Kirin Professor of Marketing
Professor of Marketing
Biography | Selected Publications
“Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph,” Hauser, John R., Guilherme Liberali , and Glen L. Urban, Management Science, 60 ,6, 1594-1616. Download Paper. (2014)
"Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science," Editorial by Sunil Gupta, Dominique Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt. Marketing Science 33(1): 1-5 (2014)
"Self-Reflection and Articulated Consumer Preferences," Hauser, John R., Songting Dong, and Min Ding, in Journal of Product Innovation Management, 31, 1, 17-32. Download Paper. (2014)
"Competitive Information, Trust, Brand Consideration, and Sales: Two Field Experiments," Liberali, Guilherme, Glen L. Urban, and John R. Hauser, in International Journal for Research in Marketing, 30, 2, 101-113. Download Paper. Technical Appendix. (2013)
“Marketing Science: A Strategic Review,” Chintagunta, Pradeep, Dominique Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, and Richard Staelin, Marketing Science, 33, 1. Download Paper. (2013)
"New Developments in Product-Line Optimization," Hauser, John R., in Internatinoal Journal on Research in Marketing. Commentary on papers by Michalek, Ebbes, Adigüzel, Feinberg and Papalambros, "Enhancing Marketing with Engineering," and Tsafarakis, Marinakis and Matsatsinis, "Particle Swarm Optimisation for Optimal Product Line Design." (Forthcoming) (2011)
"Unstructured Direct Elicitation of Decision Rules." Min Ding, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, Steven P. Gaskin. Journal of Marketing Research: February 2011, Vol. 48, No. 1, pp. 116-127. Download Paper.Web Appendix.Automotive Screenshots.Mobile Phone Screenshots.
“New Developments in Product-Line Optimization,” Hauser, John R. International Journal on Research in Marketing, 28, 26-27. Commentary on papers by Michalek, Ebbes, Adigüzel, Feinberg, and Papalambros, “Enhancing Marketing with Engineering,” and Tsafarakis, Marinakis, and Matsatsinis, “Particle Swarm Optimization for Optimal Product Line Design.” Download Paper. (2011)
"The Strategic Importance of Accuracy in Conjoint Design," Selove, Matthew & John R. Hauser, Working Paper (July 2011). Technical Appendix.
“How Does Incorporating Price Competition into Market Simulators Affect Product Design Decisions?,” Selove, Matthew and John R. Hauser. Proceedings of the Sawtooth Software Conference, Newport Beach, CA, Oct 6-8, 2010. Download Paper.
“How Does Incorporating Price Competition into Market Simulators Affect Product Design Decisions?” Selove, Matthew and John R. Hauser. Proceedings of the Sawtooth Software Conference, Newport Beach, CA, Oct 6-8, 2010. Download Paper.
"Cognitive Simplicity and Consideration Sets," Hauser, John R., Olivier Toubia, Theodoros Evgeniou, Daria Dzyabura and Rene Befurt, in Journal of Marketing Research, 47, 485-496. Download Paper.Web Appendix. (2010)
“A Critical Review of Non-compensatory and Compensatory Models of Consideration-Set Decisions,” Ding, Min, Steven Gaskin, and John Hauser. 2009 Sawtooth Software Conference Proceedings, Delray, FL, March 23-27, 2009, 207-232. Download Paper.
