Publications and Working Papers

"Why Do Sales People Spend So Much Time Lobbying for Low Prices?," Marketing Science, Juanjuan Zhang, Duncan Simester - forthcoming  (2015)

Dr. Juanjuan Zhang 2014-06-12T12:03:24.69-04:00

"Learning from Experience, Simply," Marketing Science, Juanjuan Zhang, Song Lin, John Hauser forthcoming  (2015)

Dr. Juanjuan Zhang 2014-06-12T12:05:27.57-04:00

Motor Impulsivity in Parkinson Disease: Associations with COMT and DRD2 polymorphisms,” Ziegler, D.A., Ashourian, P., Wonderlick, J.S., Sarokhan, A.K., Prelec, D., Scherzer, C.R., and S. Corkin, Scandinavian Journal of Psychology, 55(3): 278-286  (2014)

Dr. Drazen Prelec 2014-07-21T16:26:19.9-04:00

Morphing Banner Advertising,” Urban, Glen L., Gui Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser, in Marketing Science, 33, 1 (Jan.-Feb.), 27-46.  (2014)

Dr. Glen Urban 2014-07-10T17:06:36.927-04:00

Standardization and the Effectiveness of Online Advertising,” Goldfarb, Avi and Tucker, Catherine, Working Paper (May 1, 2014).

Dr. Catherine Tucker 2014-07-17T13:53:59.99-04:00

“Brand Contamination or Validation?: The Impact of Counterfeiting on Luxury Brands,” a chapter in The Luxury Economy and Intellectual Property: Critical Reflections, forthcoming  (2014)

Dr. Renee Richardson Gosline 2014-07-22T11:06:00.67-04:00

“From Stranger to Friendship: Building Consumer-Brand Relationships in Social Media,” book chapter in Brand Relationships, forthcoming  (2014)

Dr. Renee Richardson Gosline 2014-07-22T11:08:58.66-04:00

“The fundamental motives for why we buy,” Griskevicius, Vladas, Joseph P. Redden and Joshua M. Ackerman, in Interdisciplinary Science of Consumption, eds. S. Preston, M. Kringelbach, and B. Knutson. Cambridge MA: MIT Press. (Forthcoming August 2014.)

Dr. Joshua Ackerman 2014-07-15T14:00:58.107-04:00

"Health Information Exchange, System Size and Information Silos," Miller, Amalia R. and Catherine Tucker, in Journal of Health Economics 33 (Jan.), 28-42.  (2014)

Dr. Catherine Tucker 2014-07-16T16:35:14.53-04:00

"Reviews without a Purchase: Low Ratings, Loyal Customers and Deception,” Anderson, Eric and Duncan Simester, in Journal of Marketing Research, 51, 3 (June), 249-269.  (2014)

Dr. Duncan Simester 2014-07-16T15:02:32.007-04:00

"Self-Reflection and Articulated Consumer Preferences,"Hauser, John R., Songting Dong, and Min Ding, in Journal of Product Innovation Management, 31, 1, 17-32.  (2014)

Dr. John R. Hauser 2014-02-28T09:55:07.267-05:00

"Morphing Banner Advertisements," Urban, Glen L., Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser, in Marketing Science, 33, 1 (Jan.-Feb.), 27-46.  (2014)

Dr. John R. Hauser 2014-02-28T09:48:09.5-05:00

"Why Do Sales People Spend So Much Time Lobbying for Low Prices?," Simester, Duncan and Juanjuan Zhang, in Marketing Science. (Forthcoming 2014).

Dr. Duncan Simester 2014-07-16T15:00:15.207-04:00

"Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio: A Working Prototype," Maria Luisa Ceprini and John D. C. Little. Working Paper  (2014)

John D.C. Little 2014-07-21T21:17:55.893-04:00

"Harnessing the Digital Lens to Measure and Manage Information Work," Aral, S., E. Brynjolfsson and M. Van Alstyne. (Under Review).  (2014)

Dr Sinan Kayhan Aral 2014-07-16T11:55:11.307-04:00

"Identity and Opinion: A Randomized Experiment," Taylor, S., L. Muchnik and S. Aral. (Under review).  (2014)

Dr Sinan Kayhan Aral 2014-07-16T11:49:06.543-04:00

"Search Engines and Data Retention: Implications for Privacy and Antitrust," with Lesley Chiou. Working Paper.  (2014)

Dr. Catherine Tucker 2014-06-24T11:33:52.123-04:00

"Sociometric Badges: Towards a New Era of Management Research," Waber, B., S. Aral, D. Olguin Olguin, L. Wu, E. Brynjolfsson and S. Pentland, in MIS Quarterly. (Under Second Round Review)  (2014)

Dr Sinan Kayhan Aral 2014-07-16T11:41:12.747-04:00

"Water Cooler Networks: Performance Implications of Informal Face-to-Face Interaction Structures in Information Intensive Work," Wu, L., B. Waber, S. Aral, E. Brynjolfsson and S. Pentland, in MIS Quarterly. (Under review)  (2014)

Dr Sinan Kayhan Aral 2014-07-16T11:39:00.573-04:00

Deadlines in Product Development Management Science, minor revision  (2014)

Dr. Juanjuan Zhang 2014-07-21T22:54:00.477-04:00

"Menu Costs and Price Rigidities: Micro Evidence," Anderson, Eric, Nir Jaimovich and Duncan Simester.  (2013)

Dr. Duncan Simester 2014-07-16T15:12:38.197-04:00

Creating truthtelling incentives with the Bayesian Truth Serum,” Weaver, R. and Prelec, D. Journal of Marketing Research, June 2013, 50(3), 289-302.

Dr. Drazen Prelec 2014-07-21T16:34:15.113-04:00

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments,” Liberali, Guilherme, Glen L. Urban and John Hauser, International Journal of Research in Marketing, 30, 2, 101-13.  (2013)

Dr. Glen Urban 2014-07-10T17:08:44.497-04:00

Compound Invariance Implies Prospect Theory for Simple Prospects,” Bleichrodt, H., Kothyial, A., Prelec, D. and P. Wakker. Journal of Mathematical Psychology, Volume 57, Issues 3–4, June–August 2013, Pages 68–77.

Dr. Drazen Prelec 2014-07-21T16:18:14.777-04:00

Motivation, Money, Prestige and Cheats,” Pascual-Ezama, D., Prelec, D. and D. Dunfield. Journal of Economic Behavior and OrganizationVolume 93, September 2013, Pages 367–373

Dr. Drazen Prelec 2014-07-21T16:22:00.35-04:00

Marketing Science: A Strategic Review,” Marketing Science, Chintagunta, Pradeep, Dominique Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, and Richard Staelin, 33, 1. Download Paper.  (2013)

Dr. John R. Hauser 2014-06-30T13:26:51.633-04:00

“No sign of quitting: Incidental exposure to no-smoking signs ironically boosts cigarette-approach tendencies in smokers,”  Earp, Brian D., Brendan Dill, Jennifer Harris, Joshua M. Ackerman and John A. Bargh, Journal of Applied Social Psychology, 43, 2158- 2162.  (2013)

Dr. Joshua Ackerman 2014-07-15T13:53:13.52-04:00

"Decision analysis from a neo-Calvinist point of view," Prelec, Drazen, in Behavioural Public Policy, Adam Oliver, ed.(Cambridge: Cambridge University Press), 216-233.  (2013)

Dr. Drazen Prelec 2014-07-17T17:28:52.68-04:00

"Electronic discovery and the adoption of information technology," Journal of Law, Economics and Organization, Catherine Tucker, Amalia Miller  (2013)

Dr. Catherine Tucker 2013-04-17T22:34:31.81-04:00

"(De)marketing to Manage Consumer Quality Inferences," Journal of Marketing Research, Juanjuan Zhang, Jeanine Miklós-Thal, 50(1), 55-69. Media coverage: Knowledge@WhartonCarta de Noticias  (2013)

Dr. Juanjuan Zhang 2014-04-03T11:11:24.493-04:00

"Days on Market and Home SalesRAND Journal of Economics, Juanjuan Zhang, Catherine Tucker, Ting Zhu, 44(2), 337-360  (2013)

Dr. Juanjuan Zhang 2014-04-03T11:10:34.487-04:00

"Active Social Media Management: The Case of Health Care,” Miller, Amalia R. and Catherine Tucker, in Information Systems Research 24, 1 (March), pp. 52-70.   (2013)

Dr. Catherine Tucker 2014-07-16T16:52:00.793-04:00

"Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs," Journal of Marketing Research, Eric Anderson and Duncan Simester, 50 (4) 489-504  (2013)

Dr. Duncan Simester 2014-04-03T10:20:09.95-04:00

"Competitive Information, Trust, Brand Consideration, and Sales: Two Field Experiments," Liberali, Guilherme, Glen L. Urban, and John R. Hauser, in International Journal for Research in Marketing, 30, 2, 101-113. Download Paper. Technical Appendix.  (2013)

Dr. John R. Hauser 2014-02-28T10:29:11.537-05:00

"Days on Market and Home Sales,” Tucker, Catherine, Juanjuan Zhang and Ting Zhu, in RAND Journal of Economics, 44, 2 (Summer), 337-360.  (2013)

Dr. Catherine Tucker 2014-07-16T17:53:18.833-04:00

"Love is a battlefield: Romantic Attraction, Intrasexual Competition, and Conflict between the Sexes,” Maner, Jon K. and Joshua M. Ackerman, in Oxford Handbook of Close Relationships, eds. J. A. Simpson and L. Campbell. Oxford University Press.  (2013)

Dr. Joshua Ackerman 2014-07-16T11:31:51.367-04:00

"Managing Privacy," Sloan Management Review, Catherine Tucker, Avi Goldfarb  (2013)

Dr. Catherine Tucker 2013-04-17T23:09:20.487-04:00

"Paywalls and the Demand for News,” Chiou, Lesley and Catherine Tucker, in Information Economics and Policy, 25, 2 (June), pp. 61-69.   (2013)

Dr. Catherine Tucker 2014-07-16T16:44:57.72-04:00

"Superman to the rescue: Simulating physical invulnerability attenuates exclusion-related interpersonal biases," Huang, J. Y., Joshua M. Ackerman and John A. Bargh, in Journal of Experimental Social Psychology, 49, 349-354.  (2013)

Dr. Joshua Ackerman 2013-12-17T10:52:11.85-05:00

"The Implications of Improved Attribution and Measurability for Antitrust and Privacy in Online Advertising Markets," George Mason Law Review, 2, 2 (Summer), 1025-1054.   (2013)

Dr. Catherine Tucker 2014-07-16T17:13:52.37-04:00

"The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads," Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien, Journal of Marketing, v77, n1 (Jan.), 52-67.  (2013)

Sharmila C. Chatterjee 2014-07-10T14:23:27.227-04:00

"When Does Retargeting Work? Timing Information Specificity," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research (Lead Article), 50, 5 (Oct.), 561-576.  (2013)

Dr. Catherine Tucker 2014-07-17T13:36:32.927-04:00

"When the Economy Falters Do People Spend or Save? Responses to Resource Scarcity Depend on Childhood Environments," Psychological Science, Griskevicius, Vladas, Joshua M. Ackerman, Stephanie M. Cantú, Jeffry.A. Simpson, Melissa E. Thompson, Andrew W. Delton, Theresa E. Robertson and Joshua M. Tybur, 24, 197-205  (2013)

Dr. Joshua Ackerman 2013-12-18T12:05:53.463-05:00

“Small Forces and Large Firms: Foundations of the RBV,” Strategic Management Journal, 34, 635-643  (2013)

Dr. Birger Wernerfelt 2014-01-15T12:20:40.977-05:00

Engineering Social Contagions:  Optimal Network Seeding in the Presence of Homophily  (2013)

Dr Sinan Kayhan Aral 2013-09-26T14:16:25.663-04:00

Social Influence Bias:  a Randomized Experiment  (2013)

Dr Sinan Kayhan Aral 2013-09-26T14:24:07.837-04:00

Social Media and Business Transformation  (2013)

Dr Sinan Kayhan Aral 2013-07-13T17:37:38.267-04:00

What Would Ashton Do - And Does it Matter?  (2013)

Dr Sinan Kayhan Aral 2013-09-26T15:16:22.603-04:00

Kotler on Strategic Marketing,” Urban, Glen L., in Legends in Marketing – Phil Kotler (Volume 5), eds. Glen L. Urban, Al Silk, John Roberts and Yoram Wind, Los Angeles, CA.: Sage.  (2012)

Dr. Glen Urban 2014-07-10T17:12:59.213-04:00

Measuring the Prevalence of Questionable Research Practices with Incentives for Truth-telling,” Leslie K. John, George Loewenstein, and Drazen Prelec. Psychological Science 23(5) 524-532.  (2012)

Dr. Drazen Prelec 2014-07-21T22:30:32.29-04:00

On Brand Extension as a Signal of Product Quality”, Marketing Science, 32 (5) 771-772  (2012)

Dr. Birger Wernerfelt 2014-01-14T13:30:18.383-05:00

“Learning from Experience, Simply,”  Lin, Song, Juanjuan Zhang and John R. Hauser (Cambridge, MA: MIT Sloan School of Management), June 1, 2012. 

