The research: The theory behind common areas and flexible team workspaces all began at MIT Sloan in the late 1970s. Tom Allen undertook a project to determine how the distance between engineers’ offices coincided with the level of regular technical communication between them. The results of that research, now known as the Allen Curve, revealed a distinct correlation between distance and frequency of communication (i.e. the more distance there is between people — 50 meters or more to be exact — the less they will communicate).
This principle has been incorporated into forward-thinking commercial design ever since. The Decker Engineering Building in New York, the Steelcase Corporate Development Center in Michigan, BMW's Research Center in Germany, and a host of other well-known buildings owe their award-winning designs to MIT Sloan.
| Design for Interaction (Tom Allen) |
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| Reinventing Tools for Life (Steven Eppinger) |
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| Virtual Customer (John Hauser) |
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| Marketing Science (John D. C. Little) |
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| Physiology of Trading (Andrew Lo) |
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| Beer Game (John Sterman) |
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| Trust-based Marketing (Glen Urban) |