Publications and Working Papers

"Learning from Experience, Simply," Marketing Science, Juanjuan Zhang, Song Lin, John Hauser forthcoming  (2015)

Dr. Juanjuan Zhang 2014-06-12T12:05:27.57-04:00

“Learning from Experience, Simply,” Lin, Song, Juanjuan Zhang, and John R. Hauser - forthcoming in Marketing Science. Download Paper. Technical Appendix.  (2015)

Dr. John R. Hauser 2014-08-08T10:54:25.277-04:00

“Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph,” Hauser, John R., Guilherme Liberali , and Glen L. Urban, forthcoming in Management Science. Technical Appendices.  (2015)

Dr. John R. Hauser 2014-08-08T11:01:35.543-04:00

"Why Do Sales People Spend So Much Time Lobbying for Low Prices?," Marketing Science, Juanjuan Zhang, Duncan Simester - forthcoming  (2015)

Dr. Juanjuan Zhang 2014-06-12T12:03:24.69-04:00

“Brand Contamination or Validation?: The Impact of Counterfeiting on Luxury Brands,” a chapter in The Luxury Economy and Intellectual Property: Critical Reflections, forthcoming  (2014)

Dr. Renee Richardson Gosline 2014-07-22T11:06:00.67-04:00

Deadlines in Product DevelopmentManagement Science, minor revision  (2014)

Dr. Juanjuan Zhang 2014-07-21T22:54:00.477-04:00

“From Stranger to Friendship: Building Consumer-Brand Relationships in Social Media,” book chapter in Brand Relationships, forthcoming  (2014)

Dr. Renee Richardson Gosline 2014-07-22T11:08:58.66-04:00

"Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio: A Working Prototype," Maria Luisa Ceprini and John D. C. Little. Working Paper  (2014)

John D.C. Little 2014-07-21T21:17:55.893-04:00

"Harnessing the Digital Lens to Measure and Manage Information Work," Aral, S., E. Brynjolfsson and M. Van Alstyne. (Under Review).  (2014)

Dr Sinan Kayhan Aral 2014-07-16T11:55:11.307-04:00

"Health Information Exchange, System Size and Information Silos," Miller, Amalia R. and Catherine Tucker, in Journal of Health Economics 33 (Jan.), 28-42  (2014)

Dr. Catherine Tucker 2014-07-16T16:35:14.53-04:00

"Identity and Opinion: A Randomized Experiment," Taylor, S., L. Muchnik and S. Aral. (Under review).  (2014)

Dr Sinan Kayhan Aral 2014-07-16T11:49:06.543-04:00

"Morphing Banner Advertisements," Urban, Glen L., Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser, in Marketing Science, 33, 1 (Jan.-Feb.), 27-46.  (2014)

Dr. John R. Hauser 2014-02-28T09:48:09.5-05:00

Morphing Banner Advertising,” Urban, Glen L., Gui Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser, in Marketing Science, 33, 1 (Jan.-Feb.), 27-46.  (2014)

Dr. Glen Urban 2014-07-10T17:06:36.927-04:00

Motor Impulsivity in Parkinson Disease: Associations with COMT and DRD2 polymorphisms,” Ziegler, D.A., Ashourian, P., Wonderlick, J.S., Sarokhan, A.K., Prelec, D., Scherzer, C.R., and S. Corkin, Scandinavian Journal of Psychology, 55(3): 278-286  (2014)

Dr. Drazen Prelec 2014-07-21T16:26:19.9-04:00

On the Role of the RBV in Marketing”, Journal of the Academy of Marketing Science, 41, forthcoming.  (2014)

Dr. Birger Wernerfelt 2014-06-12T14:39:01.81-04:00

"Reviews without a Purchase: Low Ratings, Loyal Customers and Deception,” Anderson, Eric and Duncan Simester, in Journal of Marketing Research, 51, 3 (June), 249-269.  (2014)

Dr. Duncan Simester 2014-07-16T15:02:32.007-04:00

"Search Engines and Data Retention: Implications for Privacy and Antitrust," with Lesley Chiou. Working Paper  (2014)

Dr. Catherine Tucker 2014-06-24T11:33:52.123-04:00

"Self-Reflection and Articulated Consumer Preferences," Hauser, John R., Songting Dong, and Min Ding, in Journal of Product Innovation Management, 31, 1, 17-32.  (2014)

Dr. John R. Hauser 2014-02-28T09:55:07.267-05:00

"Sociometric Badges: Towards a New Era of Management Research," Waber, B., S. Aral, D. Olguin Olguin, L. Wu, E. Brynjolfsson and S. Pentland, in MIS Quarterly. (Under Second Round Review)  (2014)

Dr Sinan Kayhan Aral 2014-07-16T11:41:12.747-04:00

Standardization and the Effectiveness of Online Advertising,” Goldfarb, Avi and Tucker, Catherine, Working Paper (May 1, 2014)

Dr. Catherine Tucker 2014-07-17T13:53:59.99-04:00

The Comparative Advantages of Firms, Markets, and Contracts: A Unified Theory”Economica81, forthcoming.  (2014)

Dr. Birger Wernerfelt 2014-06-12T12:35:54.343-04:00

"Water Cooler Networks: Performance Implications of Informal Face-to-Face Interaction Structures in Information Intensive Work," Wu, L., B. Waber, S. Aral, E. Brynjolfsson and S. Pentland, in MIS Quarterly. (Under review)  (2014)

Dr Sinan Kayhan Aral 2014-07-16T11:39:00.573-04:00

"Why Do Sales People Spend So Much Time Lobbying for Low Prices?," Simester, Duncan and Juanjuan Zhang, in Marketing Science. (Forthcoming 2014).