Dr. John R. Hauser 2014-07-15T17:49:14.087-04:00

“Victims, Heroes, and Changing Times: How Media Portrayals Affect Attitudes about Gay People and Gay Rights,” Goldman, S., Egan, P., and Gosline, R. American Political Science Association  (2012)

Dr. Renee Richardson Gosline 2014-07-22T13:47:02.093-04:00

"Consumer Deliberation and Product Line Design," Marketing Science, Juanjuan Zhang, Liang Guo, 31(6), 995-1007  (2012)

Dr. Juanjuan Zhang 2014-04-03T11:12:12.81-04:00

"Rational Herding in Microloan Markets," Management Science, Juanjuan Zhang, Peng Liu, 58(5), 892-912.Online Appendix Media coverage: ForbesFinancial TimesBoston HeraldFederal Reserve Bank of Boston  (2012)

Dr. Juanjuan Zhang 2014-04-03T11:14:37.277-04:00

"Embodiment in Judgment and Choice, Journal of Neuroscience," Psychology, and Economics, Reimann, Martin, Wilko Feye, Alan J. Malter, Joshua M. Ackerman, Raquel Castaño, Nitika Garg, 5, 104-123   (2012)

Dr. Joshua Ackerman 2013-12-17T10:55:03.177-05:00

"Empirical Research on the Economic Effects of Privacy Regulation,” Tucker, Catherine, in Journal on Telecommunications and High Technology Law, 10, 2, 265-271.   (2012)

Dr. Catherine Tucker 2014-07-16T17:24:55.557-04:00

"Evolutionary perspectives on social cognition,” Ackerman, Joshua M., Julie Y. Huang and John A. Bargh, in The Handbook of Social Cognition (pp. 451-473), eds. S. T. Fiske and C. N. Macrae. Sage.  (2012)

Dr. Joshua Ackerman 2014-07-15T14:50:52.9-04:00

"Heterogeneity and the Dynamics of Technology Adoption,” Ryan, Stephen P. and Catherine Tucker, in Quantitative Marketing and Economics, 10, 1, pp. 63-109.  (2012)

Dr. Catherine Tucker 2014-07-16T17:00:10.557-04:00

"How Does The Use of Trademarks by Intermediaries Affect Online Search?," Chiou, Lesley and Catherine Tucker, in Marketing Science, 31 (5) 819-837.  (2012)

Dr. Catherine Tucker 2013-04-17T22:33:09.807-04:00

"Manufacturers' Reliance on Channel Intermediaries: Value Drivers in the Presence of a Direct Web Channel," Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta, Industrial Marketing Management, v41, n1 (Jan.), 40-53.  (2012)

Sharmila C. Chatterjee 2014-07-10T14:28:40.847-04:00

"Paying With Money or With Effort: Pricing When Customers Anticipate Hassle," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research, 49, 1 (Feb.), 66-82.   (2012)

Dr. Catherine Tucker 2014-07-16T18:02:29.31-04:00

"Paying With Money Or With Effort: Pricing When Customers Anticipate Hassle," Journal of Marketing Research, Catherine Tucker, Anja Lambrecht 49 (1) 66-82  (2012)

Dr. Catherine Tucker 2013-04-17T22:30:19.35-04:00

"Privacy and Innovation," in Innovation Policy and the Economy, edited by Josh Lerner and Scott Stern, NBER, 11.  (2012)

Dr. Catherine Tucker 2013-04-17T23:01:52.44-04:00

"Shifts in Privacy Concerns," American Economic Review: Papers and Proceedings, Catherine Tucker, Avi Goldfarb 102  (2012)

Dr. Catherine Tucker 2013-04-17T22:31:40.273-04:00

"Social Networks, Advertising and Antitrust," George Mason Law Review, Catherine Tucker, Alex Marthews, 19 (5), 1211-1227  (2012)

Dr. Catherine Tucker 2013-04-17T23:05:36.357-04:00

"The Economics of Advertising and Privacy," International Journal of Industrial Organization 30 (3) 326-329  (2012)

Dr. Catherine Tucker 2013-04-17T23:03:44.1-04:00

"The Financial Consequences of Too Many Men: Sex Ratio Effects on Saving, Borrowing, and Spending," Journal of Personality and Social Psychology, Griskevicius, Vladas, Joshua M. Tybur, Joshua M. Ackerman, Andrew W. Delton, Theresa E. Robertson and Andrew E. White , 102, 69-80  (2012)

Dr. Joshua Ackerman 2013-12-18T12:10:13.78-05:00

“Inefficient Pre-Bargaining Search,” Journal of Institutional and Theoretical Economics, 168, 2 (June), 211 - 223.  (2012)

Dr. Birger Wernerfelt 2014-05-28T11:36:25.017-04:00

“On the Grouping of Tasks into Firms: Make-or-Buy with Interdependent Parts,” Novak, Sharon and Birger Wernerfelt, in Journal of Economics and Management Strategy, 21, 1, 53-77.  (2012)

Dr. Birger Wernerfelt 2014-01-14T12:10:37.947-05:00

Asymmetric Pricing Policies in Chain Store Competition (with Liang Guo) Marketing Science, revise & resubmit  (2012)

Dr. Juanjuan Zhang 2014-07-21T22:52:36.1-04:00

Legends in Marketing – Phil Kotler (Volume 5), Co-editor with Al Silk, John Roberts and Yoram Wind, Sage, Los Angeles CA.  (2012)

Dr. Glen Urban 2014-07-10T16:22:22.727-04:00

Identifying Influential and Susceptible Members of Social Networks  (2012)

Dr Sinan Kayhan Aral 2013-07-11T14:21:23.697-04:00

Identifying Peer Effects and Influence in Networks  (2012)

Dr Sinan Kayhan Aral 2013-07-13T18:09:55.98-04:00

Information, Technology and Information Worker Productivity  (2012)

Dr Sinan Kayhan Aral 2013-07-11T14:35:50.37-04:00

Peer Effects and the Dynamics of Product Use  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:43:52.68-04:00

Poked to Vote  (2012)

Dr Sinan Kayhan Aral 2013-07-13T17:34:11.337-04:00

Social Influence Bias: A Randomized Experiment  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:16:01.32-04:00

The Anatomy and Dynamics of Vision Advantages  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:18:06.763-04:00

The Anatomy and Dynamics of Vision Advantages  (2012)

Dr Sinan Kayhan Aral 2013-07-13T18:07:40.35-04:00

Three Way Complementarities: Performance Pay, HR Analytics and Information Technology  (2012)

Dr Sinan Kayhan Aral 2013-07-11T14:48:22.79-04:00

Tie Strength, Embeddedness and Social Influence: Evidence from a Large Scale Networked Experiment  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:20:34.33-04:00

Viral Efficiency and the Decision to Share  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:24:21.73-04:00

Viral Incentive Systems: A Randomized Field Experiment  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:36:08.023-04:00

Protesting too much: Self-deception and self-signaling," with Ryan McKay and Danila Mijovic-Prelec, in Behavioral and Brain Sciences, 34, 34-35.  (2011)

Dr. Drazen Prelec 2011-09-01T10:22:30.54-04:00

“Fundamental Motives and Business Decisions”  Evolutionary Psychology in the Business Sciences, Springer  (2011)

Dr. Joshua Ackerman 2014-05-20T11:38:56.947-04:00

“John D. C. Little,” Urban, Glen L. and John Hauser, in Profiles in Operations Research, Arjang Assad and Saul Gass editors, New York, N.Y.: Springer, 659-76.  (2011)

Dr. Glen Urban 2014-07-10T17:15:28.56-04:00

“Little’s Law as Viewed on Its 50th Anniversary,” Operations Research, 59(3) 536-549. (Invited paper)  (2011)

John D.C. Little 2014-07-21T23:19:17.833-04:00

“New Developments in Product-Line Optimization,” forthcoming the International Journal on Research in Marketing. Commentary on papers by Michalek, Ebbes, Adigüzel, Feinberg, and Papalambros, “Enhancing Marketing with Engineering,” and Tsafarakis, Marinakis, and Matsatsinis, “Particle Swarm Optimization for Optimal Product Line Design.” Download Paper.  (2011)

Dr. John R. Hauser 2014-06-30T13:27:51.137-04:00

“Passion and compassion: Psychology of kin relations within and beyond the family” Oxford Handbook of Evolutionary Family Psychology   (2011)

Dr. Joshua Ackerman 2014-01-27T15:17:21.147-05:00

“Paul E. Green: An Applications’ Guru,” in Vithala Rao, Ed., Paul Green’s Legends Volume: Conjoint Analysis Applications.  Forthcoming. Download Paper.  (2011)

Dr. John R. Hauser 2014-06-30T13:29:31.48-04:00

“Perspectives on Paul E. Green,” in V. Srinivasan, Ed., Paul Green’s Contributions to Conjoint Analysis – Early Years.  Forthcoming. Download Paper.  (2011)

Dr. John R. Hauser 2014-06-30T13:30:48.11-04:00

“The Use of Resources in Resource Acquisition,” Journal of Management, 37 (5), 1369-1373  (2011)

Dr. Birger Wernerfelt 2014-05-28T11:31:45.277-04:00

“Why we buy: Evolution, marketing and consumer behavior” Applied Evolutionary Psychology, Oxford University Press, Griskevicius, V., Joshua M. Ackerman and Joseph P. Redden, ed. S. C. Roberts, 311-329  (2011)

Dr. Joshua Ackerman 2014-01-27T15:03:11.333-05:00

“With Strangers like These, Who Needs Frenemies?: The Weakness of Weak Ties in Tension-Filled Decision-Making,” Gosline, R., Lee J. and Riley B. Society for Consumer Psychology  (2011)

Dr. Renee Richardson Gosline 2014-07-22T13:46:11.483-04:00

"Privacy regulation and online advertising," Management Science, Catherine E. Tucker, Avi Goldfarb 57 (3) 57-71  (2011)

Dr. Catherine Tucker 2013-03-27T17:28:23.197-04:00

"Online display advertising: Targeting and obtrusiveness," Marketing Science, Catherine Tucker, Avi Goldfarb  30 (3) 389-404  (2011)

Dr. Catherine Tucker 2013-04-17T22:26:02.937-04:00

"Search engine advertising: Channel substitution when pricing ads to context," Tucker, Catherine E. and Avi Goldfarb, in Management Science, 57, 3, 458-70.  (2011)

Dr. Catherine Tucker 2013-03-27T17:40:11.71-04:00

"Substitution between offline and online advertising markets," Journal of Competition Law and Economics, Catherine Tucker, Avi Goldfarb, 7 (1) 37-44  (2011)

Dr. Catherine Tucker 2013-04-17T22:58:47.28-04:00

"Stuck in the adoption funnel: The effect of interruptions in the adoption process on usage," Marketing Science, Catherine Tucker, Anja Lambrecht and Katja Seim 30 (2) 355-36  (2011)

Dr. Catherine Tucker 2013-04-17T22:10:05.997-04:00

"How Does Popularity Information Affect Choices? A Field Experiment," Management Science, Juanjuan Zhang, Catherine Tucker, 57(5), 828-842 Online Appendix  (2011)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.71-04:00

"A Step-by-Step Guide to Smart Business Experiments," Harvard Business Review, ​ Eric Anderson and Duncan Simester, 98-105  (2011)

Dr. Duncan Simester 2014-04-03T10:22:23.09-04:00

"Advertising Bans and the Substitutability of Online and Offline Advertising," Journal of Marketing Research, Catherine Tucker, Avi Goldfarb 48 (2) 207-227  (2011)

Dr. Catherine Tucker 2013-04-17T22:12:49.643-04:00

"Can Healthcare Information Technology Save Babies?" Journal of Political Economy, Catherine Tucker, Amalia Miller 119 (2) 289-324  (2011)

Dr. Catherine Tucker 2013-04-17T22:21:48.91-04:00

"Can Healthcare Information Technology Save Babies?," with Amalia Miller, in Journal of Political Economy, 119, 2 (April), 289-324.  (2011)

Dr. Catherine Tucker 2014-07-17T13:57:46.63-04:00

"Copyright, Digitization, and Aggregation,” Chiou, Lesley and Catherine Tucker, NET Institute Working Paper No. 11-18 (December 13, 2011).

Dr. Catherine Tucker 2014-07-17T13:45:51.717-04:00

"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks," Aral, S. and D. Walker, in Management Science 57, 9, 1623-1639.  (2011)

Dr Sinan Kayhan Aral 2013-07-11T15:05:48.94-04:00

"Encryption and Data Security," Journal of Policy Analysis and Management, Catherine Tucker, Amalia Miller, 30 (3) 534-556  (2011)

Dr. Catherine Tucker 2013-04-17T22:27:45.783-04:00

"Goodbye Pareto Principle, Hello Long Tail: The Effect of Internet Commerce on the Concentration of Product Sales," Management Science, Erik Brynjolfsson, Jeffry (Yu) Hu and Duncan Simester, 57 (8) 1373-1387. Winner: 2013 Management Science Best Paper Award in Information Systems  (2011)

Dr. Duncan Simester 2014-04-03T10:20:49.577-04:00

"How Does Popularity Information Affect Choices? A Field Experiment," Tucker, Catherine and Juanjuan Zhang, in Management Science, 57, 5 (May), 828-842.   (2011)

Dr. Catherine Tucker 2014-07-16T17:06:42.343-04:00

"Immunizing against prejudice: Effects of disease protection on outgroup attitudes," Psychological Science, Huang, J. Y., Alexandra Sedlovskaya, Joshua M. Ackerman and John A. Bargh, 22, 1550-1556  (2011)

Dr. Joshua Ackerman 2014-01-27T14:47:04.273-05:00

"Let’s Get Serious: Communicating Commitment in Romantic Relationship Formation," Journal of Personality and Social Psychology, Joshua M. Ackerman, Vladas Griskevicius and Norman P. Li, 100, 1079-1094  (2011)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

"Online Advertising", in Advances in Computers, Catherine Tucker, Avi Goldfarb, edited by Marvin Zelkowitz, Elsevier, 81   (2011)

Dr. Catherine Tucker 2013-04-17T22:55:16.837-04:00

"Online Advertising, Behavioral Targeting, and Privacy,” Goldfarb, Avi and Catherine Tucker, in Communications of the ACM, 54, 5 (May), 25-27.  (2011)

Dr. Catherine Tucker 2014-07-16T17:31:52.3-04:00

"Search Engine Advertising: Pricing Ads to Context," Management Science, Tucker, Catherine and Avi Goldfarb, 57 (3), 458-470  (2011)

Dr. Catherine Tucker 2011-09-01T10:22:30.623-04:00

"Simultaneous Distinction, Democratization and Omnivorousness Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks," Journal of Consumer Research  (2011)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.28-04:00

"Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage," with Anja Lambrecht and Katja Seim, in Marketing Science, 30, 2, (March-April), 355-36.  (2011)

Dr. Catherine Tucker 2014-07-17T14:02:01.51-04:00

"The Strategic Importance of Accuracy in Conjoint Design," Selove, Matthew & John R. Hauser, Working Paper (July 2011).

