Drazen Prelec

Digital Equipment Corp. Leaders for Global Operations Professor of Management
Professor of Management Science and Economics

Biography | Selected Publications

“Choosing at the wrong rate: Lessons from the Harvard game.” In Sustainable Consumption - Multi-Disciplinary Perspectives: In Honour of Professor Sir Partha Dasgupta, edited by Alistair Ulph and Dale Southerton, 161-174. Oxford, England: Oxford University Press, 2014. 

"Personality Influences Temporal Discounting Preferences: Behavioral and Brain Evidence." Manning, Joshua, Trey Hedden, Nina Wickensa, Susan Whitfield-Gabrielia, Drazen Preleca and John D.E. Gabrielia. NeuroImage Vol. 98 (2014): 42-49.  (2014)

"Decision analysis from a neo-Calvinist point of view." Prelec, Drazen. In Behavioural Public Policy, edited by Adam Oliver, 216-233. Cambridge, England: Cambridge University Press, 2014. 

“Motor Impulsivity in Parkinson Disease: Associations with COMT and DRD2 polymorphisms.” Ziegler, David A., Paymon Ashourian, Julien S. Wonderlick, Alison K. Sarokhan, Drazen Prelec, Clemens R. Scherzer and Suzanne Corkin. Scandinavian Journal of Psychology Vol. 55, No. 3 (2014): 278-286. (2014)

“Motivation, Money, Prestige and Cheats.” Pascual-Ezama, D., Drazen Prelec and D. Dunfield. Journal of Economic Behavior and Organization Vol. 93 (2013): 367-373.  (2013)

“Compound Invariance Implies Prospect Theory for Simple Prospects.”Bleichrodt, H., A. Kothyial, D. Prelec and P. Wakker. Journal of Mathematical Psychology Vol. 57, No. 3-4 (2013): 68-77.  (2013)

“Creating truthtelling incentives with the Bayesian Truth Serum.” Weaver, R. and Prelec, D. Journal of Marketing Research Vol. 50, No. 3 (2013): 289-302. (2013)

“Measuring the Prevalence of Questionable Research Practices with Incentives for Truth-telling.” Leslie K. John, George Loewenstein and Drazen Prelec. Psychological Science Vol. 23, No. 5 (2012): 524-532.  (2012)

“Protesting too much: Self-deception and self-signaling." McKay, Ryan, Danica Mijovic-Prelec and Drazen Prelec. Behavioral and Brain Sciences Vol. 34, No. 1 (2011): 34-35.  (2011)

“Self-deception as self-signaling: A model and experimental evidence.” Mijovic-Prelec, D. and Drazen Prelec. Philosophical Transactions of the Royal Society B: Biology Vol. 365 (2010): 227-240.  (2010)

Operant matching as a Nash equilibrium of an intertemporal game.” Loewenstein, Y., Drazen Prelec and S. Seung. Neural Computation Vol. 21, No. 10 (2009): 2755-2773. (2009)

“Consumer behavior and the future of consumer payments.” Prelec, Drazen. In Moving Money: The Future of Consumer Payment, edited by Robert E. Litan and Martin N. Baily, 77-101. Washington DC: Brookings Institution Press, 2009.

“Man's search for meaning: The case of Legos.” Ariely, D., E. Kamenica and Drazen Prelec. Journal of Economic Behavior and Organization Vol. 67, No. 3 (2008): 671-677. (2008)

“Neural Antecedents of the Endowment Effect.” Knutson, B., E. Wimmer, S. Rick, N.G. Hollon, Drazen Prelec and George Loewenstein. Neuron Vol. 58, No. 5 (2008):  814-822. (2008)

“The fragility of time: Time-insensitivity and valuation of the near and far future.” Ebert, J. and Drazen Prelec. Management Science Vol. 53, No. 9 (2007): 1423-1438. (2007)

“Neural predictors of purchases.” Knutson, B., S. Rick, E. Wimmer, Drazen Prelec and George Loewenstein. Neuron Vol. 53, No. 1 (2007): 147-156. (2007)

“Rebuilding the boat while staying afloat: The modeling challenge for behavioral economics.” Prelec, D. Journal of Marketing Research Vol. 43, No. 3 (2006): 332-336.  (2006)

“Tom Sawyer and the construction of value.” Ariely, D., George Loewenstein and Drazen Prelec. Journal of Economic Behavior and Organization Vol. 60, No. 1 (2006): 1-10.  (2006)

“Neuroeconomics: How neuroscience can inform economics.” Camerer, C., George Loewenstein and Drazen Prelec Vol. 43, No. 1 (2005): 9-64.  (2005)

"A Bayesian truth serum for subjective data." Prelec, Drazen. Science Vol. 306, No. 5695 (2004): 462-466. (2004)

“Decreasing impatience: A criterion for non-stationary time preference and hyperbolic discounting.” Prelec, Drazen. Scandinavian Journal of Economics Vol. 106, No. 3 (2004): 511-532. (2004)

“Neuroeconomics: Why economics needs brains.” Camerer, C., George Loewenstein and Drazen Prelec. Scandinavian Journal of Economics Vol. 106, No. 3 (2004): 555-579. (2004)

“Self-signaling in a neo-Calvinist model of everyday decision making." Bodner, R. and Drazen Prelec. In The Psychology of Economic Decisions, edited by I. Brocas and J. Carrillo. Oxford, England: Oxford University Press, 2004. 