Dr. Duncan Simester 2014-07-16T15:00:15.207-04:00

"(De)marketing to Manage Consumer Quality Inferences," Journal of Marketing Research, Juanjuan Zhang, Jeanine Miklós-Thal, 50(1), 55-69. Media coverage: Knowledge@WhartonCarta de Noticias  (2013)

Dr. Juanjuan Zhang 2014-04-03T11:11:24.493-04:00

"Active Social Media Management: The Case of Health Care,” Miller, Amalia R. and Catherine Tucker, in Information Systems Research 24, 1 (March), pp. 52-70  (2013)

Dr. Catherine Tucker 2014-07-16T16:52:00.793-04:00

"Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs," Eric Anderson and Duncan Simester, Journal of Marketing Research, 50(4) 489-504  (2013)

Dr. Duncan Simester 2014-04-03T10:20:09.95-04:00

"Business Analytics: Radical Shift or Incremental Change" Communications of the Association for Information Systems (CACM),Gillon, K., Aral, S., Lin, C-Y., Mithas, S., Zozulia, M., 34(13): 287-296  (2013)

Dr Sinan Kayhan Aral 2014-08-01T11:33:11.353-04:00

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments,” Liberali, Guilherme, Glen L. Urban and John Hauser, International Journal of Research in Marketing, 30, 2, 101-13.  (2013)

Dr. Glen Urban 2014-07-10T17:08:44.497-04:00

Compound Invariance Implies Prospect Theory for Simple Prospects,” Bleichrodt, H., Kothyial, A., Prelec, D. and P. Wakker. Journal of Mathematical Psychology, Volume 57, Issues 3–4, June–August 2013, Pages 68–77.

Dr. Drazen Prelec 2014-07-21T16:18:14.777-04:00

Creating truthtelling incentives with the Bayesian Truth Serum,” Weaver, R. and Prelec, D. Journal of Marketing Research, June 2013, 50(3), 289-302.

Dr. Drazen Prelec 2014-07-21T16:34:15.113-04:00

"Days on Market and Home SalesRAND Journal of Economics, Juanjuan Zhang, Catherine Tucker, Ting Zhu, 44(2), 337-360  (2013)

Dr. Juanjuan Zhang 2014-04-03T11:10:34.487-04:00

"Days on Market and Home Sales,” Tucker, Catherine, Juanjuan Zhang and Ting Zhu, in RAND Journal of Economics, 44, 2 (Summer), 337-360  (2013)

Dr. Catherine Tucker 2014-07-16T17:53:18.833-04:00

"Decision analysis from a neo-Calvinist point of view," Prelec, Drazen, in Behavioural Public Policy, Adam Oliver, ed.(Cambridge: Cambridge University Press), 216-233.  (2013)

Dr. Drazen Prelec 2014-07-17T17:28:52.68-04:00

"Electronic discovery and the adoption of information technology," Catherine Tucker, Amalia Miller,  Journal of Law, Economics and Organization, (Forthcoming)  (2013)

Dr. Catherine Tucker 2013-04-17T22:34:31.81-04:00

Engineering Social Contagions:  Optimal Network Seeding in the Presence of Homophily  (2013)

Dr Sinan Kayhan Aral 2013-09-26T14:16:25.663-04:00

"Health Information and the Like -- Response." Science, Aral, S., Muchnik, L., Taylor, S.J., 13 December 342(6164): 1315-1316.  (2013)

Dr Sinan Kayhan Aral 2014-08-01T14:07:15.09-04:00

"Making Products Viral." Management Roundtable Conference. @ MIT, Aral, S.  (2013)

Dr Sinan Kayhan Aral 2014-08-07T12:54:54.14-04:00

"Managing Privacy," Catherine Tucker, Avi Goldfarb, Sloan Management Review, Spring 2013

Dr. Catherine Tucker 2013-04-17T23:09:20.487-04:00

 "Measuring and Propagating Influence in Networks." Organization Science Winter Conference, Aral, S.  (2013)

Dr Sinan Kayhan Aral 2014-08-07T13:03:52.873-04:00

"Menu Costs and Price Rigidities: Micro Evidence," Anderson, Eric, Nir Jaimovich and Duncan Simester. Working Paper  (2013)

Dr. Duncan Simester 2014-07-16T15:12:38.197-04:00

Motivation, Money, Prestige and Cheats,” Pascual-Ezama, D., Prelec, D. and D. Dunfield. Journal of Economic Behavior and OrganizationVolume 93, September 2013, Pages 367–373

Dr. Drazen Prelec 2014-07-21T16:22:00.35-04:00

"Paywalls and the Demand for News,” Chiou, Lesley and Catherine Tucker, in Information Economics and Policy, 25, 2 (June), pp. 61-69  (2013)

Dr. Catherine Tucker 2014-07-16T16:44:57.72-04:00

"Selection Effects in Online Sharing: Consequences for Peer Adoption," 14th ACM Conference on Electronic Commerce, Taylor, S., Bakshy, E., & Aral, S.  (2013)

Dr Sinan Kayhan Aral 2014-08-05T10:45:34.883-04:00

“Small Forces and Large Firms: Foundations of the RBV,” Strategic Management Journal, 34, 635-643  (2013)

Dr. Birger Wernerfelt 2014-01-15T12:20:40.977-05:00

“Social Influence Bias: A Randomized Experiment.” Muchnik, L., Aral, S., & Taylor, S. Science, 341(6146): 647-651.  (2013)

Dr Sinan Kayhan Aral 2013-09-26T14:24:07.837-04:00

Social Media and Business Transformation  (2013)

Dr Sinan Kayhan Aral 2013-07-13T17:37:38.267-04:00

"The Implications of Improved Attribution and Measurability for Antitrust and Privacy in Online Advertising Markets," George Mason Law Review, 2, 2 (Summer), 1025-1054  (2013)

Dr. Catherine Tucker 2014-07-16T17:13:52.37-04:00

"The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads," Sabnis, Gaurav, Sharmila C. Chatterjee, Rajdeep Grewal and Gary L. Lilien, Journal of Marketing, v77, n1 (Jan.), 52-67.  (2013)

Sharmila C. Chatterjee 2014-07-10T14:23:27.227-04:00

What Would Ashton Do - And Does it Matter?  (2013)

Dr Sinan Kayhan Aral 2013-09-26T15:16:22.603-04:00

"When Does Retargeting Work? Timing Information Specificity," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research (Lead Article), 50, 5 (Oct.), 561-576  (2013)