Dr. John R. Hauser 2011-09-01T10:22:30.357-04:00

"Website Morphing 2.0: Technical and Implementation Advances Combined with the First Field Experiment of Website Morphing," Hauser, John R., Glen R. Urban and Guilhermi Liberali, Working Paper (Cambridge MA: MIT Sloan Schol of Management).  (2011)

Dr. John R. Hauser 2014-07-16T11:20:47.733-04:00

"When You Shouldn’t Listen to Your Critics," Harvard Business Review, Duncan Simester, 42  (2011)

Dr. Duncan Simester 2014-04-03T10:21:53.993-04:00

“Costs of Implementation: Bargaining Costs Versus Allocative Efficiency”Journal of Economic Behavior and Organization, Birger Wernerfelt, Boris Maciejovsky, 77 (3), 318–325.  (2011)

Dr. Birger Wernerfelt 2014-05-28T11:28:24.123-04:00

“The Use of Resources in Resource Acquisition”, Journal of Management, 37 (5) 1369-1373  (2011)

Dr. Birger Wernerfelt 2014-01-15T12:23:41.813-05:00

Signal detection on the battlefield: Priming self-protection vs. revenge-mindedness differentially modulates the detection of enemies and allies,” Becker, D. Vaugh, Chad R. Mortensen, Joshua M. Ackerman, Jenessa R. Shapiro, Uriah S. Anderson, Takao Sasaki, Jon K. Maner, Steven L. Neuberg and Douglas T. Kenrick, in PLoS ONE 6(9): e23929. (Sept. 1, 2011.) 

Dr. Joshua Ackerman 2014-07-15T14:48:37.69-04:00

Content and Context: Identifying the Impact of Qualitative Information on Consumer Choice  (2011)

Dr Sinan Kayhan Aral 2013-07-13T18:15:15.68-04:00

Engineering Social Contagions: Optimal Network Seeding and Incentive Strategies  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:39:37.79-04:00

Forget Viral Marketing: Make the Product Itself Viral  (2011)

Dr Sinan Kayhan Aral 2013-07-13T17:42:02.227-04:00

Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:45:47.89-04:00

Identifying Social Influence in Networks Using Randomized Experiments  (2011)

Dr Sinan Kayhan Aral 2013-07-11T15:11:39.313-04:00

Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion  (2011)

Dr Sinan Kayhan Aral 2013-07-13T17:45:03.877-04:00

Peer Effects and the Dynamics of Product Use  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:32:44.733-04:00

The Diversity-Bandwidth Tradeoff  (2011)

Dr Sinan Kayhan Aral 2013-07-11T15:00:54.117-04:00

Viral Incentive Systems: A Randomized Field Experiment  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:30:20.46-04:00

Viral Incentive Systems: A Randomized Field Experiment  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:34:02.44-04:00

Self-deception as self-signaling: A model and experimental evidence,” with Danila Mijovic-Prelec, in Philosophical Transactions of the Royal Society B: Biology, 365, 227-240.  (2010)

Dr. Drazen Prelec 2011-09-01T10:22:30.54-04:00

“How Does Incorporating Price Competition into Market Simulators Affect Product Design Decisions?,” Proceedings of the Sawtooth Software Conference, Newport Beach, CA, Oct 6-8, 2010. Download Paper.

Dr. John R. Hauser 2014-06-30T13:42:33.493-04:00

“Internet Channel Conflict: Problems and Solutions,” Review of Marketing Science, Duncan Simester, Eric Anderson and Florian Zettelmeyer, 7, 63-92  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.583-04:00

“The Best Price You’ll Ever Get: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry,” Marketing Science, Duncan Simester, Meghan R. Busse and Florian Zettelmeyer, 29 (2), 268-290  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.583-04:00

“The Real Value of Fakes: Lessons from my time sipping Chardonnay and witnessing the trade of luxury handbags in the black market,” Forbes Magazine  (2010)

Dr. Renee Richardson Gosline 2014-07-22T11:07:17.567-04:00

“Two to Tango: Automatic Social Coordination and the Role of Felt Effort” Effortless Attention: A New Perspective in the Cognitive Science of Attention and Action, MIT Press  (2010)

Dr. Joshua Ackerman 2014-05-20T11:42:56.923-04:00

"Growing two-sided networks by advertising the user base: A field experiment," Marketing Science, Catherine Tucker, JuanJuan Zhang, 29 (5), 805-814  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.62-04:00

"Substitution between offline and online advertising markets," Journal of Competition Law and Economics, Catherine Tucker, Avi Goldfarb, 7 (1) 37-44  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.623-04:00

"Channel Design, Coordination and Performance: Future Research Directions," Sa Vinhas, Alberto, Sharmila C. Chatterjee, Shantanu Dutta, Adam J. Fein, Joseph Lajos, Scott Neslin, William Ross, Lisa Scheer, Qiong Wang, Marketing Letters. Tuck School of Business Working Paper No. 2010-80 (April 14, 2009). (Forthcoming 2010)

Sharmila C. Chatterjee 2014-07-10T16:10:39.79-04:00

"Why Are Bad Products So Hard to Kill?," Management Science, Juanjuan Zhang, Duncan Simester, 56(7), 1161-1179  (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.72-04:00

"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment," ​Marketing Science, Juanjuan Zhang, Catherine Tucker, 29 (5) 805-814   (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.72-04:00

"The Sound of Silence: Observational Learning in the U.S. Kidney Market," Marketing Science, Juanjuan Zhang, 29 (2) 315-335. Media coverage: Slate Winner, 2010 Frank M. Bass Award Finalist, 2010 John D. C. Little Award

Dr. Juanjuan Zhang 2011-09-01T10:22:30.72-04:00

"The Perils of Behavior-Based Personalization," Marketing Science, Juanjuan Zhang, 30(1), 170-186. Finalist, 2011 John D. C. Little Award  (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.717-04:00

"Asymmetric Pricing Policies in Chain Store Competition"  (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.72-04:00

"Can Healthcare IT Save Babies?"  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.627-04:00

"Consideration-Set Heuristics," Journal of Business Research  (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.297-04:00

"Consumer Deliberation and Product Line Design"  (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.72-04:00

"Consumer Search and Pharmaceutical Advertising"  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.63-04:00

"Demarketing"  (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.723-04:00

"Encryption and Data Security"  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.63-04:00

"From the Physical to the Psychological: Mundane Physical Experiences Influence Social Judgment and Interpersonal Behavior," Behavioral and Brain Sciences, Joshua Ackerman, John A. Bargh, Lawrence E. Williams, Julie Y. Huang, Hyunjin Song, 33, 267-268  (2010)

Dr. Joshua Ackerman 2011-09-01T10:22:30.12-04:00

"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment," Marketing Science, Catherine E. Tucker, Juanjuan Zhang 29 (5) 805-814  (2010)

Dr. Catherine Tucker 2013-03-27T17:22:52.933-04:00

"Herding in Microloan Markets"  (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.723-04:00

"How Does An Obligation To Collect Sales Tax Affect Consumer And Firm Behavior?," Journal of Marketing Research, Duncan Simester, Eric Anderson, Nathan Fong, and Catherine Tucker, 47 (2) 229-239  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.583-04:00

"How Does Popularity Information Affect Choices? A Field Experiment"  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.627-04:00

"How does the Use of Trademarks by Intermediaries Affect Online Search?"  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.63-04:00

"How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet," Journal of Marketing Research, Catherine E. Tucker, Eric Anderson, Nathan Fong, Duncan Simester 47 (2) 229-239  (2010)

Dr. Catherine Tucker 2013-03-27T17:20:35.273-04:00

"I Like My Candy From Strangers and Medicine from Friends: The Interaction Between Social Feedback Valence and Network Tie Strength," Working Paper  (2010)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.28-04:00

"I only have eyes for you: Ovulation redirects attention (but not memory) to attractive men," Journal of Experimental Social Psychology, Joshua Ackerman, Uriah S. Anderson, Elaine F. Perea, D. Vaughn Becker, Jenessa R. Shapiro, Steven L. Neuberg, Douglas T. Kenrick, 46, 804-808  (2010)

Dr. Joshua Ackerman 2011-09-01T10:22:30.12-04:00

"Incidental haptic sensations influence social judgments and decisions," Ackerman, Joshua M., Christopher C. Nocera and John A. Bargh, in Science, 328, 1712-1715.  (2010)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

"Infection breeds reticence: The effects of disease salience on self-perceptions of personality and behavioral avoidance tendencies," Psychological Science, Mortensen, Chad R., D. Vaughn Becker, Joshua M. Ackerman, Steven L. Neuberg and Douglas T. Kenrick, 21440-447  (2010)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

"More Memory Bang for the Attentional Buck: Self-Protection Goals Enhance Encoding Efficiency for Potentially Threatening Males," Social Psychological and Personality Science, 1, 182-189  (2010)

Dr. Joshua Ackerman 2011-09-01T10:22:30.12-04:00

"New Developments in Product-Line Optimization," Hauser, John R., in Internatinoal Journal on Research in Marketing. Commentary on papers by Michalek, Ebbes, Adigüzel, Feinberg and Papalambros, "Enhancing Marketing with Engineering," and Tsafarakis, Marinakis and Matsatsinis, "Particle Swarm Optimisation for Optimal Product Line Design." (Forthcoming)  (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.3-04:00

"Online Display Advertising: Targeting and Obtrusiveness," Marketing Science, Catherine Tucker, Avi Goldfarb, 30 (3), 389-404  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.62-04:00

"Personalized Advertising and Privacy Control"  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.63-04:00

"Price Stickiness and Customer Antagonism," Quarterly Journal of Economics, Duncan Simester, Eric Anderson, 125 (2) 729-765  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.58-04:00

"Pricing when Customers Anticipate Hassle"  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.627-04:00

"Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached," Working Paper  (2010)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.28-04:00

"The Company You Keep: High-Low Co-Branding and the Breaching of Status Boundaries" Working Paper  (2010)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.28-04:00

"The Purpose-Driven Life," Perspectives on Psychological Science, Ackerman, Joshua M., John A. Bargh, 5, 323-326  (2010)

Dr. Joshua Ackerman 2011-09-01T10:22:30.12-04:00

"Time on Market and Home Sales"  (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.723-04:00

"When is a Burger Just a Burger: When Disclaimers Permit Omnivorous Behavior Among High Status Actors" Working Paper  (2010)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.283-04:00

"Why Are Bad Products So Hard to Kill?," Management Science, Duncan Simester, Juanjuan Zhang, 56 (7) 1161-1179   (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.58-04:00

Active Machine Learning for Consideration Heuristics  (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.303-04:00

Advertising Bans and the Substitutability of Online and Oine Advertising, Catherine Tucker, Avi Goldfarb  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.62-04:00

Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks  (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:59:02.033-04:00

Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks  (2010)

Dr Sinan Kayhan Aral 2013-07-13T18:20:01.627-04:00

Discovering the Network Structures that Support Massive Distributed Collaboration in Wikipedia  (2010)

Dr Sinan Kayhan Aral 2013-07-15T21:30:23.637-04:00

Does Providing Competitive Information to Your Own Customers Increase Sales?  (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.357-04:00

Engineering Contagions: Identifying Optimal Seeing and Virality Strategies in Social Networks  (2010)

Dr Sinan Kayhan Aral 2013-07-15T21:27:48.63-04:00

Estimation of Demand with Dynamics, Network Effects and Heterogeneity, Catherine Tucker, Stephen Ryan  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.623-04:00

Experimental test of the Bayesian truth serum. With Ray Weaver. Working paper.  (2010)

Dr. Drazen Prelec 2011-09-01T10:22:30.54-04:00

Feelings have meanings: Improving sensory marketing strategy   (2010)

Dr. Joshua Ackerman 2011-09-01T10:22:30.123-04:00

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.583-04:00

How Does Incorporating Price Competition into Market Simulators Affect Product Design Decisions?   (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.3-04:00

Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment  (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:48:31.977-04:00

Identifying Peer Influence and Social Contagion in Networks  (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:53:55.63-04:00

Influence of Sex Ratio on Saving, Borrowing, and Spending  (2010)

Dr. Joshua Ackerman 2011-09-01T10:22:30.123-04:00

Learning to Construct Decision Rules   (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.357-04:00

Let’s Get Serious: Communicating Commitment in Romantic Relationship Formation  (2010)

Dr. Joshua Ackerman 2011-09-01T10:22:30.123-04:00

Menu Costs and Price Rigidities: Micro Evidence  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.59-04:00

On the Grouping of Tasks into Firms: Make-or-Buy with Interdependent Parts  (2010)

Dr. Birger Wernerfelt 2011-09-01T10:22:30.687-04:00

Sale Signs and Retail Competition  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.587-04:00

Sleuthing Game   (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.36-04:00

Spill-over Effects of a Low-Quality Entrant  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.587-04:00

Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption, Catherine Tucker, Anja Lambrecht and Katja Seim   (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.623-04:00

The House of Quality   (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.303-04:00

The Influence of Economic Uncertainty on Financial Decisions: An Interdisciplinary Life History Perspective   (2010)

Dr. Joshua Ackerman 2011-09-01T10:22:30.127-04:00

The Role of Product Standardization in Reducing the Threat from Competition  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.587-04:00

What Affects Price and Price Cue Elasticities? Evidence from a Field Experiment  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.587-04:00

When to Morph   (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.357-04:00

“A Critical Review of Non-compensatory and Compensatory Models of Consideration-Set Decisions,” 2009 Sawtooth Software Conference Proceedings, Delray, FL, March 23-27, 2009,  207-232. Download Paper.Runner-up, Best Paper at Sawtooth Software Conference, 2009.

