The innovation: John Sterman has developed a management simulator that gives students the opportunity to run a company virtually before taking charge in reality.
| Design for Interaction (Tom Allen) |
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| Reinventing Tools for Life (Steven Eppinger) |
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| Virtual Customer (John Hauser) |
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| Marketing Science (John D. C. Little) |
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| Physiology of Trading (Andrew Lo) |
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| Beer Game (John Sterman) |
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| Trust-based Marketing (Glen Urban) |