Birger Wernerfelt

J.C. Penney Professor of Management
Professor of Marketing

Biography | Selected Publications

“Small Forces and Large Firms: Foundations of the RBV,” Strategic Management Journal, 34, 635-643 (2013)

“Inefficient Pre-Bargaining Search,” Journal of Institutional and Theoretical Economics, 168, 2 (June), 211 - 223. (2012)

“On the Grouping of Tasks into Firms: Make-or-Buy with Interdependent Parts,” Novak, Sharon and Birger Wernerfelt, in Journal of Economics and Management Strategy, 21, 1, 53-77. (2012)

On Brand Extension as a Signal of Product Quality”, Marketing Science, 32 (5) 771-772 (2012)

“The Use of Resources in Resource Acquisition,” Journal of Management, 37 (5), 1369-1373 (2011)

“Costs of Implementation: Bargaining Costs Versus Allocative Efficiency”Journal of Economic Behavior and Organization, Birger Wernerfelt, Boris Maciejovsky, 77 (3), 318–325. (2011)

“The Use of Resources in Resource Acquisition”, Journal of Management, 37 (5) 1369-1373 (2011)

Inefficient Pre-Bargaining Search (2010)

On the Grouping of Tasks into Firms: Make-or-Buy with Interdependent Parts (2010)

“Bargaining Before or After Communication?", Journal of Institutional and Theoretical Economics, 164 (2) 211-229.  (2008)

“Class Pricing”, Marketing Science, 27 (5) 755-763 (2008)

“Delegation, Committees, and Managers”, Journal of Economics and Management Strategy, 16 (1) 35-51 (2007)

“Renegotiation Facilitates Contractual Incompleteness”, Journal of Economics and Management Strategy, 16 (4) 893-910 (2007)

“Determinants of Asset Ownership: A Study of the Carpentry Trade”, Review of Economics and Statistics, Duncan I. Simester, 87 (1) 50-58 (2005)

“Product Development Resources and the Scope of the Firm”, Journal of Marketing, 69 (2) 15-23 (2005)

“Governance of Adjustments”, Journal of Business, 77 (2) S3-S24  (2004)

“Organizational Languages”, Journal of Economics and Management Strategy, 13 (3) 461-472  (2004)

“Robust Incentive Contracts”, Journal of Institutional and Theoretical Economics, 160 (4) 545-554 (2004)

 “Why do Firms Tend to Become Different?”, in Constance Helfat (ed.), Handbook of Organizational Capabilities, Malden, MA and Oxford, UK: Blackwell,  Chapter 9, pp. 121-33. (2003)

“Why Should the Boss Own the Assets?”Journal of Economics and Management Strategy, 11 (3), 473-485 (2002)

“Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain”, Journal of Marketing Research, Duncan I. Simester, John R. Hauser, and Roland Rust, 37 (1) 102-112 (2000)

“Bounded Rationality Modeling”, Marketing Letters, Bertrand Munier, Reinhard Selten, 10 (3) 233-248 (1999)

 “Sidepayments in Marketing”, Marketing Science, John R. Hauser and Duncan I. Simester, 16 (3) 246-255 (1997)

“On the Nature and Scope of the Firm: An Adjustment-Cost Theory”, Journal of Business, 70 (4) 489-514 (1997)

“The Role of Inference in Context Effects: Inferring What You Want from What is Available”, Journal of Consumer Research, Drazen Prelec and Florian Zettelmeyer, 23 (1) 118-125 (1997)

 “Efficient Marketing Communication: Helping the Customer Learn”, Journal of Marketing Research, 33 (2) 239-246  (1996)

“Internal Customers and Internal Suppliers”, Journal of Marketing Research, John R. Hauser and Duncan I. Simester, 33 (3) 268-280 (1996)

 “Resource-Based Strategy in a Stochastic Model”, in Cynthia A. Montgomery (ed.), Resource-Based and Evolutionary Theories of the Firm, Norwell, MA, and Dordrecht: Kluwer Academic, pp. 133-146. (1995)

“A Rational Reconstruction of the Compromise Effect”Journal of Consumer Research, 21 (4) 627-633 (1995)

“The Resource-based View of the Firm: Ten Years After”, Strategic Management Journal, 16 (3) 171-175 (1995)

“An Efficiency Criterion for Marketing Design”, ​Journal of Marketing Research, 31 (4) 462-470 (1994)

“Customer Satisfaction Based Incentive Systems”Marketing Science, John R. Hauser and Duncan I. Simester, 13 (4) 327-350  (1994)

“On the Function of Sales Assistance”Marketing Science, 13 (1) 68-82 (1994)

“Selling Formats for Search Goods”Marketing Science, 13 (3) 298-309 (1994)

“Risk Reduction and Umbrella Branding”, Journal of Business, ​Birger Wenerfelt, Cynthia A. Montgomery, 65 (1) 31-50 (1992)

“Brand Loyalty and Market Equilibrium”, Marketing Science, 10 (3) 229-245 (1991)

“Sources of Superior Performance: Market Share vs. Industry Effects in the U.S. Brewing Industry”Management Science, Birger Wernerfelt, Cynthia A. Montgomery, 37 (8) 954-959 (1991)

