Biography | Selected Publications
Morph the Web to Build Empathy, Trust and Sales (2009)
Website Morphing (2009)
"Metrics Thermostat," Journal of Product Innovation Management, 18, (May), Designated as lead article. (2001)
"Product Development in the New Dispersed Environment," invited paper for the Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, 2001.
"The Virtual Customer", working paper, Cambridge, MA: Center for Innovation in Product Development, MIT, (December). Under review at the Journal of Product Innovation Management. (2000)
Design and Marketing of New Products, Prentice-Hall, Second Edition 1993
ENTERPRISE: An Integrating Management Exercise,Scientific Press, 1989
Applying Marketing Management: Four Simulations, Scientific Press, 1986.
Essentials of New Product Management, Prentice Hall, 1986
"Testing Competitive Market Structures" (1983)View complete list of publications >>
Bayesian statistics; Branding; Consumer behavior; Consumer marketing; Consumer measurement; Consumer products (marketing); Customer satisfaction; Innovation; Market research; Marketing; Positioning; Probability, applied; Product development and design; Product loyalty; Sampling; Statistics; Trust-based marketing; Virtual customer; Web-based marketing