Dr. Catherine Tucker 2014-07-17T13:36:32.927-04:00

Asymmetric Pricing Policies in Chain Store Competition (with Liang Guo) Marketing Science, revise & resubmit  (2012)

Dr. Juanjuan Zhang 2014-07-21T22:52:36.1-04:00

"Consumer Deliberation and Product Line Design," Marketing Science, Juanjuan Zhang, Liang Guo, 31(6), 995-1007  (2012)

Dr. Juanjuan Zhang 2014-04-03T11:12:12.81-04:00

"Empirical Research on the Economic Effects of Privacy Regulation,” Tucker, Catherine, in Journal on Telecommunications and High Technology Law, 10, 2, 265-271  (2012)

Dr. Catherine Tucker 2014-07-16T17:24:55.557-04:00

"Heterogeneity and the Dynamics of Technology Adoption,” Ryan, Stephen P. and Catherine Tucker, in Quantitative Marketing and Economics, 10, 1, pp. 63-109  (2012)

Dr. Catherine Tucker 2014-07-16T17:00:10.557-04:00

"How Does The Use of Trademarks by Intermediaries Affect Online Search?," Chiou, Lesley and Catherine Tucker, in Marketing Science, 31 (5) 819-837  (2012)

Dr. Catherine Tucker 2013-04-17T22:33:09.807-04:00

"Identifying Influential and Susceptible Members of Social Networks," S. Aral, D. Walker, Science, 337, 337-341  (2012)

Dr Sinan Kayhan Aral 2013-07-11T14:21:23.697-04:00

"Identifying Peer Effects and Influence in Networks" Sinan Aral, American Economic Association (AEA) Annual Meeting  (2012)

Dr Sinan Kayhan Aral 2013-07-13T18:09:55.98-04:00

“Inefficient Pre-Bargaining Search,” Journal of Institutional and Theoretical Economics, 168, 2 (June), 211 - 223.  (2012)

Dr. Birger Wernerfelt 2014-05-28T11:36:25.017-04:00

"Information, Technology and Information Worker Productivity," Sinan Aral , Erik Brynjolfsson, Marshal Van Alstyne, Information Systems Research, 23 (3) 849-867  (2012)

Dr Sinan Kayhan Aral 2013-07-11T14:35:50.37-04:00

Kotler on Strategic Marketing,” Urban, Glen L., in Legends in Marketing – Phil Kotler (Volume 5), eds. Glen L. Urban, Al Silk, John Roberts and Yoram Wind, Los Angeles, CA.: Sage.  (2012)

Dr. Glen Urban 2014-07-10T17:12:59.213-04:00

Legends in Marketing – Phil Kotler (Volume 5), Co-editor with Al Silk, John Roberts and Yoram Wind, Sage, Los Angeles CA.  (2012)

Dr. Glen Urban 2014-07-10T16:22:22.727-04:00

"Manufacturers' Reliance on Channel Intermediaries: Value Drivers in the Presence of a Direct Web Channel," Chung, Chiayin, Sharmila C. Chatterjee and Sanjit Sengupta, Industrial Marketing Management, v41, n1 (Jan.), 40-53.  (2012)

Sharmila C. Chatterjee 2014-07-10T14:28:40.847-04:00

"Measuring and Propagating Influence in Social Media Networks." Pharma East, Aral, S.  (2012)

Dr Sinan Kayhan Aral 2014-08-07T14:18:31.643-04:00

Measuring the Prevalence of Questionable Research Practices with Incentives for Truth-telling,” Leslie K. John, George Loewenstein, and Drazen Prelec. Psychological Science 23(5) 524-532.  (2012)

Dr. Drazen Prelec 2014-07-21T22:30:32.29-04:00

On Brand Extension as a Signal of Product Quality”, Marketing Science, 32 (5) 771-772  (2012)

Dr. Birger Wernerfelt 2014-01-14T13:30:18.383-05:00

“On the Grouping of Tasks into Firms: Make-or-Buy with Interdependent Parts,” Novak, Sharon and Birger Wernerfelt, in Journal of Economics and Management Strategy, 21, 1, 53-77.  (2012)

Dr. Birger Wernerfelt 2014-01-14T12:10:37.947-05:00

"Paying With Money Or With Effort: Pricing When Customers Anticipate Hassle," Catherine Tucker, Anja Lambrecht, Journal of Marketing Research, 49 (1) 66-82  (2012)

Dr. Catherine Tucker 2013-04-17T22:30:19.35-04:00

"Paying With Money or With Effort: Pricing When Customers Anticipate Hassle," Lambrecht, Anja and Catherine Tucker, in Journal of Marketing Research, 49, 1 (Feb.), 66-82  (2012)

Dr. Catherine Tucker 2014-07-16T18:02:29.31-04:00

Peer Effects and the Dynamics of Product Use  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:43:52.68-04:00

Poked to Vote  (2012)

Dr Sinan Kayhan Aral 2013-07-13T17:34:11.337-04:00

"Privacy and Innovation," in Innovation Policy and the Economy, edited by Josh Lerner and Scott Stern, NBER, 11.  (2012)

Dr. Catherine Tucker 2013-04-17T23:01:52.44-04:00

"Rational Herding in Microloan Markets," Management Science, Juanjuan Zhang, Peng Liu, 58(5), 892-912.Online Appendix Media coverage: ForbesFinancial TimesBoston HeraldFederal Reserve Bank of Boston  (2012)

Dr. Juanjuan Zhang 2014-04-03T11:14:37.277-04:00

"Shifts in Privacy Concerns," Catherine Tucker, Avi Goldfarb, American Economic Review: Papers and Proceedings,  102  (2012)

Dr. Catherine Tucker 2013-04-17T22:31:40.273-04:00

Social Influence Bias: A Randomized Experiment  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:16:01.32-04:00

"Social Networks, Advertising and Antitrust," Catherine Tucker, Alex Marthews,  George Mason Law Review, 19 (5), 1211-1227  (2012)

Dr. Catherine Tucker 2013-04-17T23:05:36.357-04:00

The Anatomy and Dynamics of Vision Advantages  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:18:06.763-04:00

