Biography | Selected Publications
Morph the Web to Build Empathy, Trust and Sales [2009]
Website Morphing [2009]
"Metrics Thermostat," Journal of Product Innovation Management, 18, (May), Designated as lead article. [2001]
"Product Development in the New Dispersed Environment," invited paper for the Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, 2001.
"The Virtual Customer", working paper, Cambridge, MA: Center for Innovation in Product Development, MIT, (December). Under review at the Journal of Product Innovation Management. [2000]
Design and Marketing of New Products, Prentice-Hall, Second Edition 1993
ENTERPRISE: An Integrating Management Exercise,Scientific Press, 1989
Applying Marketing Management: Four Simulations, Scientific Press, 1986.
Essentials of New Product Management, Prentice Hall, 1986
"Testing Competitive Market Structures" [1983]
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Research Center(s)
General Expertise
Bayesian statistics; Branding; Consumer behavior; Consumer marketing; Consumer measurement; Consumer products (marketing); Customer satisfaction; Innovation; Market research; Marketing; Positioning; Probability, applied; Product development and design; Product loyalty; Sampling; Statistics; Trust-based marketing; Virtual customer; Web-based marketing
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