Marketing Science: John D. C. Little

Little is also studying how demographic and social changes affect consumers, and he is looking at processes to help people within companies adapt to change. “Technology is advancing at a speed far beyond current managers’ knowledge and abilities to institute and efficiently use it in today's business environment,” Little observes. “With the e-commerce and marketing curriculums, MIT Sloan is bridging the gap between current management problems and the technology available to solve them.”

Download the entire article (PDF)

See more...

Design for Interaction   Design for Interaction
(Tom Allen)
Reinventing Toolf for Life Reinventing Tools for Life
(Steven Eppinger)
Virtual Customer Virtual Customer
(John Hauser)
Marketing Science Marketing Science
(John D. C. Little)
Physiology of Trading Physiology of Trading
(Andrew Lo)
Beer Game Beer Game
(John Sterman)
Trust-Based Marketing Trust-based Marketing
(Glen Urban)