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Birger Wernerfelt

J.C. Penney Professor of Management
Professor of Marketing

Biography | Selected Publications

 

Contact Information
Office: E62-532
Tel: (617) 253-7192
Fax: (617) 258-7597
Support Staff
Name: Jason Robert Clinkscales
Tel: (617) 253-4936
Group(s)

General Expertise
Branding; Competitive strategy; Corporate strategy and policy; Customer incentives; Customer satisfaction; Europe; Game theory; Industrial organization; Marketing strategy; Microeconomics; Research, academic; Signaling; Supply chain management

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