“This identity of trust trickles down. It permeates the whole organization. It permeates the corporate culture. The advertising is different. Loyalties are higher.”
Urban is now working on sites for other companies, such as Intel, which he terms “a marketing experiment as well as a navigational experiment.” The team includes researchers from Intel, students and staff in the MIT Media Lab's Affective Computing Group, and MIT Sloan students, who are always pivotal to his research teams.