"The Anatomy and Dynamics of Vision Advantages," Sinan Aral, Vincent David, Proceedings of the 33rd Annual International Conference on Information Systems  (2012)

Dr Sinan Kayhan Aral 2013-07-13T18:07:40.35-04:00

"The Economics of Advertising and Privacy," International Journal of Industrial Organization 30 (3) 326-329  (2012)

Dr. Catherine Tucker 2013-04-17T23:03:44.1-04:00

"Three Way Complementarities: Performance Pay, HR Analytics and Information Technology," Sinan Aral, Erik Brynjolfsson, Lynn Wu, Management Science, 58 (5) 913-931  (2012)

Dr Sinan Kayhan Aral 2013-07-11T14:48:22.79-04:00

Tie Strength, Embeddedness and Social Influence: Evidence from a Large Scale Networked Experiment  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:20:34.33-04:00

“Victims, Heroes, and Changing Times: How Media Portrayals Affect Attitudes about Gay People and Gay Rights,” Goldman, S., Egan, P., and Gosline, R. American Political Science Association  (2012)

Dr. Renee Richardson Gosline 2014-07-22T13:47:02.093-04:00

Viral Efficiency and the Decision to Share  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:24:21.73-04:00

Viral Incentive Systems: A Randomized Field Experiment  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:36:08.023-04:00

"A Step-by-Step Guide to Smart Business Experiments," Eric Anderson and Duncan Simester, Harvard Business Review, 98-105  (2011)

Dr. Duncan Simester 2014-04-03T10:22:23.09-04:00

"Advertising Bans and the Substitutability of Online and Offline Advertising," Catherine Tucker, Avi Goldfarb Journal of Marketing Research, 48 (2) 207-227  (2011)

Dr. Catherine Tucker 2013-04-17T22:12:49.643-04:00

"Can Healthcare Information Technology Save Babies?" Catherine Tucker, Amalia Miller Journal of Political Economy, 119 (2) 289-324  (2011)

Dr. Catherine Tucker 2013-04-17T22:21:48.91-04:00

"Can Healthcare Information Technology Save Babies?," Catherine Tucker and Amalia Miller, in Journal of Political Economy, 119, 2 (April), 289-324  (2011)

Dr. Catherine Tucker 2014-07-17T13:57:46.63-04:00

"New Developments in Product-Line Optimization," Hauser, John R., in Internatinoal Journal on Research in Marketing. Commentary on papers by Michalek, Ebbes, Adigüzel, Feinberg and Papalambros, "Enhancing Marketing with Engineering," and Tsafarakis, Marinakis and Matsatsinis, "Particle Swarm Optimisation for Optimal Product Line Design." (Forthcoming)  (2011)

Dr. John R. Hauser 2011-09-01T10:22:30.3-04:00

"Content and Context: Identifying the Impact of Qualitative Information on Consumer Choice," Sinan Aral, Panagiotis G. Ipeirotis, Sean J. Taylor,  Proceedings of the 32th Annual International Conference on Information Systems  (2011)

Dr Sinan Kayhan Aral 2013-07-13T18:15:15.68-04:00

“Costs of Implementation: Bargaining Costs Versus Allocative Efficiency”, Birger Wernerfelt, Boris Maciejovsky, Journal of Economic Behavior and Organization, 77 (3), 318–325.  (2011)

Dr. Birger Wernerfelt 2014-05-28T11:28:24.123-04:00

"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks," Aral, S. and D. Walker, in Management Science 57, 9, 1623-1639.  (2011)

Dr Sinan Kayhan Aral 2013-07-11T15:05:48.94-04:00

"Encryption and Data Security," Catherine Tucker, Amalia Miller, Journal of Policy Analysis and Management, 30 (3) 534-556  (2011)

Dr. Catherine Tucker 2013-04-17T22:27:45.783-04:00

Engineering Social Contagions: Optimal Network Seeding and Incentive Strategies  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:39:37.79-04:00

Forget Viral Marketing: Make the Product Itself Viral  (2011)

Dr Sinan Kayhan Aral 2013-07-13T17:42:02.227-04:00

"Goodbye Pareto Principle, Hello Long Tail: The Effect of Internet Commerce on the Concentration of Product Sales," Erik Brynjolfsson, Jeffry (Yu) Hu and Duncan Simester, Management Science, 57 (8) 1373-1387. Winner: 2013 Management Science Best Paper Award in Information Systems  (2011)

Dr. Duncan Simester 2014-04-03T10:20:49.577-04:00

"How Does Popularity Information Affect Choices? A Field Experiment," Tucker, Catherine and Juanjuan Zhang, in Management Science, 57, 5 (May), 828-842  (2011)

Dr. Catherine Tucker 2014-07-16T17:06:42.343-04:00

"How Does Popularity Information Affect Choices? A Field Experiment," Management Science, Juanjuan Zhang, Catherine Tucker, 57(5), 828-842 Online Appendix  (2011)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.71-04:00

Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:45:47.89-04:00

"Identifying Social Influence in Networks Using Randomized Experiments," Sinan Aral, Dylan Walker, IEEE Intelligent Systems, 26(5): 91-96  (2011)

Dr Sinan Kayhan Aral 2013-07-11T15:11:39.313-04:00

Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion  (2011)

Dr Sinan Kayhan Aral 2013-07-13T17:45:03.877-04:00

“John D. C. Little,” Urban, Glen L. and John Hauser, in Profiles in Operations Research, Arjang Assad and Saul Gass editors, New York, N.Y.: Springer, 659-76.  (2011)

Dr. Glen Urban 2014-07-10T17:15:28.56-04:00

“Little’s Law as Viewed on Its 50th Anniversary,” Operations Research, 59(3) 536-549. (Invited paper)  (2011)

John D.C. Little 2014-07-21T23:19:17.833-04:00

"Online Advertising", in Advances in Computers, Catherine Tucker, Avi Goldfarb, edited by Marvin Zelkowitz, Elsevier, 81   (2011)

Dr. Catherine Tucker 2013-04-17T22:55:16.837-04:00

"Online Advertising, Behavioral Targeting, and Privacy,” Goldfarb, Avi and Catherine Tucker, in Communications of the ACM, 54, 5 (May), 25-27  (2011)

