Biography | Selected Publications
Morph the Web to Build Empathy, Trust and Sales [2009]
Website Morphing [2009]
Design and Marketing of New Products (2nd Ed). Englewood Cliffs, N.J.: Prentice Hall, 1993.
Design and Marketing of New Products, Prentice-Hall, Second Edition 1993
Advanced Marketing Strategy: Phenomena, Analysis and Decisions. Englewood Cliffs, N.J.: Prentice Hall, 1991.
Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Puchased Consumer Goods [1990]
Modeling Categorization, Elimination, and Consideration for New Product Forecasting of Consumer Durables [1990]
Lead User Analysis for the Dev [1988]
Prelaunch Forecasting of New Automobiles: Models and Implementation [1988]
Essentials of New Product Management. Englewood Cliffs, N.J.: Prentice Hall, 1987.
Essentials of New Product Management, Prentice Hall, 1986
"Testing Competitive Market Structures" [1983]
Reducing the Risk of Failure and Improving the Profitability of New Consumer Products with the ASSESSOR Pre-Test Market Evaluation System [1983]
A Normative Methodology for Modeling Consumer Response to Innovation [1976]
PERCEPTOR: A Model for Product Design [1973]
Research Center(s)
General Expertise
Advertising; Automotive; Bayesian statistics; Brand management; Branding; B-school; Consumer marketing; Consumer products (marketing); Customer relationships and CRM; Customer satisfaction; Customer service; Database marketing; Dot-com; E-commerce; Entrepreneurship / New ventures; Information technology for management; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Market research; Marketing; Marketing strategy; Marketing, international; New ventures; Online feedback mechanisms; Online media; Online shopping; Positioning; Product loyalty; Publishing; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web
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