John Hauser

Kirin Professor of Marketing
Professor of Marketing

Biography | Selected Publications

Morphing Banner Advertisements (2014)

Self-Reflection and Articulated Consumer Preferences (2014)

Competitive Information, Trust, Brand Consideration, and Sales: Two Field Experiments (2013)

A Marketing Science Perspective on Recognition-Based Heuristics (and the Fast and Frugal Paradigm) (2011)

Active Machine Learning for Consideration Heuristics (2011)

Morph the Web to Build Empathy, Trust and Sales (2009)

Website Morphing (2009)

Greedoid-Based Non-compensatory Two-Stage Consideration-then-Choice Inference (2007)

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application (2007)

"Product Development in the New Dispersed Environment," invited paper for the Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, 2001.

Metrics Thermostat (2001)

"The Virtual Customer", working paper, Cambridge, MA: Center for Innovation in Product Development, MIT, (December). Under review at the Journal of Product Innovation Management. (2000)

Design and Marketing of New Products, Prentice-Hall, Second Edition 1993

ENTERPRISE: An Integrating Management Exercise,Scientific Press, 1989

Applying Marketing Management: Four Simulations, Scientific Press, 1986.

Essentials of New Product Management, Prentice Hall, 1986

"Testing Competitive Market Structures" (1983)

View complete list of publications >>


Contact Information
Office: E62-538
Tel: (617) 253-2929
Fax: (617) 258-7597
Support Staff
Name: Jason Robert Clinkscales
Tel: (617) 253-4936

Research Center(s)

General Expertise
Bayesian statistics; Branding; Consumer behavior; Consumer marketing; Consumer measurement; Consumer products, marketing; Customer satisfaction; Innovation; Market research; Marketing; Positioning; Probability, applied; Product development and design; Product loyalty; Sampling; Statistics; Trust-based marketing; Virtual customer; Web-based marketing