Dr. Catherine Tucker 2014-07-16T17:31:52.3-04:00

"Online display advertising: Targeting and obtrusiveness," Catherine Tucker, Avi Goldfarb Marketing Science, 30 (3) 389-404  (2011)

Dr. Catherine Tucker 2013-04-17T22:26:02.937-04:00

Peer Effects and the Dynamics of Product Use  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:32:44.733-04:00

"Privacy regulation and online advertising," Catherine E. Tucker, Avi Goldfarb, Management Science, 57 (3) 57-71  (2011)

Dr. Catherine Tucker 2013-03-27T17:28:23.197-04:00

Protesting too much: Self-deception and self-signaling," with Ryan McKay and Danica Mijovic-Prelec, in Behavioral and Brain Sciences, 34, 34-35.  (2011)

Dr. Drazen Prelec 2011-09-01T10:22:30.54-04:00

"Search engine advertising: Channel substitution when pricing ads to context," Tucker, Catherine E. and Avi Goldfarb, in Management Science, 57, 3, 458-70.  (2011)

Dr. Catherine Tucker 2013-03-27T17:40:11.71-04:00

"Search Engine Advertising: Pricing Ads to Context," Tucker, Catherine and Avi Goldfarb, Management Science, 57 (3), 458-470  (2011)

Dr. Catherine Tucker 2011-09-01T10:22:30.623-04:00

"Simultaneous Distinction, Democratization and Omnivorousness Effects: A Longitudinal Analysis of Dynamic Symbolic Boundaries in Counterfeit Consumption Networks," conditionally accepted in  Journal of Consumer Research  (2011)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.28-04:00

"Stuck in the adoption funnel: The effect of interruptions in the adoption process on usage,"Catherine Tucker, Anja Lambrecht and Katja Seim Marketing Science, 30 (2) 355-36  (2011)

Dr. Catherine Tucker 2013-04-17T22:10:05.997-04:00

"Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage," with Anja Lambrecht and Katja Seim, in Marketing Science, 30, 2, (March-April), 355-36  (2011)

Dr. Catherine Tucker 2014-07-17T14:02:01.51-04:00

"Substitution between offline and online advertising markets," Catherine Tucker, Avi Goldfarb, Journal of Competition Law and Economics, 7 (1) 37-44  (2011)

Dr. Catherine Tucker 2013-04-17T22:58:47.28-04:00

"The Diversity-Bandwidth Tradeoff," Sinan Aral, Marshall Van Alstyne, American Journal of Sociology, 117 (1) 90-171  (2011)

Dr Sinan Kayhan Aral 2013-07-11T15:00:54.117-04:00

“The Use of Resources in Resource Acquisition”, Journal of Management, 37 (5) 1369-1373  (2011)

Dr. Birger Wernerfelt 2014-01-15T12:23:41.813-05:00

“The Use of Resources in Resource Acquisition,” Journal of Management, 37 (5), 1369-1373  (2011)

Dr. Birger Wernerfelt 2014-05-28T11:31:45.277-04:00

Viral Incentive Systems: A Randomized Field Experiment  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:30:20.46-04:00

Viral Incentive Systems: A Randomized Field Experiment  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:34:02.44-04:00

"When You Shouldn't Listen to Your Critics," Duncan Simester, Harvard Business Review,  42  (2011)

Dr. Duncan Simester 2014-04-03T10:21:53.993-04:00

“With Strangers like These, Who Needs Frenemies?: The Weakness of Weak Ties in Tension-Filled Decision-Making,” Gosline, R., Lee J. and Riley B. Society for Consumer Psychology  (2011)

Dr. Renee Richardson Gosline 2014-07-22T13:46:11.483-04:00

"Advertising Bans and the Substitutability of Online and Oine Advertising," Catherine Tucker, Avi Goldfarb  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.62-04:00

"Channel Design, Coordination and Performance: Future Research Directions," Sa Vinhas, Alberto, Sharmila C. Chatterjee, Shantanu Dutta, Adam J. Fein, Joseph Lajos, Scott Neslin, William Ross, Lisa Scheer, Qiong Wang, Marketing Letters. Tuck School of Business Working Paper No. 2010-80 (April 14, 2009). (Forthcoming 2010)

Sharmila C. Chatterjee 2014-07-10T16:10:39.79-04:00

Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks  (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:59:02.033-04:00

"Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks," Sinan Aral, Proceedings of the Academy of Management Conference  (2010)

Dr Sinan Kayhan Aral 2013-07-13T18:20:01.627-04:00

"Consumer Search and Pharmaceutical Advertising," Working Paper  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.63-04:00

"Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks" Proceedings of the 31th Annual International Conference on Information Systems, Aral, S., & Walker, D.  (2010)

Dr Sinan Kayhan Aral 2014-08-05T10:48:58.237-04:00

Discovering the Network Structures that Support Massive Distributed Collaboration in Wikipedia  (2010)

Dr Sinan Kayhan Aral 2013-07-15T21:30:23.637-04:00

"Encryption and Data Security," Working Paper  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.63-04:00

Engineering Contagions: Identifying Optimal Seeing and Virality Strategies in Social Networks  (2010)

Dr Sinan Kayhan Aral 2013-07-15T21:27:48.63-04:00

“Experimental test of the Bayesian truth serum,“ Prelec, D., and R. Weaver. Working Paper  (2010)

Dr. Drazen Prelec 2011-09-01T10:22:30.54-04:00

"Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales." Working Paper  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.583-04:00

"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment," Marketing Science, Juanjuan Zhang, Catherine Tucker, 29 (5) 805-814   (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.72-04:00

"Growing Two-Sided Networks by Advertising the User Base: A Field Experiment," Catherine E. Tucker, Juanjuan Zhang, Marketing Science,  29 (5) 805-814  (2010)

Dr. Catherine Tucker 2013-03-27T17:22:52.933-04:00

"Growing two-sided networks by advertising the user base: A field experiment," Catherine Tucker, JuanJuan Zhang, Marketing Science, 29 (5), 805-814  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.62-04:00

"How Does An Obligation To Collect Sales Tax Affect Consumer And Firm Behavior?," Duncan Simester, Eric Anderson, Nathan Fong, and Catherine Tucker, Journal of Marketing Research, 47 (2) 229-239  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.583-04:00

“How Does Incorporating Price Competition into Market Simulators Affect Product Design Decisions?,” Proceedings of the Sawtooth Software Conference, Newport Beach, CA, Oct 6-8, 2010. Download Paper.

