Catherine Tucker

Mark Hyman, Jr. Career Development Professor
Associate Professor of Marketing

Biography | Selected Publications

Standardization and the Effectiveness of Online Advertising,” Goldfarb, Avi and Tucker, Catherine, Working Paper (May 1, 2014).

"Health Information Exchange, System Size and Information Silos," Miller, Amalia R. and Catherine Tucker, in Journal of Health Economics 33 (Jan.), 28-42. (2014)

"The Effect of Patent Litigation and Patent Assertion Entities on Entrepreneurial Activity." Working Paper. (2014)

"Search Engines and Data Retention: Implications for Privacy and Antitrust," with Lesley Chiou. Working Paper. (2014)

"When Does Retargeting Work? Timing Information Specificity," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research (Lead Article), 50, 5 (Oct.), 561-576. (2013)

"Electronic discovery and the adoption of information technology," Journal of Law, Economics and Organization, Catherine Tucker, Amalia Miller (2013)

"Active Social Media Management: The Case of Health Care,” Miller, Amalia R. and Catherine Tucker, in Information Systems Research 24, 1 (March), pp. 52-70.  (2013)

"Days on Market and Home Sales,” Tucker, Catherine, Juanjuan Zhang and Ting Zhu, in RAND Journal of Economics, 44, 2 (Summer), 337-360. (2013)

"Managing Privacy," Sloan Management Review, Catherine Tucker, Avi Goldfarb (2013)

"Paywalls and the Demand for News,” Chiou, Lesley and Catherine Tucker, in Information Economics and Policy, 25, 2 (June), pp. 61-69.  (2013)

"The Implications of Improved Attribution and Measurability for Antitrust and Privacy in Online Advertising Markets," George Mason Law Review, 2, 2 (Summer), 1025-1054.  (2013)

"Empirical Research on the Economic Effects of Privacy Regulation,” Tucker, Catherine, in Journal on Telecommunications and High Technology Law, 10, 2, 265-271.  (2012)

"Heterogeneity and the Dynamics of Technology Adoption,” Ryan, Stephen P. and Catherine Tucker, in Quantitative Marketing and Economics, 10, 1, pp. 63-109. (2012)

"How Does The Use of Trademarks by Intermediaries Affect Online Search?," Chiou, Lesley and Catherine Tucker, in Marketing Science, 31 (5) 819-837. (2012)

"Paying With Money or With Effort: Pricing When Customers Anticipate Hassle," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research, 49, 1 (Feb.), 66-82.  (2012)

"Paying With Money Or With Effort: Pricing When Customers Anticipate Hassle," Journal of Marketing Research, Catherine Tucker, Anja Lambrecht 49 (1) 66-82 (2012)

"Privacy and Innovation," in Innovation Policy and the Economy, edited by Josh Lerner and Scott Stern, NBER, 11. (2012)

"Shifts in Privacy Concerns," American Economic Review: Papers and Proceedings, Catherine Tucker, Avi Goldfarb 102 (2012)

"Social Networks, Advertising and Antitrust," George Mason Law Review, Catherine Tucker, Alex Marthews, 19 (5), 1211-1227 (2012)

"The Economics of Advertising and Privacy," International Journal of Industrial Organization 30 (3) 326-329 (2012)

"Copyright, Digitization, and Aggregation,” Chiou, Lesley and Catherine Tucker, NET Institute Working Paper No. 11-18 (December 13, 2011).

"News and Online Aggregators" (2011)

"Paying with Money or with Effort: Pricing When Customers Anticipate Hassle" (2011)

"Can Healthcare Information Technology Save Babies?," with Amalia Miller, in Journal of Political Economy, 119, 2 (April), 289-324. (2011)

"When does Retargeting Work? Timing Information Specificity" (2011)

"Encryption and the Loss of Patient Data" (2011)

"Electronic Companion: How Does Popularity Information Affect Choices? A Field Experiment" (with Juanjuan Zhang) (2011)

"How Do Advertising Standards Affect Online Advertising?" (2011)

"Comments on 'A Preliminary FTC Staff Report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers'" (2011)

"Privacy regulation and online advertising," Management Science, Catherine E. Tucker, Avi Goldfarb 57 (3) 57-71 (2011)

"Online display advertising: Targeting and obtrusiveness," Marketing Science, Catherine Tucker, Avi Goldfarb  30 (3) 389-404 (2011)

"Search engine advertising: Channel substitution when pricing ads to context," Tucker, Catherine E. and Avi Goldfarb, in Management Science, 57, 3, 458-70. (2011)

"Substitution between offline and online advertising markets," Journal of Competition Law and Economics, Catherine Tucker, Avi Goldfarb, 7 (1) 37-44 (2011)

"Stuck in the adoption funnel: The effect of interruptions in the adoption process on usage," Marketing Science, Catherine Tucker, Anja Lambrecht and Katja Seim 30 (2) 355-36 (2011)