“Coherent arbitrariness: Stable demand curves without stable preferences.” Ariely, D., George Loewenstein and Drazen Prelec. Quarterly Journal of Economics Vol. 118, No. 1 (2003): 73-105. (2003)

“Self-signaling and self-control.” Prelec, Drazen and R. Bodner. In Time and Decision, edited by George Loewenstein, D. Read and R.F. Baumeister, 277-300. New York, NY: Russell Sage Press, 2003. 

Always Leave Home Without It: A Further Investigation of the Credit Card Effect on Willingness-to-Pay.” Prelec, Drazen and Duncan Simester. Marketing Letters Vol. 12, No. 1 (2001): 5-12. (2001)

“What me worry? A Psychological Perspective on Economic Aspects of Retirement.” Loewenstein, George, Prelec, Draven and R. Weber. In Psychological Perspectives on Retirement, edited by H. Aaron. New York, NY: Russell Sage Foundation Press, 2000.

“The Probability Weighting Function.” Prelec, Drazen. Econometrica Vol. 66, No. 3 (1998): 497-527. (1998)

“The Red and the Black: Mental Accounting of Savings and Debt.” Prelec, Drazen and George Loewenstein. Marketing Science Vol. 17, No. 1 (1998): 4-28.  (1998)

“The role of inference in context effects.” Prelec, Drazen, B. Wernerfelt and F. Zettelmeyer. Journal of Consumer Research Vol. 24, No. 1 (1997): 118-126. (1997)

“Beyond time discounting.” Prelec, Drazen and George Loewenstein. Marketing Letters Vol. 8, No. 1 (1997): 97-108. (1997)

“Values and principles: Some limitations on traditional economic analysis.” Prelec, Drazen. In Socioeconomics: Toward a New Synthesis, edited by A. Etzioni and P. Lawrence. New York, NY: M.E. Sharpe, 1991. (1993)

“Utility maximization and melioration: Internalities in individual choice.”Herrnstein, R.J., George Loewenstein, Drazen Prelec and W. Vaughan Jr. Journal of Behavioral Decision Making Vol. 6, No. 3 (1993): 149-185. (1993)

“Preferences over sequences of outcomes.” Loewenstein, George and Drazen Prelec. Psychological Review Vol. 100, No. 1 (1993): 91-108. (1993)

“A Theory of Addiction,” Herrnstein, R.J. and Drazen Prelec. In Choice Over Time, edited by George Loewenstein and J. Elster, 331-360. New York, NY: Russell Sage Press, 1992.

“Melioration.” Herrnstein, R.J. and Drazen Prelec. In Choice Over Time, edited by George Loewenstein and J. Elster, 235-264. New York, NY: Russell Sage Press, 1992.

“Anomalies in intertemporal choice: Evidence and an interpretation.” Loewenstein, George and Drazen Prelec. Quarterly Journal of Economics Vol. 107, No. 2 (1992): 573-598. (1992)

“Preferences and Principles, Alternative Guidelines for Choice.” Prelec, Drazen and R. J. Herrnstein. In Strategic Reflections on Human Behavior, edited by Richard Zeckhauser. Cambridge, MA: MIT Press, 1991.

“Decision making over time and under uncertainty: A common approach.” Prelec, Drazen and George Loewenstein. Management Science Vol. 37, No. 7 (1991): 770-786. (1991)

“Melioration: A theory of distributed choice.”Herrnstein, R.J., and Drazen Prelec. Journal of Economic Perspectives Vol. 5, No. 3 (1991): 137-156. (1991)

“Negative time preference,” Loewenstein, George and Drazen Prelec. In American Economic Review: Papers and Proceedings. Nashville, TN: May 1991.  

"A pseudo-endowment effect, and its implications for some recent nonexpected utility models." Prelec, Drazen. Journal of Risk and Uncertainty Vol. 3, No. 2 (1990): 247-259. (1990)

"The assumptions underlying the generalized matching law." Prelec, Drazen. Journal of the Experimental Analysis of Behavior Vol. 41, No. 1 (1984): 101-107. (1984)

"The empirical claims of maximization theory: A reply to Rachlin, and to Kagel, Battalio, and Green.” Prelec, Drazen. Psychological Review Vol. 90, No. 4 (1983): 385-389. (1983)

“Matching, maximizing, and the hyperbolic reinforcement feedback function.” Prelec, Drazen. Psychological Review Vol. 89, No. 3 (1982): 189-231. (1982)

“Feedback functions for reinforcement: A paradigmatic experiment.” Prelec, Drazen and R.J. Herrnstein. Animal Learning and Behavior Vol. 6, No. 2 (1978): 181-186.  (1978)

 

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