Birger Wernerfelt

J.C. Penney Professor of Management
Professor of Marketing

Biography | Selected Publications


Contact Information
Office: E62-532
Tel: (617) 253-7192
Fax: (617) 258-7597
Support Staff
Name: Christina Sherman
Tel: (617) 324-4095
Name: Jason Robert Clinkscales
Tel: (617) 253-4936

General Expertise
Branding; Competitive strategy; Corporate strategy and policy; Customer incentives; Customer satisfaction; Europe; Game theory; Industrial organization; Marketing strategy; Microeconomics; Research, academic; Signaling; Supply chain management