Field Experiment." Tucker, Catherine and Juanjuan Zhang. Management Science Vol. 57, No. 5 (2011): 828-842. (2011)

"Online Advertising, Behavioral Targeting, and Privacy.” Goldfarb, Avi and Catherine Tucker. Communications of the ACM Vol. 54, No. 5 (2011): 25-27. (2011)

"Online Display Advertising: Targeting and Obtrusiveness." Goldfarb, Avi and Catherine Tucker. Marketing Science Vol. 30, No. 3 (2011): 389-404. (2011)

"Substitution Between Offline and Online Advertising Markets." Goldfarb, Avi and Catherine Tucker. Journal of Competition Law and Economics Vol. 7, No. 1 (2011): 37-44. (2011)

"Advertising Bans and the Substitutability of Online and Offline Advertising." Goldfarb, Avi and Catherine Tucker. Journal of Marketing Research Vol. 48, No. 2 (2011): 207-227. (2011)

"Can Healthcare Information Technology Save Babies?" Miller, Amalia and Catherine Tucker. Journal of Political Economy Vol. 119, No. 2 (2011): 289-324. (2011)

"Online Advertising." Goldfarb, Avi and Catherine Tucker. In The Internet and Mobile Technology, edited by Marvin Zelkowitz. Waltham, MA: Academic Press, 2011.

"Search Engine Advertising: Channel Substitution When Pricing Ads to Context." Tucker, Catherine and Avi Goldfarb. Management Science Vol. 57, No. 3 (2011): 458-70. (2011)

"Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage." Lambrecht, Anja, Katja Seim and Catherine Tucker. Marketing Science Vol. 30, No. 2 (2011): 355–367. (2011)

"Privacy Regulation and Online Advertising." Goldfarb, Avi and Catherine Tucker. Management Science Vol. 57, No. 1 (2011): 57-71. (2011)

"Social Networks, Personalized Advertising, and Privacy Controls." Tucker, Catherine, MIT Sloan Working Paper 4851-10. Cambridge, MA: MIT Sloan School of Management, May 2014. (2010)

"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment." Tucker, Catherine and Juanjuan Zhang. Marketing Science Vol. 29, No. 5 (2010): 805-814. (2010)

"How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet." Anderson, Eric T., Nathan M. Fong, Duncan I. Simester and Catherine E. Tucker. Journal of Marketing Research Vol. 47, No. 2 (2010): 229-239. (2010)

"How Does Pharmaceutical Advertising Affect Consumer Search?" Chiou, Lesley and Catherine Tucker, MIT Sloan Working Paper 4790-10. Cambridge, MA: MIT Sloan School of Management, January 2010.

"Privacy Protection and Technology Diffusion: The Case of Electronic Medical Records."Miller, Amalia R. and Catherine Tucker. Management Science Vol. 55, No. 7 (2009): 1077-1093. (2009)

"Modeling Social Interactions: Identification, Policy Methods and Policy Implications." Hartmann, Wesley R., Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar and Catherine Tucker. Marketing Letters Vol. 19, No. 3 (2008): 287-304. (2008)

"Economic and Business Dimensions: Search Engine Advertising." Goldfarb, Avi and Catherine Tucker. Communications of the ACM  Vol. 51, No. 11 (2008): 22-24. (2008)

"Identifying Formal and Informal Influence in Technology Adoption with Network Externalities."Tucker, Catherine. Management Science Vol. 54, No. 12 (2008): 2024-2039. (2008)

 

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