“Strategy and the Research Process: Reply”, Strategic Management Journal, Cynthia A. Montgomery and Srinivasan Balakrishnan, 12 (1) 83-84 (1991)

“Advertising Content When Brand Choice is a Signal”, Journal of Business, 63 (1) 91-98 (1990)

“An Evaluation Cost Model of Consideration Sets”, Journal of Consumer Research, Birger Wernerfelt, John R. Hauser, 16 (4) 393-408 (1990)

“Why Do Firms Reduce Business Risk?”, Academy of Management Journal, Raphael H. Amit, 33 (3) 520-533 (1990)

“Determinants of Firm Performance: The Relative Importance of Economic and Organizational Factors”, Strategic Management Journal, Gary S. Hansen, 10 (5) 399-411  (1989)

“From Critical Resources to Corporate Strategy”Journal of General Management, 14 (3) 4-12 (1989)

“Credible Delegation by Oligopolists: An Example from Distribution Channel Management”, Management Science, Anne T. Coughlan, 35 (2) 226-239 (1989)

“Strategy Content and the Research Process: A Critique and Commentary”, Strategic Management Journal, Cynthia A. Montgomery and Srinivasan Balakrishnan, 10 (2) 189-197 (1989)

“Tacit Collusion in Differentiated Cournot Games”, Economics Letters, 29 (4) 303-306 (1989)

“The Competitive Implications of Relevant-Set/Response Analysis”, Journal of Marketing Research, John R. Hauser, 26 (4) 391-405 (1989)

 “A Model for Customer Complaint Management”, Marketing Science, Claes Fornell, 7 (3) 287-298 (1988)

 “Reputation, Monitoring and Effort”, Information Economics and Policy, 3 (3) 207-218. (1988)

“Existence and Uniqueness of Price Equilibrium in ‘Defender”’, Marketing Science, Birger Wernerfelt, John R. Hauser, 7 (1) 92-93  (1988)

“General Equilibrium with Real Time Search in Labor and Product Markets”Journal of Political Economy, 96 (3), 821-31 (1988)

“On the Existence of a Nash Equilibrium Point in N-Person Nonzero Sum Stochastic Jump Differential Games”, Optimal Control Applications and Methods, 9 (4) 449-456 (1988)

“Umbrella Branding as a Signal of New Product Quality: An Example of Signaling by Posting a Bond”, RAND Journal of Economics, 19 (3) 458-466. (1988)

“Competitive Price and Quality Under Asymmetric Information”, Marketing Science, Birger Wernerfelt, Gerard J. Tellis, 6 (3) 240-253 (1987)

“Competitive Strategy Under Uncertainty”Strategic Management Journal, Birger Wernerfelt, Aneel Karnani, 8 (2) 187-194 (1987)

“Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis”, Journal of Marketing Research, Birger Wernerfelt, Claes Fornell, 24 (4) 337-346 (1987)

“Uniqueness of Nash Equilibrium for Linear-Convex Stochastic Differential Games”, Journal of Optimization Theory and Applications, 53 (1) 133-138 (1987)

“A Special Case of Dynamic Pricing Policy”, Management Science, 32 (12) 1562-1566 (1986)

“Product Line Rivalry: Note”American Economic Review, 76 (4) 842-844  (1986)

“Semifuzzy Games”, International Journal for Fuzzy Sets and Systems, 19 (1) 21-28 (1986)

“Technical Change, Competition and Vertical Integration”, Strategic Management Journal, S. Balakrishnan, 7 (4) 347-359 (1986)

“The Relation Between Market Share and Profitability”Journal of Business Strategy, 6(4) 67-74 (1986)

“Brand Loyalty and User Skills”, Journal of Economic Behavior and Organization, 6 (4) 381-385  (1985)

“Consumption Experience and Sales Promotion Expenditure”, Management Science, Birger Wernerfelt, Claes Fornell, William T. Robinson, 31 (9) 1089-1105 (1985)

“The Capital Asset Pricing Model and Strategic Planning”, Management Science, 31 (4) 510 (1985)

“The Dynamics of Prices and Market Shares Over the Product Life Cycle”, Management Science, 31 (8) 928-939 (1985)

“To Brand or Not to Brand? A Theoretical and Empirical Question”, Journal of Business, David E.M. Sappington, 58 (3) 279-293 (1985)

"Multiple Point Competition," Strategic Management Journal,  Aneel Karnani, Birger Wernerfelt, 6 (1) 87-96 (1985)

 “Consumers with Differing Reaction Speeds, Scale Advantages and Industry Structure”European Economic Review, 24 (2), 257-70 (1984)

“Stagflation, New Products and Speculation”, Journal of Macroeconomics, 6 (3) 295-309  (1984)

 

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Office: E62-532
Tel: (617) 253-7192
Fax: (617) 258-7597
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Tel: (617) 253-4936
Group(s)

General Expertise
Branding; Competitive strategy; Corporate strategy and policy; Customer incentives; Customer satisfaction; Europe; Game theory; Industrial organization; Marketing strategy; Microeconomics; Research, academic; Signaling; Supply chain management