Marketing Group

Marketing

Marketing helps organizations provide products and services that satisfy customer demands. From its earliest days, the MIT Sloan Marketing faculty has pioneered research methods, marketing models, and decision-support systems that have enhanced new product development, identified customer desires, and predicted customer behavior. The very concept of marketing science, established and popularized at MIT Sloan, remains a critical component of marketing strategy throughout corporations across the globe.

Today’s Marketing faculty continues the proud tradition of marketing science established nearly half a century ago, combining quantitative fundamentals with innovative ideas and an interdisciplinary approach to research. Marketing faculty can be economists, but also have advanced degrees in psychology or other areas of specialization. This interdisciplinary focus informs research methods and data collection, but it also expands the scope of the topics of study.