Dr. John R. Hauser 2011-09-01T10:22:30.3-04:00

"How Does Popularity Information Affect Choices? A Field Experiment," Working Paper  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.627-04:00

"How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet," Catherine E. Tucker, Eric Anderson, Nathan Fong, and Duncan Simester,  Journal of Marketing Research, 47 (2) 229-239  (2010)

Dr. Catherine Tucker 2013-03-27T17:20:35.273-04:00

"I Like My Candy From Strangers and Medicine from Friends: The Interaction Between Social Feedback Valence and Network Tie Strength," Working Paper  (2010)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.28-04:00

Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment  (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:48:31.977-04:00

Identifying Peer Influence and Social Contagion in Networks  (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:53:55.63-04:00

“Internet Channel Conflict: Problems and Solutions,” Duncan Simester, Eric Anderson and Florian Zettelmeyer, Review of Marketing Science, 7, 63-92  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.583-04:00

"Internet Channel Conflict: Problems and Solutions," Eric Anderson, Duncan Simester and Florian Zettelmeyer, Review of Marketing Science, 7, 63-92  (2010)

Dr. Duncan Simester 2014-07-29T11:16:51.24-04:00

"Menu Costs and Price Rigidities: Micro Evidence." Working Paper  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.59-04:00

"Online Display Advertising: Targeting and Obtrusiveness,"Catherine Tucker, Avi Goldfarb, Marketing Science, 30 (3), 389-404  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.62-04:00

"Personalized Advertising and Privacy Control," Working Paper  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.63-04:00

"Price Stickiness and Customer Antagonism," Duncan Simester, Eric Anderson, Quarterly Journal of Economics, 125 (2) 729-765  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.58-04:00

"Pricing when Customers Anticipate Hassle," Working Paper  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.627-04:00

"Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached," Working Paper  (2010)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.28-04:00

"Sale Signs and Retail Competition", Working Paper  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.587-04:00

Self-deception as self-signaling: A model and experimental evidence,” with Danica Mijovic-Prelec, in Philosophical Transactions of the Royal Society B: Biology, 365, 227-240.  (2010)

Dr. Drazen Prelec 2011-09-01T10:22:30.54-04:00

"Spill-over Effects of a Low-Quality Entrant," Working Paper  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.587-04:00

"Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption," Catherine Tucker, Anja Lambrecht and Katja Seim  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.623-04:00

"Substitution between offline and online advertising markets," Catherine Tucker, Avi Goldfarb, Journal of Competition Law and Economics, 7 (1) 37-44  (2010)

Dr. Catherine Tucker 2011-09-01T10:22:30.623-04:00

“The Best Price You’ll Ever Get: The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry,” Duncan Simester, Meghan R. Busse and Florian Zettelmeyer, Marketing Science, 29 (2), 268-290  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.583-04:00

"The Company You Keep: High-Low Co-Branding and the Breaching of Status Boundaries" Working Paper  (2010)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.28-04:00

"The House of Quality," Hauser, John R., Abbie Griffin, and Steve Gaskin. Wiley International Encyclopedia of Marketing, (Chichester, West Sussex UK: John Wiley & Sons, Ltd.).  (2010)

Dr. John R. Hauser 2011-09-01T10:22:30.303-04:00

"The Perils of Behavior-Based Personalization," Marketing Science, Juanjuan Zhang, 30(1), 170-186. Finalist, 2011 John D. C. Little Award  (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.717-04:00

“The Real Value of Fakes: Lessons from my time sipping Chardonnay and witnessing the trade of luxury handbags in the black market,” Forbes Magazine  (2010)

Dr. Renee Richardson Gosline 2014-07-22T11:07:17.567-04:00

"The Role of Product Standardization in Reducing the Threat from Competition," Working Paper  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.587-04:00

"The Sound of Silence: Observational Learning in the U.S. Kidney Market," Marketing Science, Juanjuan Zhang, 29 (2) 315-335. Media coverage: Slate Winner, 2010 Frank M. Bass Award Finalist, 2010 John D. C. Little Award

Dr. Juanjuan Zhang 2011-09-01T10:22:30.72-04:00

"What Affects Price and Price Cue Elasticities? Evidence from a Field Experiment," Working Paper  (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.587-04:00

"When is a Burger Just a Burger: When Disclaimers Permit Omnivorous Behavior Among High Status Actors" Working Paper  (2010)

Dr. Renee Richardson Gosline 2011-09-01T10:22:30.283-04:00

"Why Are Bad Products So Hard to Kill?," Management Science, Juanjuan Zhang, Duncan Simester, 56(7), 1161-1179  (2010)

Dr. Juanjuan Zhang 2011-09-01T10:22:30.72-04:00

"Why Are Bad Products So Hard to Kill?," Duncan Simester, Juanjuan Zhang, Management Science, 56 (7) 1161-1179   (2010)

Dr. Duncan Simester 2011-09-01T10:22:30.58-04:00

Computational Social Science  (2009)

Dr Sinan Kayhan Aral 2013-07-11T15:34:17.16-04:00

Computational Social Science  (2009)

Dr Sinan Kayhan Aral 2013-09-26T15:06:41.3-04:00

“Consumer behavior and the future of consumer payments,” Prelec, Drazen, in Moving Money: The Future of Consumer Payment, Robert E. Litan and Martin N. Baily, eds. (New York and Washington DC: Brookings Institution Press), 77-101.  (2009)

Dr. Drazen Prelec 2014-05-23T14:10:57.973-04:00

"Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks," Sinan Aral, Lev Muchnik, Arun Sundararajan, Proceedings of the National Academy of Sciences, 106(51): 21544-21549  (2009)

Dr Sinan Kayhan Aral 2013-07-11T15:28:51.71-04:00

Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks  (2009)