Dr. John R. Hauser 2014-06-30T14:25:22.283-04:00

“Consumer behavior and the future of consumer payments,” Prelec, Drazen, in Moving Money: The Future of Consumer Payment, Robert E. Litan and Martin N. Baily, eds. (New York and Washington DC: Brookings Institution Press), 77-101.  (2009)

Dr. Drazen Prelec 2014-05-23T14:10:57.973-04:00

“Dynamics of Retail Advertising: Evidence from a Field Experiment,”  Simester, Duncan, Yu (Jeffrey) Hu, Erik Brynjolfsson, Eric Anderson, in Economic Inquiry, 47(3), 482-499.  (2009)

Dr. Duncan Simester 2014-06-16T14:34:55.153-04:00

“Morph the Web to Build Empathy, Trust, and Sales,” Sloan Management Review, Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan 50 (4), 53-61  (2009)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

“Morph the Web to Build Empathy, Trust, and Sales,” Sloan Management Review, Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan 50 (4), 53-61  (2009)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

“Operant matching as a Nash equilibrium of an intertemporal game,” with Y. Loewenstein and S. Seung, in Neural Computation, 21 (10), 2755-2773.  (2009)

Dr. Drazen Prelec 2014-05-23T14:09:07.767-04:00

“Profile of John D. C. Little,” in Saul I. Gass and Arjang A. Assad eds. Profiles in Operations Research, Download Paper.  (2009)

Dr. John R. Hauser 2014-06-30T14:24:30.88-04:00

“The Option Value of Returns: Theory and Empirical Evidence,” Marketing Science, Eric Anderson, Karsten Hansen, Duncan Simester 28(3), 405-423  (2009)

Dr. Duncan Simester 2014-06-16T14:45:55.597-04:00

“The Real Value of Fakes: Dynamic Symbolic Boundaries in Socially Embedded Consumption,” Harvard Business School Doctoral Thesis  (2009)

Dr. Renee Richardson Gosline 2014-07-22T13:50:16.213-04:00

“The Voice of the Customer,” Wiley International Encyclopedia of Marketing.Download Paper.  (2009)

Dr. John R. Hauser 2014-07-01T09:33:12.24-04:00

"Privacy protection and technology diffusion: The case of electronic medical records," Miller, Amalia R. and Catherine Tucker, in Management Science 55 (7) 1077-1093  (2009)

Dr. Catherine Tucker 2013-03-27T17:09:04.09-04:00

"A Pox on the Mind: Disjunction of Attention and Memory in Processing Physical Disfigurement," Journal of Experimental Social Psychology, Ackerman, Joshua M., D. Vaughn Becker, Chad R. Mortensen, Takao Sasaki, Steven L. Neuberg and Douglas T. Kenrick, 45, 478-485  (2009)

Dr. Joshua Ackerman 2014-01-27T17:07:54.927-05:00

"Cooperative Courtship: Helping Friends Raise and Raze Relationship Barriers," Personality and Social Psychology Bulletin, Ackerman, Joshua M. and Douglas T. Kenrick, 35, 1285-1300  (2009)

Dr. Joshua Ackerman 2014-01-27T15:38:14.59-05:00

"Following in the Wake of Anger: When not Discriminating is Discriminating," Personality and Social Psychology Bulletin, Shapiro, Jenessa R., Joshua M. Ackerman, Steven L. Neuberg, Jon K. Maner, D. Vaughn Becker and Douglas T. Kenrick, 35, 1356-1367  (2009)

Dr. Joshua Ackerman 2014-01-27T17:03:26.69-05:00

"Selfishness and Sex or Cooperativeness and Family Values?," Behavioral and Brain Sciences, Ackerman, Joshua M. and Douglas T. Kenrick, 32 (21)  (2009)

Dr. Joshua Ackerman 2014-01-27T17:09:59.707-05:00

"Website Morphing," Hauser, John R., Glen L. Urban, Guilherme Liberali and Michael Braun, 28 (2), 202-224  (2009)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"Website Morphing," Hauser, John R., Glen L. Urban, Guilherme Liberali and Michael Braun, 28 (2), 202-224  (2009)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"When is it good to believe bad things?," Behavioral and Brain Sciences, 32, 510-511  (2009)

Dr. Joshua Ackerman 2014-01-27T15:29:00.52-05:00

"You Wear Me Out: The Vicarious Depletion of Self-Control," Psychological Science, Joshua M. Ackerman, Noah J. Goldstein, Jenessa R. Shapiro and John A. Bargh, 20, 326-332  (2009)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

Chatterjee, Sharmila C. and Blodwen Tarter, "Visa USA: Debit Card Services," in The IMC Handbook: Readings and Cases in Integrated Marketing Communications, eds. J. Steven Kelly and Susan K. Jones, Rancom Communications. (Forthcoming 2009)

Sharmila C. Chatterjee 2014-07-10T14:56:17.55-04:00

Computational Social Science  (2009)

Dr Sinan Kayhan Aral 2013-07-11T15:34:17.16-04:00

Computational Social Science  (2009)

Dr Sinan Kayhan Aral 2013-09-26T15:06:41.3-04:00

Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks  (2009)

Dr Sinan Kayhan Aral 2013-07-15T22:17:42.277-04:00

Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks  (2009)

Dr Sinan Kayhan Aral 2013-07-11T15:28:51.71-04:00

Influence Dynamics in Large Complex Networks  (2009)

Dr Sinan Kayhan Aral 2013-07-15T22:08:37.067-04:00

Influence Dynamics in Large Complex Networks  (2009)

Dr Sinan Kayhan Aral 2013-07-15T21:41:36.147-04:00

Network Structure and Information Worker Productivity: New Evidence from the Global Consulting Services Industry  (2009)

Dr Sinan Kayhan Aral 2013-07-15T21:54:24.487-04:00

Networks, Information and Brokerage: The Diversity-Bandwidth Tradeoff  (2009)

Dr Sinan Kayhan Aral 2013-07-15T22:11:11.87-04:00

Privacy Preservation of Measurement Functions on Hashed Text  (2009)

Dr Sinan Kayhan Aral 2013-07-13T18:32:16.39-04:00

Testing Three-Way Complementarities: Incentives, Monitoring and Information Technology  (2009)

Dr Sinan Kayhan Aral 2013-07-13T18:27:58.913-04:00

“Little’s Law,” Little, John D.C. and Stephen C. Graves. Chapter 5 in: Building Intuition: Insights from Basic Operations Management Models and Principles, Dilip Chhajed and Timothy J. Lowe, edsSpringer Science+Business Media, LLC, New York.  (2008)

John D.C. Little 2014-07-21T23:20:37.157-04:00

“Man’s search for meaning: The case of Legos.” Journal of Economic Behavior and Organization, 67(3), 671-677  (2008)

Dr. Drazen Prelec 2014-05-23T14:16:46.433-04:00

“Neural antecedents of the endowment effect.” Neuron, 58 (5), 814-822  (2008)

Dr. Drazen Prelec 2014-05-23T14:15:51.393-04:00

“Optimizing Product Line Designs: Efficient Methods and Comparisons,” Management Science, Alexandre Belloni, Robert Freund, Matthew Selove, and Duncan Simester  54(9), 1544-1553.  (2008)

Dr. Duncan Simester 2014-06-16T14:53:13.623-04:00

“Research Note: Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes,” Marketing Science, Eric Anderson, Duncan Simester  27(3), 492-500.  (2008)

Dr. Duncan Simester 2014-06-16T14:56:12.23-04:00

"A Logit Model of Brand Choice Calibrated on Scanner Data," Guadagni, Peter M. and John D.C. Little, in Marketing Science​, 27, 1, 29-48.  (2008)

John D.C. Little 2014-03-17T11:48:07.437-04:00

"Commentary on: A Logit Model of Brand Choice Calibrated on Scanner Data. A 25th Anniversary Perspective," Guadagni, Peter M. and John D.C. Little, in Marketing Science, 27, 1, 26-28.  (2008)

John D.C. Little 2014-03-17T13:01:16.427-04:00

"Identifying formal and informal influence in technology adoption with network externalities," Management Science 55 (12) 2024-2039  (2008)

Dr. Catherine Tucker 2013-03-27T16:59:44.723-04:00

"Can Healthcare IT Save Babies?"  (2008)

Dr. Catherine Tucker 2010-06-29T10:51:11.027-04:00

"Modeling Social Interactions: Identification, Policy Methods and Policy Implications," Marketing Letters, Catherine Tucker, Wes Hartmann, Puneet Manchanda, Harikesh Nair, Matt Bothner, Peter Dodds, David Godes, Karthik Hosanagar 19 (3) 287-304  (2008)

Dr. Catherine Tucker 2013-04-17T22:46:38.24-04:00

"Search Engine Advertising: Examining a profitable side of the long tail of advertising that is not possible under the traditional broadcast advertising model," Communications of the ACM,  Catherine Tucker, Avi Goldfarb 51 (11) 22-24  (2008)

Dr. Catherine Tucker 2013-04-17T22:50:06.747-04:00

"Social Computing, Networks and Knowledge Management" in Information and Communication Technologies Futures  (2008)

Dr Sinan Kayhan Aral 2013-07-13T17:56:28.057-04:00

"The Costs of Benefits: Help-Refusals Highlight Key Trade-Offs of Social Life," Personality and Social Psychology Review, 12, 118-140  (2008)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

“Bargaining Before or After Communication?", Journal of Institutional and Theoretical Economics, 164 (2) 211-229.   (2008)

Dr. Birger Wernerfelt 2014-01-14T12:13:56.043-05:00

“Class Pricing”, Marketing Science, 27 (5) 755-763  (2008)

Dr. Birger Wernerfelt 2014-01-14T13:32:44.607-05:00

Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?," Management Science, Juanjuan Zhang, Teck-Hua Ho, 54(4), 686-700  (2008)

Dr. Juanjuan Zhang 2014-06-12T12:00:06.597-04:00

Influence Dynamics in Large Complex Networks  (2008)

Dr Sinan Kayhan Aral 2013-07-15T22:24:44.323-04:00

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT  (2008)

Dr Sinan Kayhan Aral 2013-07-13T18:41:08.457-04:00

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration  (2008)

Dr Sinan Kayhan Aral 2013-07-15T22:31:40.183-04:00

Trust, Costs and Incentives in Global Supplier Networks: Evidence from IT Sourcing Decisions  (2008)

Dr Sinan Kayhan Aral 2013-07-15T22:21:52.143-04:00

“Bias and Variance in Value Function Estimates,” Management Science, Shie Mannor, Duncan Simester, Peng Sun, John Tsitsiklis  53(2), 308-322.  (2007)

Dr. Duncan Simester 2014-06-16T14:58:35.767-04:00

“Comments on ‘Defensive Marketing Strategy," Marketing Science, Hauser, John R. and Steven M. Shugan, 27, 1, 85-87. Download Paper.  (2007)

Dr. John R. Hauser 2014-06-30T13:31:40.64-04:00

"Editor-in-Chief Search Committee Report: The Digital Future is Here,” Marketing Science, Rangaswamy, Arvind, Jim Cochran, Tülin Erdem, John R. Hauser, and Robert J. Meyer, 27, 1, 1-3.Download Paper.  (2007)

Dr. John R. Hauser 2014-06-30T13:33:09.44-04:00

"Greedoid-Based Non-compensatory Two-Stage Consideration-then-Choice Inference," Marketing Science, Yee, Michael, Ely Dahan, John Hauser, and James Orlin, 26 (4) 532-549  (2007)

Dr. John R. Hauser 2014-02-28T10:52:03.567-05:00

"Is Friendship Akin to Kinship?," Joshua M. Ackerman, Douglas T. Kenrick, Mark Schaller, in Evolution & Human Behavior, 28, 365-374.  (2007)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

"On Managerial Efficient Designs," Marketing Science, Toubia, Olivier and John R. Hauser, 26 (6) 851-858  (2007)

Dr. John R. Hauser 2014-02-28T10:54:37.17-05:00

"Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application," Marketing Science, Toubia, Olivier, John R. Hauser and Rosanna Garcia, 26 (5) 596-610  (2007)

Dr. John R. Hauser 2014-02-28T10:50:09.78-05:00

"Productivity Effects of Information Diffusion in Networks" (working paper), Aral, Sinan and Brynjolfsson, Erik and Van Alstyne, Marshall W. (May 18, 2007). 

