Catherine Tucker

Mark Hyman, Jr. Career Development Professor
Associate Professor of Marketing

Biography | Selected Publications

Standardization and the Effectiveness of Online Advertising,” Goldfarb, Avi and Tucker, Catherine, Working Paper (May 1, 2014)

"Health Information Exchange, System Size and Information Silos," Miller, Amalia R. and Catherine Tucker, in Journal of Health Economics 33 (Jan.), 28-42 (2014)

"Electronic discovery and the adoption of information technology," Catherine Tucker, Amalia Miller,  Journal of Law, Economics and Organization, (Forthcoming) (2013)

"Search Engines and Data Retention: Implications for Privacy and Antitrust," with Lesley Chiou. Working Paper (2014)

"The Effect of Patent Litigation and Patent Assertion Entities on Entrepreneurial Activity." Working Paper (2014)

"When Does Retargeting Work? Timing Information Specificity," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research (Lead Article), 50, 5 (Oct.), 561-576 (2013)

"Days on Market and Home Sales,” Tucker, Catherine, Juanjuan Zhang and Ting Zhu, in RAND Journal of Economics, 44, 2 (Summer), 337-360 (2013)

"Paywalls and the Demand for News,” Chiou, Lesley and Catherine Tucker, in Information Economics and Policy, 25, 2 (June), pp. 61-69 (2013)

"The Implications of Improved Attribution and Measurability for Antitrust and Privacy in Online Advertising Markets," George Mason Law Review, 2, 2 (Summer), 1025-1054 (2013)

"Active Social Media Management: The Case of Health Care,” Miller, Amalia R. and Catherine Tucker, in Information Systems Research 24, 1 (March), pp. 52-70 (2013)

"Managing Privacy," Catherine Tucker, Avi Goldfarb, Sloan Management Review, Spring 2013

"Paying With Money or With Effort: Pricing When Customers Anticipate Hassle," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research, 49, 1 (Feb.), 66-82 (2012)

"Empirical Research on the Economic Effects of Privacy Regulation,” Tucker, Catherine, in Journal on Telecommunications and High Technology Law, 10, 2, 265-271 (2012)

"Heterogeneity and the Dynamics of Technology Adoption,” Ryan, Stephen P. and Catherine Tucker, in Quantitative Marketing and Economics, 10, 1, pp. 63-109 (2012)

"How Does The Use of Trademarks by Intermediaries Affect Online Search?," Chiou, Lesley and Catherine Tucker, in Marketing Science, 31 (5) 819-837 (2012)

"Paying With Money Or With Effort: Pricing When Customers Anticipate Hassle," Catherine Tucker, Anja Lambrecht, Journal of Marketing Research, 49 (1) 66-82 (2012)

"Privacy and Innovation," in Innovation Policy and the Economy, edited by Josh Lerner and Scott Stern, NBER, 11. (2012)

"Shifts in Privacy Concerns," Catherine Tucker, Avi Goldfarb, American Economic Review: Papers and Proceedings,  102 (2012)

"Social Networks, Advertising and Antitrust," Catherine Tucker, Alex Marthews,  George Mason Law Review, 19 (5), 1211-1227 (2012)

"The Economics of Advertising and Privacy," International Journal of Industrial Organization 30 (3) 326-329 (2012)

"Copyright, Digitization, and Aggregation,” Chiou, Lesley and Catherine Tucker, NET Institute Working Paper No. 11-18 (December 13, 2011)

"News and Online Aggregators," Working Paper (2011)

"How Does Popularity Information Affect Choices? A Field Experiment," Tucker, Catherine and Juanjuan Zhang, in Management Science, 57, 5 (May), 828-842 (2011)

"Online Advertising, Behavioral Targeting, and Privacy,” Goldfarb, Avi and Catherine Tucker, in Communications of the ACM, 54, 5 (May), 25-27 (2011)

"Paying with Money or with Effort: Pricing When Customers Anticipate Hassle," Working Paper (2011)

"Can Healthcare Information Technology Save Babies?," Catherine Tucker and Amalia Miller, in Journal of Political Economy, 119, 2 (April), 289-324 (2011)

"When does Retargeting Work? Timing Information Specificity," Working Paper (2011)

"Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage," with Anja Lambrecht and Katja Seim, in Marketing Science, 30, 2, (March-April), 355-36 (2011)

"Encryption and the Loss of Patient Data," Working Paper (2011)

"Electronic Companion: How Does Popularity Information Affect Choices? A Field Experiment" (with Juanjuan Zhang). Working Paper (2011)

"How Do Advertising Standards Affect Online Advertising?" Working Paper (2011)

"Comments on 'A Preliminary FTC Staff Report on Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers'" Working Paper (2011)

"Advertising Bans and the Substitutability of Online and Offline Advertising," Catherine Tucker, Avi Goldfarb Journal of Marketing Research, 48 (2) 207-227 (2011)