"Does Matching Website Characteristics to Cognitive Styles Increase Online Sales?," Braun, Michael, Clarence Lee, Glen L. Urban, and John R. Hauser (Cambridge, MA: MIT Sloan School of Management). Download Paper. (2009)
“The Voice of the Customer,” Griffin, Abbie, Steve Gaskin, Robert Klein, Gerry Katz, and John R. Hauser in Wiley International Encyclopedia of Marketing (Chichester, West Sussex UK: John Wiley & Sons, Ltd.) Download Paper. (2009)
“Website Morphing,” Hauser, John R., Glen L. Urban, Guilherme Liberali, and Michael Braun. Marketing Science., 28, 2, (March-April), 202-224. Lead article with commentaries by Andrew Gelman, John Gittins, and Hal Varian. Includes rejoinder. Download Paper. Download Appendix. Morphing Rejoinder. Morphing Gelman Comment. Morphing Varian Comment. Morphing Gittins Comment. (2009)
"Editor-in-Chief Search Committee Report: The Digital Future is Here,” Rangaswamy, Arvind, Jim Cochran, Tülin Erdem, John R. Hauser, and Robert J. Meyer, Marketing Science, 27, 1, 1-3. Download Paper. (2007)
"Greedoid-Based Non-compensatory Two-Stage Consideration-then-Choice Inference," Marketing Science, Yee, Michael, Ely Dahan, John Hauser, and James Orlin, 26 (4) 532-549. Download Paper. Appendix. (2007)
“Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design,” Toubia, Olivier, Theodoros Evgeniou, and John Hauser, in Anders Gustafsson, Andreas Herrmann and Frank Huber,eds, Conjoint Measurement: Methods and Applications, 4E, 231-258. Download Paper. (2007)
"Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application," Marketing Science, Toubia, Olivier, John R. Hauser and Rosanna Garcia, 26 (5) 596-610. [Co-winner, American Marketing Association, John Howard Dissertation Award, 2005]. Download Paper. (2007)
“Two-Stage Models: Identifying Non-Compensatory Heuristics for the Consideration Set then Adaptive Polyhedral Methods Within the Consideration Set,” Gaskin, Steven, Theodoros Evgeniou, Daniel Bailiff, John Hauser. Proceedings of the Sawtooth Software Conference in Santa Rosa, CA, October 17-19, 2007. Download Paper.
“'Must Have' Aspects vs. Tradeoff Aspects in Models of Customer Decisions,” Hauser, John R., Ely Dahan, Michael Yee, and James Orlin. Proceedings of the Sawtooth Software Conference in Del Ray Beach, FL, March 29-31, 2006. Download Paper.
“Conjoint Analysis, Related Modeling, and Applications,” Hauser, John R. and Vithala Rao. Advances in Market Research and Modeling: Progress and Prospects, Jerry Wind and Paul Green, eds., 141-168. Download Paper. (2004)
"Polyhedral Methods for Adaptive Choice-based Conjoint Analysis," Journal of Marketing Research, Toubia, Olivier, John R. Hauser, and Duncan Simester, 41 (1) 116-131. (2004)
"Marketing Science: A Strong Franchise with a Bright Future," Hauser, John R., Scott Carr, Barbara Kahn, James Hess, and Richard Staelin, Marketing Science, 21, 1, invited editorial. Download Paper. (2002)
Product Development in the New Dispersed Environment, invited paper for the Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, 2001.
"Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain,"Simester, Duncan I, John R. Hauser, Birger Wernerfelt, and Roland T. Rust. Journal of Marketing Research, 37 (1) 102-112. Download Paper. (2000)
“The Role of Mathematical Models in the Study of Product Development,” Hauser, John R. Proceedings of the 14th Paul D. Converse Awards Conference, University of Illinois, Champaign-Urbana, IL, 72-90. Download Paper. (1997)
"Validation and Lessons from the Field: Applications of Information Acceleration," Journal of Marketing Research, Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann and Roberta A. Chicos, 34 (1) 143-153. Download Paper. (1997)
"R&D Metrics: An Annotated Bibliography," Hauser, John R. ICRMOT Working Paper, M.I.T., Cambridge, MA 02142. (June) Also available as a Marketing Science Institute Working Paper (November). Download Paper. (1996)
"Premarket Forecasting of Really-New Products," Journal of Marketing, Urban, Glen L., Bruce Weinberg and John R. Hauser, 60 (1) 47-60. Abstracted in the Journal of Financial Abstracts, 2, 23A, (June) 1995. Download Paper. (1996)
"Metrics to Evaluate R&D Groups: Phase I, Qualitative Interviews," Zettelmeyer, Florian and John R. Hauser. Working Paper, International Center for Research on the Management of Technology, MIT, Cambridge, MA, 02142, (March). Download Paper (1995)