Dr Sinan Kayhan Aral 2014-07-15T16:18:20.653-04:00

"Validating Agent-Based Marketing Models Using Conjoint-Analysis," Journal of Business Research, Garcia, Rosanna, Paul Rummel, and John R. Hauser, 60 (8) 848-857  (2007)

Dr. John R. Hauser 2014-02-28T11:02:45.19-05:00

“Delegation, Committees, and Managers”, Journal of Economics and Management Strategy, 16 (1) 35-51  (2007)

Dr. Birger Wernerfelt 2014-01-14T12:18:39.223-05:00

“Renegotiation Facilitates Contractual Incompleteness”, Journal of Economics and Management Strategy, 16 (4) 893-910  (2007)

Dr. Birger Wernerfelt 2014-01-14T12:16:37.46-05:00

IT Assets, Organizational Capabilities & Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation  (2007)

Dr Sinan Kayhan Aral 2013-07-11T15:45:08.733-04:00

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration  (2007)

Dr Sinan Kayhan Aral 2013-07-15T22:39:33.263-04:00

Network Structure & Information Advantage  (2007)

Dr Sinan Kayhan Aral 2013-07-15T22:33:57.89-04:00

Network Structure & Information Advantage  (2007)

Dr Sinan Kayhan Aral 2013-07-13T18:55:27.177-04:00

Productivity Effects of Information Diffusion in Networks  (2007)

Dr Sinan Kayhan Aral 2013-07-13T18:51:24.873-04:00

Regional Economic Context and the Value of Firm-Level IT Investment  (2007)

Dr Sinan Kayhan Aral 2013-07-15T22:44:02.397-04:00

“Dynamic Catalog Mailing Policies,” Management Science, Duncan Simester, Peng Sun, John Tsitsiklis 52(5), 683-696.  (2006)

Dr. Duncan Simester 2014-06-16T15:01:24.547-04:00

“Measuring and Mitigating the Costs of Stockouts,” Management Science, Eric Anderson, Gavan Fitzsimons, Duncan Simester  52(11), 1751-1763.  (2006)

Dr. Duncan Simester 2014-06-16T15:00:05.237-04:00

“Twenty-Five Years of Eclectic Growth in Marketing Science,” Marketing Science (invited commentary), Hauser, John R., 25, 6, 557-558. Download Paper.  (2006)

Dr. John R. Hauser 2014-06-30T13:34:12.873-04:00

"Research on Innovation: A Review and Agenda for Marketing Science," Marketing Science, Hauser, John R., Gerald Tellis, and Abbie Griffin, 25 (6) 687-717  (2006)

Dr. John R. Hauser 2014-02-28T11:03:45.793-05:00

"They All Look the Same to Me (Unless They’re Angry): From Out-Group Homogeneity to Out-Group Heterogeneity," Psychological Science, Ackerman, Joshua M., Jenessa R. Shapiro, Steven L. Neuberg, Douglas T. Kenrick, D. Vaughn Becker, Vladas Griskevicius, Jon K. Maner and Mark Schaller, 17, 836-840  (2006)

Dr. Joshua Ackerman 2014-01-27T17:18:23.693-05:00

Generating Premium Returns on Your IT Investments  (2006)

Dr Sinan Kayhan Aral 2013-07-13T17:14:30.527-04:00

Information, Technology and Information Worker Productivity: Task Level Evidence  (2006)

Dr Sinan Kayhan Aral 2013-07-13T19:02:13.007-04:00

Which Came First, IT or Productivity? The Virtuous Cycle of Investment and Use in Enterprise Systems  (2006)

Dr Sinan Kayhan Aral 2013-07-13T19:08:09.66-04:00

“Determinants of Asset Ownership: A Study of the Carpentry Trade,” Review of Economics and Statistics, Duncan Simester and Birger Wernerfelt, 87(1), 50- 58.  (2005)

Dr. Duncan Simester 2014-06-16T15:02:35.283-04:00

“Marketing Science – Growth and Evolution,” Marketing Science, Hauser, John R., Greg Allenby, Frederic H. Murphy, Jagmohan Raju, Richard Staelin, and Joel Steckel, 24, 1, 1-2. Download Paper.  (2005)

Dr. John R. Hauser 2014-06-30T13:35:06.537-04:00

"Choice in Interactive Environments," Steckel, Joel H., Russell S. Winer, Randolph E.Bucklin, Benedict G.C. Dellaert, Xavier Dreze, Gerald Haubl, Sandy D. Jap, John D.C. Little, Tom Meyvis, Alan L. Montgomery, and Arvind Rangaswamy, in Marketing Letters, 16, 3-4, 309-320.  (2005)

John D.C. Little 2014-03-17T15:08:01.157-04:00

"Access Direct Telemarketing Inc.," Chatterjee, Sharmila C., William Millett, and William Thompson, in Readings and Cases in Integrated Marketing Communications, eds. J. Steven Kelly and Susan K. Jones, Rancom Communications, 131-142.  (2005)

Sharmila C. Chatterjee 2014-07-10T15:20:40.887-04:00

"Are Trusted Brands Important," Chatterjee, Sharmila C. and Arjun Chaudhuri, Marketing Management Journal, Spring, 1-16.  (2005)

Sharmila C. Chatterjee 2014-07-10T14:54:03.083-04:00

"ShopLink.Com Incorporated," Chatterjee, Sharmila C. and Susan K. Jones, in Readings and Cases in Integrated Marketing Communications, eds. J. Steven Kelly and Susan K. Jones, Rancom Communications, 347-361.  (2005)

Sharmila C. Chatterjee 2014-07-10T15:29:21.437-04:00

"The Impact of Utility Balance and Endogeneity in Conjoint Analysis," Marketing Science, Hauser, John R. and Olivier Toubia, 24 (3) 498-507  (2005)

Dr. John R. Hauser 2014-02-28T11:05:53.27-05:00

"YesMail," Chatterjee, Sharmila C. and Nina Diamond, in Readings and Cases in Integrated Marketing Communications, eds. J. Steven Kelly and Susan K. Jones, Rancom Communications, 401-419.  (2005)

Sharmila C. Chatterjee 2014-07-10T15:34:00.897-04:00

“Determinants of Asset Ownership: A Study of the Carpentry Trade”, Review of Economics and Statistics, Duncan I. Simester, 87 (1) 50-58  (2005)

Dr. Birger Wernerfelt 2014-01-14T12:22:14.323-05:00

“Product Development Resources and the Scope of the Firm”, Journal of Marketing, 69 (2) 15-23  (2005)

Dr. Birger Wernerfelt 2014-01-14T13:34:59.817-05:00

Don’t Just Relate – Advocate: A Blueprint for Profits in an Age of Customer Power, Englewood Cliffs, N.J. Prentice Hall.  (2005)

Dr. Glen Urban 2014-07-10T16:24:38.31-04:00

“Finally, Market Research You Can Use,” Harvard Business Review, Duncan Simester, 82(2), 20-21.  (2004)

Dr. Duncan Simester 2014-06-24T14:39:30.563-04:00

“Long Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies,” Marketing Science, Eric Anderson, Duncan Simester, 23(1), 4-20. Finalist for the 2011 and 2014 ISMS Long-Term Impact Award Finalist for the 2005 Little Best Paper Award.   (2004)

Dr. Duncan Simester 2014-06-24T14:37:53.227-04:00

“Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis,” Journal of Marketing Research, Olivier Toubia, John Hauser and Duncan Simester, XLI(1), 116-131. Finalist for the for the Journal of Marketing Research Paul E. Green Award.  (2004)

Dr. Duncan Simester 2014-06-23T10:47:59.363-04:00

"'Listening-In’ to Find and Explore New Combinations of Customer Needs," Journal of Marketing, Glen L. Urban and John R. Hauser, 68, 72-87  (2004)

Dr. John R. Hauser 2014-02-28T11:07:07.74-05:00

"A Bayesian truth serum for subjective data," Prelec, Drazen, in Science, 306, 462-466.  (2004)

Dr. Drazen Prelec 2014-07-17T17:48:52.34-04:00

"Managers and Models: The Concept of a Decision Calculus," Management Science, Little, John D.C.,50, 1841-1853  (2004)

John D.C. Little 2014-03-17T15:20:30.567-04:00

"Polyhedral Methods for Adaptive Choice-based Conjoint Analysis," Journal of Marketing Research, Toubia, Olivier, John R. Hauser, and Duncan Simester, 41 (1) 116-131  (2004)

Dr. John R. Hauser 2014-02-28T11:09:41.123-05:00

“Governance of Adjustments”, Journal of Business, 77 (2) S3-S24   (2004)

Dr. Birger Wernerfelt 2014-01-14T12:29:15.087-05:00

“Organizational Languages”, Journal of Economics and Management Strategy, 13 (3) 461-472   (2004)

Dr. Birger Wernerfelt 2014-01-14T12:26:17.8-05:00

“Robust Incentive Contracts”, Journal of Institutional and Theoretical Economics, 160 (4) 545-554  (2004)

Dr. Birger Wernerfelt 2014-01-14T12:24:04.29-05:00

Digital Marketing Strategy, Englewood Cliffs, N.J.: Prentice Hall.  (2004)

Dr. Glen Urban 2014-07-10T16:34:30.05-04:00

“Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments,” Quantitative Marketing and Economics, Eric Anderson, Duncan Simester 1(1), 93-110  (2003)

Dr. Duncan Simester 2014-06-23T10:17:15.74-04:00

“Fast Polyhedral Adaptive Conjoint Estimation, Marketing Science, Olivier Toubia, Duncan Simester, John Hauser, Ely Dahan 22(3), 273-303. Winner of 2004 Little Best Paper Award. Winner of the 2005 Frank M. Bass Award. Finalist for the 2013 ISMS Long-Term Impact Award. Finalist for the 2012 ISMS Long-Term Impact Award. Finalist for the 2011 ISMS Long-Term Impact Award  (2003)

Dr. Duncan Simester 2014-06-23T10:28:38.837-04:00

“Mind Your Pricing Cues,” Harvard Business Review, Eric Anderson, Duncan Simester 81(9), September, 96-103.  (2003)

Dr. Duncan Simester 2014-06-19T11:05:46.06-04:00

“Oughts from Is's" Grounded Ethics: The Empirical Bases of Normative Judgments” Behavior and Philosophy, Behavior and Philosophy, Ackerman, Joshua M., Daniel W. Barrett, Peter R. Killeen, Jon K. Maner, Richard Rennaker, Matthew T. Sitomer and Jill Sundie, 31, 195-201  (2003)

Dr. Joshua Ackerman 2014-05-20T15:20:58.07-04:00

“Self-signaling in a neo-Calvinist model of everyday decision making,” Bodner, R. and D. Prelec, in Psychology and Economics, Vol I. I. Brocas and J. Carrillo, eds. (Oxford: Oxford University Press)  (2003)

Dr. Drazen Prelec 2014-06-24T14:46:09.03-04:00

 “Why do Firms Tend to Become Different?”, in Constance Helfat (ed.), Handbook of Organizational Capabilities, Malden, MA and Oxford, UK: Blackwell,  Chapter 9, pp. 121-33.  (2003)

Dr. Birger Wernerfelt 2014-01-15T12:26:21.62-05:00

"A Live Baby or Your Money Back: The Marketing of in vitro Fertilization Procedures," Schmittlein, D.C. and D.G. Morrison, in Management Science, 49, 12, 1617–1635.  (2003)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Evolutionary Social Psychology: Adaptive Predispositions and Human Culture,” Kenrick, Douglas T., Joshua M. Ackerman and Susan Ledlow, Handbook of Social Psychology (ed. J. DeLamater)  (2003)

Dr. Joshua Ackerman 2014-01-27T17:30:28.32-05:00

"Fast Polyhedral Adaptive Conjoint Estimation," Marketing Science, Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan, 22 (3) 273-303  (2003)

Dr. John R. Hauser 2014-02-28T11:12:33.587-05:00

"Mate Choice” International Encyclopedia of Marriage & Family Relationships - 2nd edition  (2003)

Dr. Joshua Ackerman 2014-01-28T10:44:12.537-05:00

“Direct and Indirect Bargaining Costs and the Scope of the Firm,” Journal of Business, Duncan Simester, Marc Knez, 75(2), April, 283-304.  (2002)

Dr. Duncan Simester 2014-06-19T11:04:34.307-04:00

“Making Across-the-Board Incentives Work,” Harvard Business Review, Duncan Simester, Marc Knez, 80(2), 16-17.  (2002)

Dr. Duncan Simester 2014-06-19T11:03:30.677-04:00

“Marketing Makes a Difference,” Hauser, John R., in Marketing Management, 11 (1), 46-47.  (2002)

Dr. John R. Hauser 2014-06-03T14:33:41.273-04:00

"Choice and the Internet: From Clickstream to Research Stream," Marketing Letters, Bucklin, Randolph E., James M. Lattin, Asim Ansari, Sunil Gupta, David Bell, Eloise Coupey, John D.C. Little, Carl Mela, Alan Montgomery, and Joel Steckel, 13 (3) 245-258  (2002)

John D.C. Little 2014-03-17T16:32:20.037-04:00

"Marketing Science: A Strong Franchise with a Bright Future," Marketing Science, Hauser, John R., Scott Carr, Barbara Kahn, James Hess, and Richard Staelin, 21, 1, invited editorial. Download Paper.  (2002)

Dr. John R. Hauser 2014-06-30T13:36:24.153-04:00

"Philip M. Morse and the Beginnings," Operations Research,50 (1) 146-148  (2002)

John D.C. Little 2014-07-21T23:42:37.807-04:00

"The Impact of Item Order on Ratings of Cancer Risk Perception," Cancer Epidemiology Biomarkers & Prevention Taylor, Kathryn L., Rebecca A. Shelby, Marc D. Schwartz, Josh Ackerman, V. Holland LaSalle, Edward P. Gelmann and Colleen McGuire11, 654-659  (2002)

Dr. Joshua Ackerman 2014-01-28T10:46:46.043-05:00

“Why Should the Boss Own the Assets?”Journal of Economics and Management Strategy, 11 (3), 473-485  (2002)

Dr. Birger Wernerfelt 2014-01-14T12:31:46.097-05:00

Anticipating Outbreaks: A Prevention Role for Integrated Information Systems  (2002)

Dr Sinan Kayhan Aral 2013-07-13T17:26:29.363-04:00

"Product Development in the New Dispersed Environment," invited paper for the Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, 2001.