"Advertising Bans and the Substitutability of Online and Offline Advertising," Journal of Marketing Research, Catherine Tucker, Avi Goldfarb 48 (2) 207-227 (2011)

"Can Healthcare Information Technology Save Babies?" Journal of Political Economy, Catherine Tucker, Amalia Miller 119 (2) 289-324 (2011)

"Encryption and Data Security," Journal of Policy Analysis and Management, Catherine Tucker, Amalia Miller, 30 (3) 534-556 (2011)

"How Does Popularity Information Affect Choices? A Field Experiment," Tucker, Catherine and Juanjuan Zhang, in Management Science, 57, 5 (May), 828-842.  (2011)

"Online Advertising, Behavioral Targeting, and Privacy,” Goldfarb, Avi and Catherine Tucker, in Communications of the ACM, 54, 5 (May), 25-27. (2011)

"Online Advertising", in Advances in Computers, Catherine Tucker, Avi Goldfarb, edited by Marvin Zelkowitz, Elsevier, 81  (2011)

"Search Engine Advertising: Pricing Ads to Context," Management Science, Tucker, Catherine and Avi Goldfarb, 57 (3), 458-470 (2011)

"Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage," with Anja Lambrecht and Katja Seim, in Marketing Science, 30, 2, (March-April), 355-36. (2011)

"Privacy Regulation and Market Structure" (2010)

"Substitution between Offline and Online Advertising Markets" (2010)

"Social Networks, Personalized Advertising, and Privacy Controls" (2010)

"How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?" (2010)

"Advertising Bans and the Substitutability of Online and Offline Advertising" (2010)

"How Does Pharmaceutical Advertising Affect Consumer Search?" (2010)

"Growing two-sided networks by advertising the user base: A field experiment," Marketing Science, Catherine Tucker, JuanJuan Zhang, 29 (5), 805-814 (2010)

"Substitution between offline and online advertising markets," Journal of Competition Law and Economics, Catherine Tucker, Avi Goldfarb, 7 (1) 37-44 (2010)

Advertising Bans and the Substitutability of Online and Oine Advertising, Catherine Tucker, Avi Goldfarb (2010)

"Can Healthcare IT Save Babies?" (2010)

"Consumer Search and Pharmaceutical Advertising" (2010)

"Encryption and Data Security" (2010)

Estimation of Demand with Dynamics, Network Effects and Heterogeneity, Catherine Tucker, Stephen Ryan (2010)

"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment," Marketing Science, Catherine E. Tucker, Juanjuan Zhang 29 (5) 805-814 (2010)

"How Does Popularity Information Affect Choices? A Field Experiment" (2010)

"How does the Use of Trademarks by Intermediaries Affect Online Search?" (2010)

"How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet," Journal of Marketing Research, Catherine E. Tucker, Eric Anderson, Nathan Fong, Duncan Simester 47 (2) 229-239 (2010)

"Online Display Advertising: Targeting and Obtrusiveness," Marketing Science, Catherine Tucker, Avi Goldfarb, 30 (3), 389-404 (2010)

"Personalized Advertising and Privacy Control" (2010)

"Pricing when Customers Anticipate Hassle" (2010)

Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption, Catherine Tucker, Anja Lambrecht and Katja Seim  (2010)

"Privacy protection and technology diffusion: The case of electronic medical records," Miller, Amalia R. and Catherine Tucker, in Management Science 55 (7) 1077-1093 (2009)

"Identifying formal and informal influence in technology adoption with network externalities," Management Science 55 (12) 2024-2039 (2008)

"Can Healthcare IT Save Babies?" (2008)

"Modeling Social Interactions: Identification, Policy Methods and Policy Implications," Marketing Letters, Catherine Tucker, Wes Hartmann, Puneet Manchanda, Harikesh Nair, Matt Bothner, Peter Dodds, David Godes, Karthik Hosanagar 19 (3) 287-304 (2008)

"Search Engine Advertising: Examining a profitable side of the long tail of advertising that is not possible under the traditional broadcast advertising model," Communications of the ACM,  Catherine Tucker, Avi Goldfarb 51 (11) 22-24 (2008)

"Privacy Regulation and Market Structure,” Campbell, James D., Avi Goldfarb and Catherine Tucker, in Journal of Economics & Management Strategy. (Forthcoming)

 

Contact Information
Office: E62-536
Tel: (617) 252-1499
Fax: (617) 258-7597
Support Staff
Name: Jason Robert Clinkscales
Tel: (617) 253-4936
Group(s)

General Expertise
Computer privacy; Credit cards; E-commerce; Econometrics; Electronic software; Google; Google; Industrial economics; Internet; Internet privacy issues; Internet telephony; Management of information technology; Marketing; Marketing strategy; Online banking; Pricing; Security of technology; Software; Web-based marketing; YouTube