41432
John Little
Institute Professor
Professor of Marketing
Biography
| Selected Publications
Integrated Measures of Sales, Merchandizing, and Distribution [1997]
The Marketing Information Revolution. Boston, MA: Harvard Business School Press, 1994.
Management Research on Outtages and Maintenance [1993]
Decision Support Systems for Marketing Managers. New York, NY: AMA Membership Publications Division, American Management Associations, 1984.
A Market Share Theorem [1974]
BRANDAID II [1973]
Support Staff
Name: Emily McDonald
Tel: (617) 324-4095
Research Center(s)
General Expertise
Consumer packaged goods; Database marketing; Electronic commerce; Marketing