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

“Always Leave Home Without It,” Marketing Letters, ​Drazen Prelec, Duncan Simester, 12(1), 5-12.   (2001)

Dr. Duncan Simester 2014-06-18T14:03:44.56-04:00

“Are Sale Signs Less Effective When More Products Have Them?” Marketing Science, Eric Anderson, Duncan Simester, 20(2), 121-142.  (2001)

Dr. Duncan Simester 2014-06-19T10:59:43.723-04:00

“Firm-Wide Incentives and Mutual Monitoring at Continental Airlines,” Journal of Labor Economics, Marc Knez, Duncan Simester  19(4), October, 743-772.  (2001)

Dr. Duncan Simester 2014-06-19T11:02:11.55-04:00

“Research Note: Price Discrimination as a Signal: Why an Offer to Spread Payments May Hurt Demand,” Marketing Science, Eric Anderson, Duncan Simester, 20(3), 315-327.  (2001)

Dr. Duncan Simester 2014-06-19T11:00:58.317-04:00

"Metrics Thermostat," Journal of Product Innovation Management, 18 (3), 134-153  (2001)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"The History of the Marketing College is a Work in Progress," Marketing Science, Little, John D.C., 20 (4) 364-372  (2001)

John D.C. Little 2014-03-18T10:01:50.153-04:00

Strategies for eBusiness Success, eds. Urban, Glen L. and Erik Brynjolfsson, San Francisco, CA.: Jossey-Bass.  (2001)

Dr. Glen Urban 2014-07-10T16:36:18.04-04:00

"The Virtual Customer", working paper, Cambridge, MA: Center for Innovation in Product Development, MIT, (December). Under review at the Journal of Product Innovation Management.  (2000)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines,” Bradlow, Eric T. and David C. Schmittlein, in Marketing Science, 19, 1, 43-62.  (2000)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Global Business Services,” Bowman, D., J. U. Farley and D. C. Schmittlein, in Journal of International Business Studies, 31, 4, 667–685.  (2000)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Going Overboard on Platforms,” Hauser, John R., in AMS Voices, 8.  (2000)

Dr. John R. Hauser 2014-06-03T14:35:36.8-04:00

“Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the U.S. and Spain” Journal of Marketing Research, Duncan Simester, John Hauser, Birger Wernerfelt, and Roland Rust, XXXVII(I), 102-112.  (2000)

Dr. Duncan Simester 2014-06-17T10:57:39.863-04:00

"Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain," Journal of Marketing Research, Simester, Duncan I, John R. Hauser, Birger Wernerfelt, and Roland Rust, 37 (1) 102-112  (2000)

Dr. John R. Hauser 2014-02-28T12:03:16.647-05:00

“Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain”, Journal of Marketing Research, Duncan I. Simester, John R. Hauser, and Roland Rust, 37 (1) 102-112  (2000)

Dr. Birger Wernerfelt 2014-01-14T13:38:11.577-05:00

"Agents to the Rescue?," Marketing Letters, West, Patricia M., Dan Ariely, Steve Bellman, Eric Bradlow, Joel Huber, Eric Johnson, Barbara Kahn, John Little, and David Schkade, 10 (3) 285-300   (1999)

John D.C. Little 2014-03-18T10:02:38.143-04:00

“The Distribution of Survey Contact and Participation in America: Constructing a Survey-Based Estimate,” Journal of Marketing Research, 36 (May 1999) 286-294.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Bounded Rationality Modeling”, Marketing Letters, Bertrand Munier, Reinhard Selten, 10 (3) 233-248  (1999)

Dr. Birger Wernerfelt 2014-01-14T13:40:54.26-05:00

“It Takes A Hot Goalie To Raise the Stanley Cup: The Role of Team Ability, Home Ice, and the Hot Hand in the Stanley Cup Finals,” Chance, 11(1) 3-7.  (1998)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Punishment Without Conviction in Two Jurisdictions,” Cambridge Law Journal, Andrew Simester and Duncan Simester, 14-17.   (1998)

Dr. Duncan Simester 2014-06-17T10:19:10.383-04:00

“Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models,” Management Science, 44(5) 610-628.  (1998)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“The Red and the Black: Mental accounting of savings and debt,” with G. Loewenstein, in Marketing Science, 17, 4-28.  (1998)

Dr. Drazen Prelec 2014-06-24T14:47:32.817-04:00

“The Role Of Sale Signs” Marketing Science, Eric Anderson Duncan Simester, 17(2), 139-155.  (1998)

Dr. Duncan Simester 2014-06-17T10:21:10.817-04:00

"From Decision Support to Decision Automation: A 2020 Vision," Marketing Letters, Bucklin, Randolph E., Donald R. Lehmann, and John D.C Little, 9 (3) 235-246  (1998)

John D.C. Little 2014-03-18T10:06:07.23-04:00

"Integrated Measures of Sales, Merchandising, and Distribution," International Journal of Research in Marketing, Little, John D.C., 15 (5) 473-485  (1998)

John D.C. Little 2014-03-18T10:03:48.01-04:00

"Metrics: You Are What You Measure!," European Management Journal, Hauser, John R. and Gerry Katz, 16 (5) 516-52  (1998)

Dr. John R. Hauser 2014-02-28T12:05:56.347-05:00

"Research, Development, and Engineering Metrics," Management Science, Hauser, John R., 44 (12) 1670-1689  (1998)

Dr. John R. Hauser 2014-02-28T12:04:25.167-05:00

"When and What to Buy: A Nested Logit Model of Coffee Purchase," Journal of Forecasting, Guadagni, Peter M. and John D.C. Little, 17, 303-326  (1998)

John D.C. Little 2014-03-18T10:04:52.133-04:00

“No Problem! How Confident? Comforting Findings from JCR Pretests, Manipulation Checks, and Problem-Incidence Levels,” 1998.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Side Payments in Marketing” Marketing Science, John Hauser, Duncan Simester, Birger Wernerfelt 16(3), 246-255. Finalist for the 1997 Little Best Paper Award.

Dr. Duncan Simester 2014-06-17T10:17:58.713-04:00

“The Problem with Pinball,” Hauser, John R., in AMS Voices, 4.  (1997)

Dr. John R. Hauser 2014-06-03T14:38:06.157-04:00

 "Overcoming Sales Force Reluctance on Leads," The Marketing Report, March 10, p.1.   (1997)

Sharmila C. Chatterjee 2014-07-10T15:37:18.887-04:00

 “Sidepayments in Marketing”, Marketing Science, John R. Hauser and Duncan I. Simester, 16 (3) 246-255  (1997)

Dr. Birger Wernerfelt 2014-01-14T13:54:52.46-05:00

"Can Advertising Copy Make FSI Coupons More Effective?," Journal of Marketing Research, Leclerc, France and John D.C. Little, 34 (4) 473-484  (1997)

John D.C. Little 2014-03-18T10:10:08.21-04:00

"Metrics to Evaluate R,D&E," Research Technology Management, Hauser, John R. and Florian Zettelmeyer, 40 (4) 32-38  (1997 )

Dr. John R. Hauser 2014-02-28T12:09:34.623-05:00

"Side Payments in Marketing," Marketing Science, Hauser, John R., Duncan I. Simester, and Birger Wernerfelt, 16 (3) 246-255  (1997)

Dr. John R. Hauser 2014-02-28T12:07:06.84-05:00

"Validation and Lessons from the Field: Applications of Information Acceleration," Journal of Marketing Research, Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann and Roberta A. Chicos, 34 (1) 143-153  (1997)

Dr. John R. Hauser 2014-02-28T12:08:50.433-05:00

“Customers as Strategic Assets,” The Financial Times, December 1995. Reprinted in The Financial Post (Toronto), November 30, 1996. Reprinted as “Le client, un actif stratègique,” in Les Echos: Le Quotidien de la Economie, March 1997. (France)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Keep Your Customer and You’ll Be Satisfied,” Australia Business Review Weekly, May 1997.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Why Customers Belong in Your List of Assets,” Australia Business Review Weekly, May 19, 1997.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“On the Nature and Scope of the Firm: An Adjustment-Cost Theory”, Journal of Business, 70 (4) 489-514  (1997)

Dr. Birger Wernerfelt 2014-01-14T12:49:33.827-05:00

“The Role of Inference in Context Effects: Inferring What You Want from What is Available”, Journal of Consumer Research, Drazen Prelec and Florian Zettelmeyer, 23 (1) 118-125  (1997)

Dr. Birger Wernerfelt 2014-01-14T14:00:07.31-05:00

Integrated Measures of Sales, Merchandizing, and Distribution  (1997)

John D.C. Little 2011-05-21T06:33:01.08-04:00

Research Note: Optimal Promotion Strategies: A Demand-Sided Characterization, Management Science, Duncan Simester, 43 (2), 251-256.  (1997)

Dr. Duncan Simester 2014-06-17T10:16:19.087-04:00

"Assessing How Many Customers Have Really Been Won or Lost in Industrial Markets," 1996.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Internal Customers and Internal Suppliers,” Journal of Marketing Research, John Hauser, Duncan Simester and Birger Wernerfelt,  XXXIII(III), 268-280.  (1996)

Dr. Duncan Simester 2014-06-17T10:08:37.263-04:00

“Oh Pressed Hair!: The Politicization of Black Hair Texture as Reflected in Print Advertisements, 1940-1995,” Harvard University Undergraduate Honors Thesis, Harvard University Archives  (1996)

Dr. Renee Richardson Gosline 2014-07-22T13:50:41.393-04:00

“The Effect of Variety Seeking Behavior on Optimal Product Positioning,” Applied Stochastic Models and Data Analysis, 12(1), 27-44.  (1996)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

 “Efficient Marketing Communication: Helping the Customer Learn”, Journal of Marketing Research, 33 (2) 239-246   (1996)

Dr. Birger Wernerfelt 2014-01-14T14:09:05.187-05:00

"A Theory of Forward Buying, Merchandising, and Trade Deals," Marketing Science, Lal, Rajiv, John D.C. Little, and J. Miguel Villas-Boas, 15 (1) 21-37  (1996)

John D.C. Little 2014-03-18T10:27:34.573-04:00

"Bottleneck in the Successful Implementation of Direct marketing: Paradoxical Behavior of Salespeople?," Chatterjee, Sharmila C., Working Paper 15-1996, Institute for the Study of Business Markets.  (1996)

Sharmila C. Chatterjee 2014-07-10T15:41:19.313-04:00

"Integrating Mechanisms for Marketing and R&D," Journal of Product Innovation Management, Griffin, Abbie, and John R. Hauser, 13 (3) 191-215  (1996)

Dr. John R. Hauser 2014-02-28T12:10:50.837-05:00

"Internal Customers and Internal Suppliers," Journal of Marketing Research, Hauser, John R., Duncan I. Simester, and Birger Wernerfelt, 33 (3) 268-280  (1996)

Dr. John R. Hauser 2014-02-28T12:14:18.99-05:00

"Management Generated Leads: Panacea for Enhancing Salesforce Productivity?," Chatterjee, Sharmila C., Working Paper 22-1996, Institute for the Study of Business Markets.  (1996)

Sharmila C. Chatterjee 2014-07-10T15:39:22.477-04:00

"Premarket Forecasting of Really-New Products," Journal of Marketing, Urban, Glen L., Bruce Weinberg and John R. Hauser, 60 (1) 47-60  (1996)

Dr. John R. Hauser 2014-02-28T12:15:18.917-05:00

"You Are What You Measure," Hauser, John R., in AMS Voices, 1.  (1996)

Dr. John R. Hauser 2014-06-03T14:39:13.68-04:00

“Internal Customers and Internal Suppliers”, Journal of Marketing Research, John R. Hauser and Duncan I. Simester, 33 (3) 268-280  (1996)

Dr. Birger Wernerfelt 2014-01-14T14:06:19.773-05:00

 “Resource-Based Strategy in a Stochastic Model”, in Cynthia A. Montgomery (ed.), Resource-Based and Evolutionary Theories of the Firm, Norwell, MA, and Dordrecht: Kluwer Academic, pp. 133-146.  (1995)

Dr. Birger Wernerfelt 2014-01-15T12:32:25.967-05:00

"Concentrated vs. Balanced Sourcing: An Examination of Retailer Purchasing Decisions in Closed Markets," Chatterjee, Sharmila C., Saara Hyvonen, and Erin Anderson, Journal of Retailing, v71, n1, 23-46.  (1995)

Sharmila C. Chatterjee 2014-07-10T15:43:33.277-04:00

"Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities and Combinations of Criteria," Management Science, Roland Rust, Duncan Simester, Roderick Brodie, V. Nilikant, 41(2), 322-333.  (1995)

Dr. Duncan Simester 2014-06-17T10:06:51.263-04:00

"Models for Marketing Managers," in D. Sudharshan and K. Monroe, eds., Proceedings of the 13th Paul D. Converse Symposium, American Marketing Association, Chicago.  (1995)

John D.C. Little 2014-07-21T23:11:21.687-04:00

"Signaling Price Image Using Advertised Prices," Marketing Science, Duncan Simester, 14(2), 166-188. Finalist for the 1995 Little Best Paper Award.

Dr. Duncan Simester 2014-06-17T10:07:55.077-04:00

“A Rational Reconstruction of the Compromise Effect”Journal of Consumer Research, 21 (4) 627-633  (1995)

Dr. Birger Wernerfelt 2014-01-14T14:30:13.647-05:00

“The Resource-based View of the Firm: Ten Years After”, Strategic Management Journal, 16 (3) 171-175  (1995)

Dr. Birger Wernerfelt 2014-01-16T12:13:32.4-05:00

“On Model Building,” pp. 167-182 in William A. Wallace, ed., Ethics in Modeling, Pergamon, Elsevier Science Ltd., Oxford, U.K.  (1994)

John D.C. Little 2014-07-21T23:45:15.933-04:00

"An Empirical Analysis of Latitude of Price Acceptance in Consumer Packaged Goods," Kalyanaram, Gurumurthy and John D.C. Little. Journal of Consumer Research, 21 408-418  (1994)

John D.C. Little 2014-07-21T23:14:20.513-04:00

"Customer Base Analysis: An Industrial Purchase Process Application," Marketing Science, 13, 41-67. Recipient, John D. C. Little Award for Best Paper in an INFORMS journal.  (1994)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Customer Satisfaction Incentives," Marketing Science, John Hauser, Duncan Simester and Birger Wernerfel, 13(4), 327-350. Finalist for the 1994 Little Best Paper Award

Dr. Duncan Simester 2014-06-17T10:05:36.497-04:00

"Customer Satisfaction Incentives," Marketing Science, Hauser, John R., Duncan I. Simester, and Birger Wernerfelt, 13 (4) 327-350  (1994)

Dr. John R. Hauser 2014-02-28T12:21:03.457-05:00

"Information Technology in Marketing," in Thomas J. Allen and Michael S. Scott Morton, eds., Information Technology and the Corporation of the 1990s: Research Studies, Oxford University Press, New York.  (1994)

John D.C. Little 2014-07-21T23:12:56.673-04:00

"Modeling Market Response in Large Customer Panels," in Blattberg, Glazer and Little, eds., The  Marketing Information Revolution, Harvard Business School Press  (1994)

John D.C. Little 2014-07-21T23:15:25.087-04:00

"Salesperson Reaction to Management Lead Generation Programs: The Paradox Investigated," Chatterjee, Sharmila C., Dissertation, The Wharton School, University of Pennsylvania.  (1994)

Sharmila C. Chatterjee 2014-07-10T15:46:15.37-04:00

"The Effect of Advertising on Brand and Industry Demand for Tobacco," New Zealand Journal of Business, Duncan Simester, Roderick Brodie 16(1), 21-37.  (1994)

Dr. Duncan Simester 2014-06-17T10:02:32.197-04:00

"Understanding Price Effects for New Nondurables: How Price Responsiveness Varies Across Depth-of-Repeat Classes and Types of Consumer," European Journal of Operational Research, 76, 359-374.  (1994)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“An Efficiency Criterion for Marketing Design”, ​Journal of Marketing Research, 31 (4) 462-470  (1994)

Dr. Birger Wernerfelt 2014-01-14T14:36:18.263-05:00

“Customer Satisfaction Based Incentive Systems”Marketing Science, John R. Hauser and Duncan I. Simester, 13 (4) 327-350   (1994)

Dr. Birger Wernerfelt 2014-01-14T14:32:43.397-05:00

“On the Function of Sales Assistance”Marketing Science, 13 (1) 68-82  (1994)

Dr. Birger Wernerfelt 2014-01-14T14:57:33.277-05:00

“Selling Formats for Search Goods”Marketing Science, 13 (3) 298-309  (1994)

Dr. Birger Wernerfelt 2014-01-14T14:55:34.87-05:00

The Marketing Information Revolution. Boston, MA: Harvard Business School Press, 1994.

