Digital Equipment Corp. Leaders for Global Operations Professor of Management
Professor of Management Science and Economics
Biography | Selected Publications
"Personality Influences Temporal Discounting Preferences: Behavioral and Brain Evidence," Manning, J, Hedden, T., Wickens, N., Whitfield-Gabrieli, S., Prelec, D., J. D. E. Gabrieli. NeuroImage, (2014)
“Choosing at the wrong rate: Lessons from the Harvard game.” In Sustainable Consumption - Multi-Disciplinary Perspectives: In Honour of Professor Sir Partha Dasgupta, Alistair Ulph (ed.), Oxford University Press, (forthcoming). (2014)
“Motor Impulsivity in Parkinson Disease: Associations with COMT and DRD2 polymorphisms,” Ziegler, D.A., Ashourian, P., Wonderlick, J.S., Sarokhan, A.K., Prelec, D., Scherzer, C.R., and S. Corkin, Scandinavian Journal of Psychology, 55(3): 278-286 (2014)
“Compound Invariance Implies Prospect Theory for Simple Prospects,” Bleichrodt, H., Kothyial, A., Prelec, D. and P. Wakker. Journal of Mathematical Psychology, Volume 57, Issues 3–4, June–August 2013, Pages 68–77.
“Creating truthtelling incentives with the Bayesian Truth Serum,” Weaver, R. and Prelec, D. Journal of Marketing Research, June 2013, 50(3), 289-302.
"Decision analysis from a neo-Calvinist point of view," Prelec, Drazen, in Behavioural Public Policy, Adam Oliver, ed.(Cambridge: Cambridge University Press), 216-233. (2013)
“Measuring the Prevalence of Questionable Research Practices with Incentives for Truth-telling,” Leslie K. John, George Loewenstein, and Drazen Prelec. Psychological Science23(5) 524-532. (2012)
“Protesting too much: Self-deception and self-signaling," with Ryan McKay and Danica Mijovic-Prelec, in Behavioral and Brain Sciences, 34, 34-35. (2011)
“Self-deception as self-signaling: A model and experimental evidence,” with Danica Mijovic-Prelec, in Philosophical Transactions of the Royal Society B: Biology, 365, 227-240. (2010)
“Consumer behavior and the future of consumer payments,” Prelec, Drazen, in Moving Money: The Future of Consumer Payment, Robert E. Litan and Martin N. Baily, eds. (New York and Washington DC: Brookings Institution Press), 77-101. (2009)
“Operant matching as a Nash equilibrium of an intertemporal game,” Loewenstein, Y., D. Prelec, and S. Seung, in Neural Computation, 21 (10), 2755-2773. (2009)
“The fragility of time: Time-insensitivity and valuation of the near and far future.” Ebert, J. and D. Prelec. Management Science, 53, 1423-1438. (2007)
“Rebuilding the boat while staying afloat: The modeling challenge for behavioral economics.” Prelec, D. Journal of Marketing Research, 43, 332-336 (2006)
“Neuroeconomics: How neuroscience can inform economics,” Camerer, C., G. Loewenstein, and D. Prelec. Journal of Economic Literature, 43, 9-64 (2005)
“Decreasing impatience: A criterion for non-stationary time preference and hyperbolic discounting,” Prelec, D. Scandinavian Journal of Economics, 106, 511-532. (2004)
“Coherent arbitrariness: Stable demand curves without stable preferences.” Ariely, D., G. Loewenstein, and D. Prelec. Quarterly Journal of Economics, 118, 73-105 (2003)
“Self-signaling in a neo-Calvinist model of everyday decision making." Bodner, R. and D. Prelec, in The Psychology of Economic Decisions, Vol II. Brocas and J. Carrillo, eds. (Oxford: Oxford University Press) (2003)
“Always Leave Home Without It: A Further Investigation of the Credit Card Effect on Willingness-to-Pay.” Prelec, Drazen and Duncan Simester. Marketing Letters Vol. 12, No. 1 (2001): 5-12. (2001)
“What me worry? A Psychological Perspective on Economic Aspects of Retirement,” Loewenstein, G., Prelec, D., and R. Weber, in H. Aaron (ed) Psychological Perspectives on Retirement. New York and Washington D.C.: Brookings Foundation and Russell Sage Foundation Press, 2000.
“The Red and the Black: Mental Accounting of Savings and Debt.” Prelec, D. and G. Loewenstein. Marketing Science. January, 17, 4-28. (1998)
“Utility maximization and melioration: Internalities in individual choice,” Herrnstein, R.J., G. Loewenstein, D. Prelec, and W. Vaughan, Jr. Journal of Behavioral Decision Making, 6, 149-185. (1993)
“A Theory of Addiction,” Herrnstein, R.J., and D. Prelec, in Choice Over Time, G. Loewenstein and J. Elster (eds.), New York: Russell Sage Press, 1992.
“Anomalies in intertemporal choice: Evidence and an interpretation,” Loewenstein, G. and D. Prelec. Quarterly Journal of Economics, 107, 573-598. (1992)
“Decision making over time and under uncertainty: A common approach,” Prelec, D., and G. Loewenstein. Management Science, 37, 770-786. (1991)
“Preferences and Principles, Alternative Guidelines for Choice,” Prelec, D., and R. J. Herrnstein, in Strategic Reflections on Human Behavior (R. Zeckhauser, editor), Cambridge, Mass.: MIT Press, 1991.
“Values and principles: Some limitations on traditional economic analysis,” Prelec, D. in Socioeconomics: Toward a New Synthesis, A. Etzioni and P. Lawrence (eds.), New York: M.E. Sharpe, 1991.
"A pseudo-endowment effect, and its implications for some recent nonexpected utility models," Prelec, D. Journal of Risk and Uncertainty, 3, 247-259. (1990)
"The assumptions underlying the generalized matching law," Prelec, D. Journal of the Experimental Analysis of Behavior, 41, 101-107. (1984)
"The empirical claims of maximization theory: A reply to Rachlin, and to Kagel, Battalio, and Green.” Prelec, D. Psychological Review, 90, 385-389. (1983)
“Matching, maximizing, and the hyperbolic reinforcement feedback function.” Prelec, D. Psychological Review. 89, 189-231. (1982)
“Feedback functions for reinforcement: A paradigmatic experiment,” Prelec, D. and R.J. Herrnstein. Animal Learning and Behavior, 6, 181-186 (1978)
Bayesian networks; Consumer behavior; Consumer psychology; Market research; Probability; Virtual customer