Renee Gosline

Zenon Zannetos (1955) Career Development Professor
Assistant Professor of Marketing

Biography | Selected Publications

 

Contact Information
Office: E62-539
Tel: (617) 452-4303
Fax: (617) 258-7597
Support Staff
Name: Christina Sherman
Tel: (617) 324-4095
Group(s)

General Expertise
Advertising; Advertising; Brand management; Branding; Caribbean; Competition; Consumer behavior; Consumer marketing; Consumer packaged goods; Consumer products, marketing; Intellectual property; Luxury; Luxury; Market research; Marketing; Marketing communication; Marketing strategy; Positioning; Product loyalty; Signaling; Trust-based marketing