John Little

Institute Professor
Professor of Marketing

Biography | Selected Publications

Integrated Measures of Sales, Merchandizing, and Distribution (1997)

The Marketing Information Revolution. Boston, MA: Harvard Business School Press, 1994.

Management Research on Outtages and Maintenance (1993)

Decision Support Systems for Marketing Managers. New York, NY: AMA Membership Publications Division, American Management Associations, 1984.

A Market Share Theorem (1974)



Contact Information
Office: E62-534
Tel: (617) 253-3738
Fax: (617) 258-7597
Support Staff
Name: Christina Sherman
Tel: (617) 324-4095

Research Center(s)

General Expertise
Consumer packaged goods; Database marketing; Electronic commerce; Marketing