Dr Sinan Kayhan Aral 2013-07-15T22:17:42.277-04:00

“Dynamics of Retail Advertising: Evidence from a Field Experiment,” Duncan Simester, Yu (Jeffrey) Hu, Erik Brynjolfsson, and Eric Anderson, Economic Inquiry, 47(3), 482-499.  (2009)

Dr. Duncan Simester 2014-06-16T14:34:55.153-04:00

Influence Dynamics in Large Complex Networks  (2009)

Dr Sinan Kayhan Aral 2013-07-15T21:41:36.147-04:00

Influence Dynamics in Large Complex Networks  (2009)

Dr Sinan Kayhan Aral 2013-07-15T22:08:37.067-04:00

“Morph the Web to Build Empathy, Trust, and Sales,” Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan, Sloan Management Review, 50 (4), 53-61  (2009)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

“Morph the Web to Build Empathy, Trust, and Sales,” Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun, and Fareena Sultan, Sloan Management Review, 50 (4), 53-61  (2009)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

Network Structure and Information Worker Productivity: New Evidence from the Global Consulting Services Industry  (2009)

Dr Sinan Kayhan Aral 2013-07-15T21:54:24.487-04:00

Networks, Information and Brokerage: The Diversity-Bandwidth Tradeoff  (2009)

Dr Sinan Kayhan Aral 2013-07-15T22:11:11.87-04:00

“Operant matching as a Nash equilibrium of an intertemporal game,” with Y. Loewenstein and S. Seung, in Neural Computation, 21 (10), 2755-2773.  (2009)

Dr. Drazen Prelec 2014-05-23T14:09:07.767-04:00

“Price Cues and Customer Price Knowledge,” with Eric Anderson, in Handbook of Research in Pricing, Vithala Rao, ed.,  Northampton MA: Edward Elgar Publishing, 150-168.  (2009)

Dr. Duncan Simester 2014-05-30T15:24:48.737-04:00

"Privacy Preservation of Measurement Functions on Hashed Text," M Reynolds, Marshall Van Alstyne, Sinan Aral, 8th Annual Security Conference  (2009)

Dr Sinan Kayhan Aral 2013-07-13T18:32:16.39-04:00

"Privacy protection and technology diffusion: The case of electronic medical records," Miller, Amalia R. and Catherine Tucker, in Management Science 55 (7) 1077-1093  (2009)

Dr. Catherine Tucker 2013-03-27T17:09:04.09-04:00

"Testing Three-Way Complementarities: Incentives, Monitoring and Information Technology," Sinan Aral, Erik Brynjolfsson, Lynn Wu, Proceedings of the 30th Annual International Conference on Information Systems  (2009)

Dr Sinan Kayhan Aral 2013-07-13T18:27:58.913-04:00

“The Option Value of Returns: Theory and Empirical Evidence,” Eric Anderson, Karsten Hansen, Duncan Simester, Marketing Science, 28(3), 405-423  (2009)

Dr. Duncan Simester 2014-06-16T14:45:55.597-04:00

“The Real Value of Fakes: Dynamic Symbolic Boundaries in Socially Embedded Consumption,” Harvard Business School Doctoral Thesis  (2009)

Dr. Renee Richardson Gosline 2014-07-22T13:50:16.213-04:00

Chatterjee, Sharmila C. and Blodwen Tarter, "Visa USA: Debit Card Services," in The IMC Handbook: Readings and Cases in Integrated Marketing Communications, eds. J. Steven Kelly and Susan K. Jones, Rancom Communications. (Forthcoming 2009)

Sharmila C. Chatterjee 2014-07-10T14:56:17.55-04:00

"Website Morphing," Hauser, John R., Glen L. Urban, Guilherme Liberali and Michael Braun,  Marketing Science 28 (2), 202-224  (2009)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"Website Morphing," Hauser, John R., Glen L. Urban, Guilherme Liberali and Michael Braun,  Marketing Science 28 (2), 202-224  (2009)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"A Logit Model of Brand Choice Calibrated on Scanner Data," Guadagni, Peter M. and John D.C. Little, in Marketing Science?, 27, 1, 29-48.  (2008)

John D.C. Little 2014-03-17T11:48:07.437-04:00

“Bargaining Before or After Communication?", Journal of Institutional and Theoretical Economics, 164 (2) 211-229.   (2008)

Dr. Birger Wernerfelt 2014-01-14T12:13:56.043-05:00

"Can Healthcare IT Save Babies?" Working Paper  (2008)

Dr. Catherine Tucker 2010-06-29T10:51:11.027-04:00

“Class Pricing”, Marketing Science, 27 (5) 755-763  (2008)

Dr. Birger Wernerfelt 2014-01-14T13:32:44.607-05:00

"Commentary on: A Logit Model of Brand Choice Calibrated on Scanner Data. A 25th Anniversary Perspective," Guadagni, Peter M. and John D.C. Little, in Marketing Science, 27, 1, 26-28.  (2008)

John D.C. Little 2014-03-17T13:01:16.427-04:00

Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?," Management Science, Juanjuan Zhang, Teck-Hua Ho, 54(4), 686-700  (2008)

Dr. Juanjuan Zhang 2014-06-12T12:00:06.597-04:00

"Identifying formal and informal influence in technology adoption with network externalities," Management Science 55 (12) 2024-2039  (2008)

Dr. Catherine Tucker 2013-03-27T16:59:44.723-04:00

Influence Dynamics in Large Complex Networks  (2008)

Dr Sinan Kayhan Aral 2013-07-15T22:24:44.323-04:00

“Little’s Law,” Little, John D.C. and Stephen C. Graves. Chapter 5 in: Building Intuition: Insights from Basic Operations Management Models and Principles, Dilip Chhajed and Timothy J. Lowe, edsSpringer Science+Business Media, LLC, New York.  (2008)

John D.C. Little 2014-07-21T23:20:37.157-04:00

“Man’s search for meaning: The case of Legos.” Journal of Economic Behavior and Organization, 67(3), 671-677  (2008)

