Epoch Foundation Professor of International Management
Professor of Marketing
Biography | Selected Publications
"Asymmetric Pricing Policies in Chain Store Competition." Guo, Liang and Juanjuan Zhang, MIT Sloan Working Paper 5108-12. January 2015.
“Why Do Sales People Spend So Much Time Lobbying for Low Prices?” Simester, Duncan and Juanjuan Zhang. Marketing Science Vol. 33, No. 6 (2014): 796-808. (2014)
"Policy and Inference: The Case of Product Labeling." Zhang, Juanjuan, MIT Sloan Working Paper 5107-13. September 2014.
"(De)marketing to Manage Consumer Quality Inferences." Miklós-Thal, Jeanine and Juanjuan Zhang. Journal of Marketing Research Vol. 50, No. 1 (2013), 55-69. (2013)
"How Does Popularity Information Affect Choices? A Field Experiment." Tucker, Catherine and Juanjuan Zhang. Management Science Vol. 57, No. 5 (2011): 828-842. (2011)
"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment." Tucker, Catherine and Juanjuan Zhang. Marketing Science Vol. 29, No. 5 (2010): 805-814. (2010)
"The Sound of Silence: Observational Learning in the U.S. Kidney Market." Zhang, Juanjuan. Marketing Science Vol. 29, No. 2 (2010): 315-335. (2010)
"Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?" Zhang, Juanjuan and Teck-Hua Ho. Management Science Vol. 54, No. 4 (2008): 686-700. (2008)
"Asymmetric Pricing Policies in Chain Store Competition." Guo, Liang and Juanjuan Zhang. Marketing Science. Revise and Resubmit
Applied economics; Asia; Channel Management; Competitive strategy; Crowdfunding; Customer Relationship Management (CRM); Emerging markets; Innovation management; Marketing Strategy; Product management; Sales force management; Social influence; Social media; Web-based marketing