<< Faculty & Research Home

The Innovation The Research Learn More...

Virtual Customer: John Hauser

The five modules are flexible and designed to work well together and with existing, complementary methodologies. The “Listening In” model is applicable to many complex Internet sites, including automobile, travel, and health sites.

Download the entire article (PDF)

See more...

Design for Interaction   Design for Interaction
(Tom Allen)
Reinventing Toolf for Life Reinventing Tools for Life
(Steven Eppinger)
Virtual Customer Virtual Customer
(John Hauser)
Marketing Science Marketing Science
(John D. C. Little)
Physiology of Trading Physiology of Trading
(Andrew Lo)
Beer Game Beer Game
(John Sterman)
Trust-Based Marketing Trust-based Marketing
(Glen Urban)
MIT Sloan > Faculty & Research > Research Spotlight > Innovation in Action > Virtual Customer Spotlight