Trust-Based Marketing: Glen Urban
“This identity of trust trickles
down. It permeates the whole organization. It permeates the
corporate culture. The advertising is different. Loyalties
are higher.”
Urban is now working on sites for other
companies, such as Intel, which he terms “a marketing
experiment as well as a navigational experiment.” The
team includes researchers from Intel, students and staff in
the MIT Media Lab's Affective Computing Group, and MIT
Sloan students, who are always pivotal to his research teams.
