The research: As director of the Laboratory for Financial Engineering (a partnership between academia and industry) Lo has established a new way of looking at financial markets. Key to his approach is an interdisciplinary mindset. Lo integrates multiple ideas from a variety of disciplines into his research, analyzing financial challenges through a completely new lens.
One of Lo's landmark discoveries has been in the psychology of financial decision-making — in essence, how the physiology of risk-based decision-making affects financial markets. Analyzing the physiological and emotional characteristics that influence the financial decision-making process, Lo explores how these factors affect the outcome of trading.
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Design for Interaction (Tom Allen) |
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Reinventing Tools for Life (Steven Eppinger) |
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Virtual Customer (John Hauser) |
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Marketing Science (John D. C. Little) |
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Physiology of Trading (Andrew Lo) |
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Beer Game (John Sterman) |
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Trust-based Marketing (Glen Urban) |
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