"The Voice of the Customer: How Can You Be Sure You Know What Customers Really Want?," Swanson, Derby A. and John R. Hauser. Proceedings of the 1st Pacific Rim Symposium of Quality Function Deployment, MacQuarie University, NSW Australia, February 15-17. Download Paper. (1995)
"Comment on `Marketing Science's Pilgrimage to the Ivory Tower' by Hermann Simon," Little, John D. C., Leonard M. Lodish, John R. Hauser, and Glen L. Urban, in Research Traditions in Marketing, Gary L. Lilien, Bernard Pras, and Gilles Laurent, eds, 45-51. Download Paper. (1993)
"Patterns of Communication Among Marketing, Engineering, and Manufacturing -- A Comparison between Two New Product Teams," Management Science, Griffin, Abbie and John R. Hauser, 38 (3) 360-373. Download Paper. (1992)
"Agendas and Consumer Choice," Hauser, John R. Journal of Marketing Research, 2, 3, (August), 199-212. (Includes unpublished appendix containing "Proofs of Theorems and Other Results."). Download Paper. Appendix. (1986)
Essentials of New Product Management, Urban, Glen L., J.R. Hauser, and N. Dholakia. Prentice Hall, 1986
"Consumer Durables: Actual Budgets Compared to Value Priority Model - Preliminary Results and Managerial Implications," Hauser, John R. and Glen L. Urban. Proceedings of the ESOMAR-Congress, Rome, Italy, (September). Download Paper. (1984)
"Forecasting Sales of a New Consumer Durable: A Prelaunch Modeling and Measurement Methodology," Hauser, John R., John H. Roberts and Glen L. Urban. Advances and Practices of Marketing Science, Fred S. Zufryden, ed., (The Institute of Management Science: Providence, RI), 115-128. Download Paper (1983)
"Comments on 'A Survey of Experimental Market Mechanisms for Classical Environments'," Hauser, John R., in Research in Marketing, Supplement 1: Choice Models for Buyer Behavior, L. McAlister, ed., (JAI Press: Greenwich, CT), Spring, 49-56. Download Paper. (1982)
"Prelaunch Forecasting of New Consumer Durables: Ideas on a Consumer Value-Priority Model," Hauser, John R., and Glen L. Urban in A. D. Shocker and R. Srivastava, eds., Analytic Approaches to Product and Market Planning, Vol. 2, (Marketing Science Institute: Cambridge Massachusetts), 276-296. Download Paper. (1982)
"Comments on 'Violations of Regularity and the Similarity Hypothesis by Adding Asymmetrically Dominated Alternatives to the Choice Set'," Hauser, John R. Proceedings of the Special Conference on Choice Theory, Joel Huber, ed., (Duke University: Durham, NC), June. Download Paper. (1981)
"Consumer-Oriented Transportation Service Planning: 'Consumer Analysis and Strategies,'"Hauser, John R., Frank S. Koppelman and Alice M. Tybout. Applications of Management Science, 1, 91-138. Download Paper. (1981)
"Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price,"Hauser, John R., and Patricia Simmie. Management Science, 27 (2) 33-56. Download Paper. (1981)
"An Empirical Comparison of Techniques to Model Consumer Perceptions and Preferences," Hauser, John R., and Frank S. Koppelman in A. D. Shocker, ed., Analytic Approaches to Product and Marketing Planning, (Marketing Science Institute: Cambridge, Massachusetts), 216-238. Download Paper. (1979)
"Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior," Hauser, John R., and Glen L. Urban. Journal of Consumer Research, 5, 251-262. Download Paper. (1979)
"Consumer-Oriented Transportation Planning: An Integrated Methodology for Modeling Consumer Perceptions, Preferences and Behavior," Tybout, Alice M., John R. Hauser, and Frank S. Koppelman in Advances in Consumer Research, Vol. 5, (Chicago, Illinois), October. Download Paper. (1977)
"Designing Transportation Services: A Marketing Approach." Hauser, John R. and Frank S. Koppelman. Proceedings of the Transportation Research Forum, (Atlanta, GA), October, 638-652. Download Paper. (1977)
"Extended Conjoint Analysis with Intensity Measures and Computer Assisted Interviews: Applications to Telecommunications and Travel," Hauser, John R. and Steven M. Shugan in Advances in Consumer Research, Vol. 5, (Chicago, Illinois), October. Download Paper. (1977)
"Choosing an Objective Function Based on Modeling Consumer Perceptions and Preferences," Hauser, John R. and Peter R. Stopher. Proceedings of the International Conference on Cybernetics and Society, (Washington, D.C.), November, 26-31. Download Paper. (1976)View complete list of publications >>
Consumer behavior; Customer satisfaction; Market research; Marketing; Positioning; Product design; Product development; Product management; Product strategy; Trust-based marketing; Virtual customer; Web-based marketing