Biography | Selected Publications
Integrated Measures of Sales, Merchandizing, and Distribution (1997)
The Marketing Information Revolution. Boston, MA: Harvard Business School Press, 1994.
Management Research on Outtages and Maintenance (1993)
Decision Support Systems for Marketing Managers. New York, NY: AMA Membership Publications Division, American Management Associations, 1984.
A Market Share Theorem (1974)
BRANDAID II (1973)
Consumer packaged goods; Database marketing; Electronic commerce; Marketing