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Truth in Concentration in the Land of (80/20) Laws," Marketing Science, 12, (1993) 167-183. Finalist, Best Paper Award, Marketing Science Institute, 1994.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models," Marketing Science, 12, 395-414.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Does Measuring Intent Change Behavior?" Journal of Consumer Research, 20, 46-61.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing," Journal of Marketing Research, 30, 478-493.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Forecasting Criminal Sentencing Decisions," International Journal of Forecasting, Duncan Simester, Roderick Brodie, 9(1), 49-60.  (1993)

Dr. Duncan Simester 2014-06-17T10:04:05.29-04:00

"How Consumers Allocate their Time When Searching for Information," Journal of Marketing Research, Hauser, John R., Glen L. Urban, and Bruce Weinberg, 30 (4) 452-466  (1993)

Dr. John R. Hauser 2014-02-28T12:22:31.6-05:00

"How Puritan Bennett Used the House of Quality," Sloan Management Review, Hauser, John R., 34 (3) 61-70  (1993)

Dr. John R. Hauser 2014-02-28T12:23:49.857-05:00

"The Voice of the Customer," Marketing Science, Griffin, Abbie and John R. Hauser , 12 (1) 1-27  (1993)

Dr. John R. Hauser 2014-02-28T12:24:34.017-05:00

Design and Marketing of New Products, Urban, Glen L. and John Hauser, Englewood Cliffs, N.J., Prentice Hall, Second Edition 1993

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Design and Marketing of New Products, Urban, Glen L. and John Hauser, Englewood Cliffs, N.J., Prentice Hall, Second Edition 1993

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

Management Research on Outtages and Maintenance  (1993)

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Attribute Interdependencies in Product Performance Claims: Truth and Consequences,” in Proceedings, NAD Workshop IV, Product Performance Tests, (June 1992), 99-108.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?" Journal of Marketing Research, 29 (1992), 391-405. Abstracted in the Journal of Product Innovation Management, 10 (1993), 359. Winner, best paper award, 1994: American Marketing Association, Advanced Research Techniques Forum.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"How Does A Product Market's Typical Price-Promotion Pattern Affect the Timing of Households' Purchases: An Empirical Study Using UPC Scanner Data," Journal of Retailing, 68, 316-338.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Patterns of Communication Among Marketing, Engineering, and Manufacturing -- A Comparison between Two New Product Teams," Management Science, Griffin, Abbie and John R. Hauser, 38 (3) 360-373  (1992)

Dr. John R. Hauser 2014-02-28T12:28:16.773-05:00

"Some Characterizations of Stockpiling Behavior Under Uncertainty," Marketing Letters, 3, 5-16.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Relationship Between Purchases Made on Promotion and Shopping Trip Behavior," Journal of Retailing, 68, 294-315.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Risk Reduction and Umbrella Branding”, Journal of Business, ​Birger Wenerfelt, Cynthia A. Montgomery, 65 (1) 31-50  (1992)

Dr. Birger Wernerfelt 2014-01-14T15:00:08.52-05:00

"Inferring Causality in Consumer Perception Studies in Litigation Contexts," in Proceedings, NAD Workshop III, Advances in Claim Substantiation (April 1991), 161-170.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Combining Forecasts: Operational Adjustments to Theoretically Optimal Rules," Management Science, 36, 1044-1056.  (1991)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"How Many Forecasters Do You Really Have? Mahalanobis Provides the Intuition for the Surprising Clemen and Winkler Result," Operations Research, 39, 519-523.  (1991)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Models of Purchase Timing and Models of Brand Choice: Outlook and Issues," International Journal of Research in Marketing, 8,163-168.  (1991)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Salesperson Reaction to Manufacturer Lead Generation Programs: The Paradox Investigated," Chatterjee, Sharmila C., in Proceedings of the 21st Annual Albert Haring Symposium, Indiana University.  (1991)

Sharmila C. Chatterjee 2014-07-10T15:47:56.167-04:00

"Sentencing: Rime and Reason," New Zealand Law Review, Andrew Simester, Duncan Simester Part I, 93-102.  (1991)

Dr. Duncan Simester 2014-06-17T10:01:12.763-04:00

“Brand Loyalty and Market Equilibrium”, Marketing Science, 10 (3) 229-245  (1991)

Dr. Birger Wernerfelt 2014-01-15T11:26:35.853-05:00

“Sources of Superior Performance: Market Share vs. Industry Effects in the U.S. Brewing Industry”Management Science, Birger Wernerfelt, Cynthia A. Montgomery, 37 (8) 954-959  (1991)

Dr. Birger Wernerfelt 2014-01-15T11:22:48.09-05:00

“Strategy and the Research Process: Reply”, Strategic Management Journal, Cynthia A. Montgomery and Srinivasan Balakrishnan, 12 (1) 83-84  (1991)

Dr. Birger Wernerfelt 2014-01-16T12:16:38.31-05:00

"An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research, Hauser, John R. and Birger Wernerfelt, 16, 393-408  (1990)

Dr. John R. Hauser 2014-02-28T12:30:58.72-05:00

"Analyzing Sexual Offence Sentences: An Empirical Approach," Australian and New Zealand Journal of Criminology, Andrew Simester, Duncan Simester, 23, 269-283.  (1990)

Dr. Duncan Simester 2014-06-17T09:57:08.28-04:00

"Prelaunch Forecasting of New Automobiles: Models and Implementation," Management Science, Urban, Glen. L., John. R. Hauser, and John. H. Roberts, 36 (4) 401-421  (1990)

Dr. John R. Hauser 2014-02-28T12:29:54.017-05:00

“Advertising Content When Brand Choice is a Signal”, Journal of Business, 63 (1) 91-98  (1990)

Dr. Birger Wernerfelt 2014-01-15T11:31:35.57-05:00

“An Evaluation Cost Model of Consideration Sets”, Journal of Consumer Research, Birger Wernerfelt, John R. Hauser, 16 (4) 393-408  (1990)

Dr. Birger Wernerfelt 2014-01-15T11:29:26.4-05:00

“Why Do Firms Reduce Business Risk?”, Academy of Management Journal, Raphael H. Amit, 33 (3) 520-533  (1990)

Dr. Birger Wernerfelt 2014-01-16T12:18:37.297-05:00

"A Method for Analyzing Left-Filtered Marketing Durations with an Application to Panel Dropout," May 1989.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Combining Multiple Estimates: An Application to Damage Assessment Litigation," May 1989.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Shopping Trip Behavior: An Empirical Investigation," Marketing Letters, 1, 55-70.  (1989)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Surprising Inferences from Unsurprising Observations: Do Conditional Expectations Really Regress to the Mean?" The American Statistician, 43, 176-183.  (1989)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Competitive Implications of Relevant-Set/Response Analysis," Journal of Marketing Research, Hauser, John R. and Birger Wernerfelt, 26 (4) 391-405  (1989)

Dr. John R. Hauser 2014-02-28T12:35:31.903-05:00

“Determinants of Firm Performance: The Relative Importance of Economic and Organizational Factors”, Strategic Management Journal, Gary S. Hansen, 10 (5) 399-411   (1989)

Dr. Birger Wernerfelt 2014-01-16T12:25:13.853-05:00

“From Critical Resources to Corporate Strategy”Journal of General Management, 14 (3) 4-12  (1989)

Dr. Birger Wernerfelt 2014-01-16T12:22:03.503-05:00

“Credible Delegation by Oligopolists: An Example from Distribution Channel Management”, Management Science, Anne T. Coughlan, 35 (2) 226-239  (1989)

Dr. Birger Wernerfelt 2014-01-15T11:37:33.373-05:00

“Strategy Content and the Research Process: A Critique and Commentary”, Strategic Management Journal, Cynthia A. Montgomery and Srinivasan Balakrishnan, 10 (2) 189-197  (1989)

Dr. Birger Wernerfelt 2014-01-16T12:28:07.563-05:00

“Tacit Collusion in Differentiated Cournot Games”, Economics Letters, 29 (4) 303-306  (1989)

Dr. Birger Wernerfelt 2014-01-14T12:53:26.493-05:00

“The Competitive Implications of Relevant-Set/Response Analysis”, Journal of Marketing Research, John R. Hauser, 26 (4) 391-405  (1989)

Dr. Birger Wernerfelt 2014-01-15T11:33:40.617-05:00

ENTERPRISE: An Integrating Management Exercise,Scientific Press, 1989

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"Definitions of Marketing Models" in P. Bennett (ed.) Dictionary of Marketing Terms, Chicago, IL.: American Marketing Association, 1988.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

 “A Model for Customer Complaint Management”, Marketing Science, Claes Fornell, 7 (3) 287-298  (1988)

Dr. Birger Wernerfelt 2014-01-15T11:42:02.793-05:00

 “Reputation, Monitoring and Effort”, Information Economics and Policy, 3 (3) 207-218.  (1988)

Dr. Birger Wernerfelt 2014-01-14T12:55:00.253-05:00

"Competitive Price and Positioning Strategies," Marketing Science, Hauser, John R., 7 (1) 76-91  (1988)

Dr. John R. Hauser 2014-02-28T12:39:18.62-05:00

"Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?" (with Comments and Reply) Journal of Business and Economic Statistics, 6, 145-166.  (1988)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Implicit Coalitions in a Generalized Prisoner's Dilemma," Journal of Conflict Resolution, Fader, Peter and John R. Hauser, 32 (3) 553-582  (1988)

Dr. John R. Hauser 2014-02-28T12:38:28.403-05:00

"The Constitution Act," Auckland University Law Review, 6(1), 98-102.  (1988)

Dr. Duncan Simester 2014-06-17T09:55:38.553-04:00

"The House of Quality," Harvard Business Review  (1988)

Dr. John R. Hauser 2014-02-28T12:37:21.297-05:00

“Existence and Uniqueness of Price Equilibrium in ‘Defender”’, Marketing Science, Birger Wernerfelt, John R. Hauser, 7 (1) 92-93   (1988)

Dr. Birger Wernerfelt 2014-01-15T11:45:24.363-05:00

“General Equilibrium with Real Time Search in Labor and Product Markets”Journal of Political Economy, 96 (3), 821-31  (1988)

Dr. Birger Wernerfelt 2014-01-14T13:03:22.497-05:00

“On the Existence of a Nash Equilibrium Point in N-Person Nonzero Sum Stochastic Jump Differential Games”, Optimal Control Applications and Methods, 9 (4) 449-456  (1988)

Dr. Birger Wernerfelt 2014-01-15T12:13:52.19-05:00

“Umbrella Branding as a Signal of New Product Quality: An Example of Signaling by Posting a Bond”, RAND Journal of Economics, 19 (3) 458-466.  (1988)

Dr. Birger Wernerfelt 2014-01-14T12:59:37.523-05:00

"Methods for Choosing Among Statistical Models: The Relation Between Akaike's Information Criterion and the Likelihood Ratio Test," June 1987.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Complexity of the Conjoint Measurement Task Affects the Number of Attributes Used to Form Preferences: i.e., It Matters How You Measure," June 1987.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Effect of Variety Seeking Behavior on Optimal Product Positioning," May 1987.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Counting Your Customers: Who Are They and What Will They Do Next?" Management Science, 33, 1-24.  (1987)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Competitive Price and Quality Under Asymmetric Information”, Marketing Science, Birger Wernerfelt, Gerard J. Tellis, 6 (3) 240-253  (1987)

Dr. Birger Wernerfelt 2014-01-15T11:51:21.753-05:00

“Competitive Strategy Under Uncertainty”Strategic Management Journal, Birger Wernerfelt, Aneel Karnani, 8 (2) 187-194  (1987)

Dr. Birger Wernerfelt 2014-01-16T12:39:07.35-05:00

“Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis”, Journal of Marketing Research, Birger Wernerfelt, Claes Fornell, 24 (4) 337-346  (1987)

Dr. Birger Wernerfelt 2014-01-15T11:48:44.347-05:00

“Uniqueness of Nash Equilibrium for Linear-Convex Stochastic Differential Games”, Journal of Optimization Theory and Applications, 53 (1) 133-138  (1987)

Dr. Birger Wernerfelt 2014-01-15T12:16:13.76-05:00

"Which Preference Distributions Lead to Luce's Choice Axiom?" February 1986.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Value Priority Hypotheses for Consumer Budget Plans," Journal of Consumer Research, Hauser, John R. and Glen L. Urban, 12 (4) 446-462  (1986)

Dr. John R. Hauser 2014-02-28T14:01:14.61-05:00

“A Special Case of Dynamic Pricing Policy”, Management Science, 32 (12) 1562-1566  (1986)

Dr. Birger Wernerfelt 2014-01-15T11:55:14.637-05:00

“Product Line Rivalry: Note”American Economic Review, 76 (4) 842-844   (1986)

Dr. Birger Wernerfelt 2014-01-14T13:05:27.05-05:00

“Semifuzzy Games”, International Journal for Fuzzy Sets and Systems, 19 (1) 21-28  (1986)

Dr. Birger Wernerfelt 2014-01-15T12:17:53.027-05:00

“Technical Change, Competition and Vertical Integration”, Strategic Management Journal, S. Balakrishnan, 7 (4) 347-359  (1986)

Dr. Birger Wernerfelt 2014-01-16T12:31:57.67-05:00

“The Relation Between Market Share and Profitability”Journal of Business Strategy, 6(4) 67-74  (1986)

Dr. Birger Wernerfelt 2014-01-16T12:33:47.35-05:00

Essentials of New Product Management, Prentice Hall, 1986

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Essentials of New Product Management, Prentice Hall, 1986

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

Applying Marketing Management: Four Simulations, Scientific Press, 1986.

