Glen Urban

David Austin Professor in Management, Emeritus
Professor of Marketing, Emeritus
Dean Emeritus; Chairman, MIT Center for Digital Business

Biography | Selected Publications

Morphing Banner Advertising,” Urban, Glen L., Gui Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser, in Marketing Science, 33, 1 (Jan.-Feb.), 27-46. (2014)

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments,” Liberali, Guilherme, Glen L. Urban and John Hauser, International Journal of Research in Marketing, 30, 2, 101-13. (2013)

Kotler on Strategic Marketing,” Urban, Glen L., in Legends in Marketing – Phil Kotler (Volume 5), eds. Glen L. Urban, Al Silk, John Roberts and Yoram Wind, Los Angeles, CA.: Sage. (2012)

Legends in Marketing – Phil Kotler (Volume 5), Co-editor with Al Silk, John Roberts and Yoram Wind, Sage, Los Angeles CA. (2012)

“John D. C. Little,” Urban, Glen L. and John Hauser, in Profiles in Operations Research, Arjang Assad and Saul Gass editors, New York, N.Y.: Springer, 659-76. (2011)

“Morph the Web to Build Empathy, Trust, and Sales,” Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan, Sloan Management Review, 50 (4), 53-61 (2009)

"Website Morphing," Hauser, John R., Glen L. Urban, Guilherme Liberali and Michael Braun,  Marketing Science 28 (2), 202-224 (2009)

Don’t Just Relate – Advocate: A Blueprint for Profits in an Age of Customer Power, Englewood Cliffs, N.J. Prentice Hall. (2005)

Digital Marketing Strategy, Englewood Cliffs, N.J.: Prentice Hall. (2004)

Strategies for eBusiness Success, eds. Urban, Glen L. and Erik Brynjolfsson, San Francisco, CA.: Jossey-Bass. (2001)

Design and Marketing of New Products (2nd edition), eds. Urban, Glen L. and John R. Hauser, Englewood Cliffs, N.J.: Prentice Hall. (1993)

Design and Marketing of New Products, Urban, Glen L. and John Hauser, Englewood Cliffs, N.J., Prentice Hall, Second Edition 1993

Advanced Marketing Strategy: Phenomena, Analysis and Decisions, Urban, Glen L. and Steven H. Star, Englewood Cliffs, N.J.: Prentice Hall. (1991)

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Puchased Consumer Goods (1990)

Modeling Categorization, Elimination, and Consideration for New Product Forecasting of Consumer Durables (1990)

Lead User Analysis for the Dev (1988)

Prelaunch Forecasting of New Automobiles: Models and Implementation (1988)

Essentials of New Product Management. Englewood Cliffs, N.J.: Prentice Hall, 1987.

Essentials of New Product Management, Prentice Hall, 1986

Reducing the Risk of Failure and Improving the Profitability of New Consumer Products with the ASSESSOR Pre-Test Market Evaluation System (1983)

A Normative Methodology for Modeling Consumer Response to Innovation (1976)

PERCEPTOR: A Model for Product Design (1973)

Applications of Management Science in Marketing, Eds. Montgomery, David B. and Glen L. Urban, Englewood Cliffs, N.J.: Prentice Hall. (1970)

Management Science in Marketing, Montgomery, David B. and Glen L. Urban, Englewood Cliffs, N.J.: Prentice Hall. (1969)

“Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph,” Management Science with John Hauser and Gui Liberali (Forthcoming 2014)


Contact Information
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Support Staff
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Tel: (617) 324-4095

Research Center(s)

General Expertise
Advertising; Automotive; Bayesian statistics; Brand management; Branding; B-school; Consumer marketing; Consumer products, marketing; Customer relationships and CRM; Customer satisfaction; Customer service; Database marketing; Dot-com; E-commerce; Entrepreneurship / New ventures; Information technology for management; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Market research; Marketing; Marketing strategy; Marketing, international; New ventures; Online feedback mechanisms; Online media; Online shopping; Positioning; Product loyalty; Publishing; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web