"Can Healthcare Information Technology Save Babies?" Catherine Tucker, Amalia Miller Journal of Political Economy, 119 (2) 289-324 (2011)

"Encryption and Data Security," Catherine Tucker, Amalia Miller, Journal of Policy Analysis and Management, 30 (3) 534-556 (2011)

"Online Advertising", in Advances in Computers, Catherine Tucker, Avi Goldfarb, edited by Marvin Zelkowitz, Elsevier, 81  (2011)

"Online display advertising: Targeting and obtrusiveness," Catherine Tucker, Avi Goldfarb Marketing Science, 30 (3) 389-404 (2011)

"Privacy regulation and online advertising," Catherine E. Tucker, Avi Goldfarb, Management Science, 57 (3) 57-71 (2011)

"Search engine advertising: Channel substitution when pricing ads to context," Tucker, Catherine E. and Avi Goldfarb, in Management Science, 57, 3, 458-70. (2011)

"Search Engine Advertising: Pricing Ads to Context," Tucker, Catherine and Avi Goldfarb, Management Science, 57 (3), 458-470 (2011)

"Stuck in the adoption funnel: The effect of interruptions in the adoption process on usage,"Catherine Tucker, Anja Lambrecht and Katja Seim Marketing Science, 30 (2) 355-36 (2011)

"Substitution between offline and online advertising markets," Catherine Tucker, Avi Goldfarb, Journal of Competition Law and Economics, 7 (1) 37-44 (2011)

"Privacy Regulation and Market Structure," Working Paper (2010)

"Substitution between Offline and Online Advertising Markets," Working Paper (2010)

"Social Networks, Personalized Advertising, and Privacy Controls," Working Paper (2010)

"How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?" Working Paper (2010)

"Advertising Bans and the Substitutability of Online and Offline Advertising," Working Paper (2010)

"How Does Pharmaceutical Advertising Affect Consumer Search?" Working Paper (2010)

"Advertising Bans and the Substitutability of Online and Oine Advertising," Catherine Tucker, Avi Goldfarb (2010)

"Consumer Search and Pharmaceutical Advertising," Working Paper (2010)

"Encryption and Data Security," Working Paper (2010)

"Growing two-sided networks by advertising the user base: A field experiment," Catherine Tucker, JuanJuan Zhang, Marketing Science, 29 (5), 805-814 (2010)

"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment," Catherine E. Tucker, Juanjuan Zhang, Marketing Science,  29 (5) 805-814 (2010)

"How Does Popularity Information Affect Choices? A Field Experiment," Working Paper (2010)

"How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet," Catherine E. Tucker, Eric Anderson, Nathan Fong, and Duncan Simester,  Journal of Marketing Research, 47 (2) 229-239 (2010)

"Online Display Advertising: Targeting and Obtrusiveness,"Catherine Tucker, Avi Goldfarb, Marketing Science, 30 (3), 389-404 (2010)

"Personalized Advertising and Privacy Control," Working Paper (2010)

"Pricing when Customers Anticipate Hassle," Working Paper (2010)

"Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption," Catherine Tucker, Anja Lambrecht and Katja Seim (2010)

"Substitution between offline and online advertising markets," Catherine Tucker, Avi Goldfarb, Journal of Competition Law and Economics, 7 (1) 37-44 (2010)

"Privacy protection and technology diffusion: The case of electronic medical records," Miller, Amalia R. and Catherine Tucker, in Management Science 55 (7) 1077-1093 (2009)

"Can Healthcare IT Save Babies?" Working Paper (2008)

"Identifying formal and informal influence in technology adoption with network externalities," Management Science 55 (12) 2024-2039 (2008)

"Modeling Social Interactions: Identification, Policy Methods and Policy Implications," Catherine Tucker, Wes Hartmann, Puneet Manchanda, Harikesh Nair, Matt Bothner, Peter Dodds, David Godes, Karthik Hosanagar, Marketing Letters, 19 (3) 287-304 (2008)

"Search Engine Advertising: Examining a profitable side of the long tail of advertising that is not possible under the traditional broadcast advertising model," Catherine Tucker, Avi Goldfarb, Communications of the ACM,  51 (11) 22-24 (2008)

"How does popularity information affect choices? A field experiment." Working Paper (2007)

"Privacy Regulation and Market Structure,” Campbell, James D., Avi Goldfarb and Catherine Tucker, in Journal of Economics & Management Strategy. (Forthcoming)

 

Contact Information
Office: E62-536
Tel: (617) 252-1499
Fax: (617) 258-7597
Support Staff
Name: Jason Robert Clinkscales
Tel: (617) 253-4936
Group(s)

General Expertise
Computer privacy; Credit cards; E-commerce; Econometrics; Electronic software; Google; Google; Industrial economics; Internet; Internet privacy issues; Internet telephony; Management of information technology; Marketing; Marketing strategy; Online banking; Pricing; Security of technology; Software; Web-based marketing; YouTube