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"A Bayesian Cross-Validated Likelihood Method for Comparing Alternate Specifications of Quantitative Models," Marketing Science, 4, 20-40.  (1985)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"A Measurement Error Approach for Modeling Consumer Risk Preference," Management Science, Eliashberg, Jehoshua and John R. Hauser, 31 (1) 1-25  (1985)

Dr. John R. Hauser 2014-02-28T14:02:14.853-05:00

"Is the Customer Still Active?" The American Statistician, 39, 291-295.  (1985)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Multiple Point Competition," Strategic Management Journal,  Aneel Karnani, Birger Wernerfelt, 6 (1) 87-96  (1985)

Dr. Birger Wernerfelt 2014-01-16T12:41:58.73-05:00

"Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases," Marketing Science, 4, 255-266.  (1985)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Brand Loyalty and User Skills”, Journal of Economic Behavior and Organization, 6 (4) 381-385   (1985)

Dr. Birger Wernerfelt 2014-01-14T13:11:48.45-05:00

“Consumption Experience and Sales Promotion Expenditure”, Management Science, Birger Wernerfelt, Claes Fornell, William T. Robinson, 31 (9) 1089-1105  (1985)

Dr. Birger Wernerfelt 2014-01-15T12:02:35.277-05:00

“The Capital Asset Pricing Model and Strategic Planning”, Management Science, 31 (4) 510  (1985)

Dr. Birger Wernerfelt 2014-01-16T12:34:58.97-05:00

“The Dynamics of Prices and Market Shares Over the Product Life Cycle”, Management Science, 31 (8) 928-939  (1985)

Dr. Birger Wernerfelt 2014-01-15T12:06:59.297-05:00

“To Brand or Not to Brand? A Theoretical and Empirical Question”, Journal of Business, David E.M. Sappington, 58 (3) 279-293  (1985)

Dr. Birger Wernerfelt 2014-01-15T12:10:15.757-05:00

"Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications," May 1984. A modified and extended version, with additional analyses, was published as article #14.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Issues in Measuring Concentration Among Firms, Suppliers and Customers," August 1984. Part of this paper is incorporated in a working paper with Lee Cooper and Donald G. Morrison, "Truth in Concentration in the Land of (80/20) Laws."

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Theory and Empirical Fit: A Bayesian Approach to Comparing Structural Equation Models," in Proceedings of the American Marketing Association's 1984 Winter Marketing Educators' Conference.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

 “Consumers with Differing Reaction Speeds, Scale Advantages and Industry Structure”European Economic Review, 24 (2), 257-70  (1984)

Dr. Birger Wernerfelt 2014-01-14T13:27:50.507-05:00

"Application of the `DEFENDER' Consumer Model," Marketing Science, Hauser, John R., and Steven P. Gaskin, 3 (4) 327-351  (1984)

Dr. John R. Hauser 2014-02-28T14:03:24.127-05:00

"Assessing Validity and Test-Retest Reliability for 'Pick K of N' Data," Marketing Science, 3, 23-40.  (1984)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Consumer Research to Focus R&D Projects," Journal of Product Innovation Management, Hauser, John R., 1 (2) 70-84  (1984)

Dr. John R. Hauser 2014-02-28T14:51:23.733-05:00

"Integration of the Sales Force: An Empirical Examination," The Rand Journal of Economics, 15, 385-395. Reprinted in O. E. Williamson and S. E. Masten (eds.), Transaction Cost Economics, Cheltenham, UK: Edward Elgar Publishing Ltd., a volume in the series, The International Library of Critical Writings in Economics, Mark Blaug (Series ed.), 1994.  (1984)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Pricing Theory and the Role of Marketing Science," Journal of Business,57, 1, S65-S72. Download Paper.  (1984)

Dr. John R. Hauser 2014-06-30T13:39:18.84-04:00

"Testing Competitive Market Structures," Marketing Science, Urban, Glen L., P. L. Johnson and John R. Hauser, 3 (2) 83-112  (1984)

Dr. John R. Hauser 2014-02-28T14:04:28.48-05:00

“Stagflation, New Products and Speculation”, Journal of Macroeconomics, 6 (3) 295-309   (1984)

Dr. Birger Wernerfelt 2014-01-14T13:15:05.597-05:00

Decision Support Systems for Marketing Managers. New York, NY: AMA Membership Publications Division, American Management Associations, 1984.

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Testing Competitive Market Structures"  (1983)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"Testing Competitive Market Structures"  (1983)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"The Role of Within Group Variance in the Design and Analysis of Market Experiments," June 1983.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Defensive Marketing Strategy," Marketing Science, Hauser, John R., and Steven M. Shugan, 2 (4) 319-360  (1983)

Dr. John R. Hauser 2014-02-28T14:52:29.67-05:00

"Measuring Miscomprehension for Televised Communications Using True-False Questions," Journal of Consumer Research, 10, 147-156.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Modeling and Estimation Using Job Duration Data," Organizational Behavior and Human Performance, 32, 1-22.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Prediction of Future Random Events with the Condensed Negative Binomial Distribution," Journal of the American Statistical Association, 78, 449-456.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Some Sampling Properties of a Model for Income Distribution," Journal of Business and Economic Statistics, 1, 147-153.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Conditional Expectations for a Generalized NBD Model: Theory and Applications," February 1982. A modified and extended version, with additional analyses, was published as article #14.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Application Predictive Test, and Strategy Implications of a Dynamic Model of Consumer Response," Marketing Science, Hauser, John R., and Kenneth J. Wisniewski, 1 (2) 143-179  (1982)

Dr. John R. Hauser 2014-02-28T14:55:25.73-05:00

"Dynamic Analysis of Consumer Response to Marketing Strategies," Management Science, Hauser, John R., and Kenneth J. Wisniewski, 28 (5) 455-486  (1982)

Dr. John R. Hauser 2014-02-28T14:56:10.063-05:00

"Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance," Marketing Science, 1, 57-78.  (1982)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"A Stochastic Model for Evaluating Repeated Media Insertions," July 1981.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Effect of Uncertainty on Attribute Importance in Linear Compensatory Models," September 1981.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation," Journal of Marketing, Tybout, Alice M. and John R. Hauser, 45 (3) 81-101  (1981)

Dr. John R. Hauser 2014-02-28T14:57:26.973-05:00

"A Model of Careers in a Simple Hierarchy: Generalizing the Junior Professional's Decision Rule," The Bell Journal of Economics, 12, 310-320.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Consumer-Oriented Transportation Service Planning: "Consumer Analysis and Strategies"," Applications of Management Science, Hauser, John R., Frank S. Koppelman and Alice M. Tybout, 1, 91-138  (1981)

Dr. John R. Hauser 2014-02-28T15:04:59.327-05:00

"On Individual-Level Inference in Job Duration Research: A Reexamination of the Wisconsin School Superintendents Study," Administrative Science Quarterly, 25, 84-89.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Predicting Future Random Events Based on Past Performance," Management Science, 27, 1006-1023.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price," Management Science, Hauser, John R., and Patricia Simmie, 27 (2) 33-56  (1981)

Dr. John R. Hauser 2014-02-28T14:58:13.973-05:00

"The Median Residual Lifetime: A Characterization Theorem and an Application," Operations Research, 29, 392-399.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Comments on 'Econometric Models of Probabilistic Choice Among Products'," Journal of  Business, 53, 3, Part 2, , S31-S34. Download Paper.  (1980)

Dr. John R. Hauser 2014-06-30T13:40:05.813-04:00

"Intensity Measures of Consumer Preference," Operation Research, Hauser, John R., and Steven M. Shugan, 28 (2) 278-320  (1980)

Dr. John R. Hauser 2014-02-28T15:08:58.3-05:00

"Jobs, Strikes and Wars: Probability Models for Duration" Organizational Behavior and Human Performance, 25, 224-251.  (1980)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness," Journal of Marketing Research, Hauser, John R., and Frank S. Koppelman, 16 (4) 495-506  (1979)

Dr. John R. Hauser 2014-02-28T15:24:29.88-05:00

"Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior," Journal of Consumer Research, Hauser, John R., and Glen L. Urban, 5, 251-262  (1979)

Dr. John R. Hauser 2014-02-28T15:26:05.953-05:00

"Destination Choice Behavior for Non-Grocery Shopping Trips," Transportation Research Record, Koppelman, Frank S. and John R. Hauser, 673, 157-165  (1979)

Dr. John R. Hauser 2014-02-28T15:43:47.603-05:00

"A Nonstationary Markovian Binary Choice Model," May 1978.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Management Science,  Hauser, John R. 24 (13) 1331-1341  (1978)

Dr. John R. Hauser 2014-02-28T15:47:30.173-05:00

"Testing the Accuracy, Usefulness and Significance of Probabilistic Models: An Information Theoretic Approach," Operations Research, Hauser, John R. 26 (3) 406-421  (1978)

Dr. John R. Hauser 2014-02-28T15:48:14.463-05:00

"A Normative Methodology for Modeling Consumer Response to Innovation," Operations Research, Hauser, John R. and Glen L. Urban, 25 (4) 579-619  (1977)

Dr. John R. Hauser 2014-02-28T15:48:55.137-05:00

"Optimal Adaptive Control: A Multivariate Model for Marketing Applications," IEEE Transactions on Automatic Control, AC-22 (2) 187-195  (1977)

John D.C. Little 2014-07-21T23:30:50.523-04:00

A Market Share Theorem  (1974)

John D.C. Little 2011-05-21T06:33:01.08-04:00

BRANDAID II  (1973)

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Optimal Service Policy for the M/G/1 Queue with Multiple Classes of Arrivals," Kakalik, James S. and John D.C. Little. P‑4525, The RAND Corporation   (1971)

John D.C. Little 2014-07-21T23:33:36.49-04:00

Applications of Management Science in Marketing, Eds. Montgomery, David B. and Glen L. Urban, Englewood Cliffs, N.J.: Prentice Hall.  (1970)

Dr. Glen Urban 2014-07-10T16:57:39.51-04:00

Management Science in Marketing, Montgomery, David B. and Glen L. Urban, Englewood Cliffs, N.J.: Prentice Hall.  (1969)

Dr. Glen Urban 2014-07-10T17:00:49.687-04:00

"An Algorithm for the Traveling Salesman Problem," Little, John D.C., Katta G. Murty, Dura W. Sweeney, Caroline Karel. Operations Research, 11(6) 972-989. (This paper coined the term:  “branch and bound”)  (1963)

John D.C. Little 2014-07-21T23:34:33.877-04:00

"A Proof of the Queuing Formula: L=λW," Operations Research, 9 (3) 383-387. (L=λW has come to be known as Little’s Law.)  (1961)

John D.C. Little 2014-07-21T23:35:51.243-04:00

"A Generalized NBD Regression."

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Representing Multi-Item Choice: Development of a General Model, and Applications."

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Price Cues and Customer Price Knowledge,” with Eric Anderson, in Handbook of Research in Pricing, ed. Vithala Rao, Northampton MA: Edward Elgar Publishing, 150-168.

Dr. Duncan Simester 2014-05-30T15:24:48.737-04:00

“The Challenge of Managing a Supply or Distribution Channel,” with John Roberts, in Next Generation Business Handbook, ed. Subir Chowdhury, John Wiley and Sons.

Dr. Duncan Simester 2014-05-30T15:25:42.963-04:00

“Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph,” Management Science with John Hauser and Gui Liberali (Forthcoming 2014)

Dr. Glen Urban 2014-07-10T17:03:19.593-04:00

"Observational Learning: The Sound of Silence"Encyclopedia of the Sciences of Learning, Norbert M. Seel (Ed.), Springer. Book available at MIT Libraries.

Dr. Juanjuan Zhang 2014-05-19T14:20:54.873-04:00

"Evolution and Relationships," Griskevicius, Vladas, Martie G. Haselton and Joshua M. Ackerman, in Personality and Social Psuchology: Intergroup Relations and Group Processes, eds. J.A. Simpson and J Dovidio. Washington, DC: American Psychological Association. (Forthcoming).

Dr. Joshua Ackerman 2014-07-16T11:26:41.22-04:00

"MARKDEF: A Methodology for Understanding Competitive Spaces Based on Consumer Perceptions," Chatterjee, Sharmila C., and D. Sudharshan, Behaviormetrika, v21, n2, 97-119.

Sharmila C. Chatterjee 2014-07-10T15:44:41.593-04:00

"Privacy Regulation and Market Structure,” Campbell, James D., Avi Goldfarb and Catherine Tucker, in Journal of Economics & Management Strategy. (Forthcoming)

Dr. Catherine Tucker 2014-07-16T16:42:04.547-04:00

Selection Effects in Online Sharing:  Consequences for Peer Adoption

Dr Sinan Kayhan Aral 2013-09-26T14:58:43.62-04:00