Glen Urban

David Austin Professor in Management, Emeritus
Professor of Marketing, Emeritus
Dean Emeritus; Chairman, MIT Center for Digital Business

Biography | Selected Publications

Morph the Web to Build Empathy, Trust and Sales (2009)

Website Morphing (2009)

Design and Marketing of New Products (2nd Ed). Englewood Cliffs, N.J.: Prentice Hall, 1993.

Design and Marketing of New Products, Prentice-Hall, Second Edition 1993

Advanced Marketing Strategy: Phenomena, Analysis and Decisions. Englewood Cliffs, N.J.: Prentice Hall, 1991.

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Puchased Consumer Goods (1990)

Modeling Categorization, Elimination, and Consideration for New Product Forecasting of Consumer Durables (1990)

Lead User Analysis for the Dev (1988)

Prelaunch Forecasting of New Automobiles: Models and Implementation (1988)

Essentials of New Product Management. Englewood Cliffs, N.J.: Prentice Hall, 1987.

Essentials of New Product Management, Prentice Hall, 1986

"Testing Competitive Market Structures" (1983)

Reducing the Risk of Failure and Improving the Profitability of New Consumer Products with the ASSESSOR Pre-Test Market Evaluation System (1983)

A Normative Methodology for Modeling Consumer Response to Innovation (1976)

PERCEPTOR: A Model for Product Design (1973)


Contact Information
Office: E62-533
Tel: (617) 253-6615
Fax: (617) 258-7597
Support Staff
Name: Christina Sherman
Tel: (617) 324-4095

Research Center(s)

General Expertise
Advertising; Automotive; Bayesian statistics; Brand management; Branding; B-school; Consumer marketing; Consumer products, marketing; Customer relationships and CRM; Customer satisfaction; Customer service; Database marketing; Dot-com; E-commerce; Entrepreneurship / New ventures; Information technology for management; Internet; Internet privacy issues; Internet strategy; Knowledge management; Lead users; Market research; Marketing; Marketing strategy; Marketing, international; New ventures; Online feedback mechanisms; Online media; Online shopping; Positioning; Product loyalty; Publishing; Statistics; Telecommunications; Trust-based marketing; Web-based marketing; World Wide Web