Dr. Drazen Prelec 2014-05-23T14:16:46.433-04:00

"Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT," Lynn Wu, Benjamin Waber, Sinan Aral, Erik Brynjolfsson, Alex Pentland, Proceedings of the 29th Annual International Conference on Information Systems  (2008)

Dr Sinan Kayhan Aral 2013-07-13T18:41:08.457-04:00

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration  (2008)

Dr Sinan Kayhan Aral 2013-07-15T22:31:40.183-04:00

"Modeling Social Interactions: Identification, Policy Methods and Policy Implications," Catherine Tucker, Wes Hartmann, Puneet Manchanda, Harikesh Nair, Matt Bothner, Peter Dodds, David Godes, Karthik Hosanagar, Marketing Letters, 19 (3) 287-304  (2008)

Dr. Catherine Tucker 2013-04-17T22:46:38.24-04:00

“Neural antecedents of the endowment effect.” Neuron, 58 (5), 814-822  (2008)

Dr. Drazen Prelec 2014-05-23T14:15:51.393-04:00

“Optimizing Product Line Designs: Efficient Methods and Comparisons,” Alexandre Belloni, Robert Freund, Matthew Selove, and Duncan Simester Management Science, 54(9), 1544-1553.  (2008)

Dr. Duncan Simester 2014-06-16T14:53:13.623-04:00

“Research Note: Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes,” Eric Anderson, Duncan Simester Marketing Science, 27(3), 492-500.  (2008)

Dr. Duncan Simester 2014-06-16T14:56:12.23-04:00

"Search Engine Advertising: Examining a profitable side of the long tail of advertising that is not possible under the traditional broadcast advertising model," Catherine Tucker, Avi Goldfarb, Communications of the ACM,  51 (11) 22-24  (2008)

Dr. Catherine Tucker 2013-04-17T22:50:06.747-04:00

"Social Computing, Networks and Knowledge Management" Information and Communication Technologies Futures  (2008)

Dr Sinan Kayhan Aral 2013-07-13T17:56:28.057-04:00

Trust, Costs and Incentives in Global Supplier Networks: Evidence from IT Sourcing Decisions  (2008)

Dr Sinan Kayhan Aral 2013-07-15T22:21:52.143-04:00

“Bias and Variance in Value Function Estimates,” Shie Mannor, Duncan Simester, Peng Sun, and John Tsitsiklis Management Science, 53(2), 308-322.  (2007)

Dr. Duncan Simester 2014-06-16T14:58:35.767-04:00

“Delegation, Committees, and Managers”, Journal of Economics and Management Strategy, 16 (1) 35-51  (2007)

Dr. Birger Wernerfelt 2014-01-14T12:18:39.223-05:00

"Greedoid-Based Non-compensatory Two-Stage Consideration-then-Choice Inference," Marketing Science, Yee, Michael, Ely Dahan, John Hauser, and James Orlin, 26 (4) 532-549  (2007)

Dr. John R. Hauser 2014-02-28T10:52:03.567-05:00

IT Assets, Organizational Capabilities & Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation  (2007)

Dr Sinan Kayhan Aral 2013-07-11T15:45:08.733-04:00

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration  (2007)

Dr Sinan Kayhan Aral 2013-07-15T22:39:33.263-04:00

Network Structure & Information Advantage  (2007)

Dr Sinan Kayhan Aral 2013-07-13T18:55:27.177-04:00

Network Structure & Information Advantage  (2007)

Dr Sinan Kayhan Aral 2013-07-15T22:33:57.89-04:00

"On Managerial Efficient Designs," Marketing Science, Toubia, Olivier and John R. Hauser, 26 (6) 851-858  (2007)

Dr. John R. Hauser 2014-02-28T10:54:37.17-05:00

"Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application," Marketing Science, Toubia, Olivier, John R. Hauser and Rosanna Garcia, 26 (5) 596-610  (2007)

Dr. John R. Hauser 2014-02-28T10:50:09.78-05:00

"Productivity Effects of Information Diffusion in Networks" Sinan Aral, Erik Brynjolfsson, Marshall Van Alstyne, Proceedings of the 28th Annual International Conference on Information Systems  (2007)

Dr Sinan Kayhan Aral 2013-07-13T18:51:24.873-04:00

Regional Economic Context and the Value of Firm-Level IT Investment  (2007)

Dr Sinan Kayhan Aral 2013-07-15T22:44:02.397-04:00

“Renegotiation Facilitates Contractual Incompleteness”, Journal of Economics and Management Strategy, 16 (4) 893-910  (2007)

Dr. Birger Wernerfelt 2014-01-14T12:16:37.46-05:00

"Validating Agent-Based Marketing Models Using Conjoint-Analysis," Journal of Business Research, Garcia, Rosanna, Paul Rummel, and John R. Hauser, 60 (8) 848-857  (2007)

Dr. John R. Hauser 2014-02-28T11:02:45.19-05:00

“Dynamic Catalog Mailing Policies,” Duncan Simester, Peng Sun, John Tsitsiklis, Management Science, 52(5), 683-696.  (2006)

Dr. Duncan Simester 2014-06-16T15:01:24.547-04:00

Generating Premium Returns on Your IT Investments  (2006)

Dr Sinan Kayhan Aral 2013-07-13T17:14:30.527-04:00

Information, Technology and Information Worker Productivity: Task Level Evidence  (2006)

Dr Sinan Kayhan Aral 2013-07-13T19:02:13.007-04:00

“Measuring and Mitigating the Costs of Stockouts,” Eric Anderson, Gavan Fitzsimons, and Duncan Simester Management Science, 52(11), 1751-1763.  (2006)

Dr. Duncan Simester 2014-06-16T15:00:05.237-04:00

"Research on Innovation: A Review and Agenda for Marketing Science," Marketing Science, Hauser, John R., Gerald Tellis, and Abbie Griffin, 25 (6) 687-717  (2006)

Dr. John R. Hauser 2014-02-28T11:03:45.793-05:00

Which Came First, IT or Productivity? The Virtuous Cycle of Investment and Use in Enterprise Systems  (2006)

Dr Sinan Kayhan Aral 2013-07-13T19:08:09.66-04:00

"Access Direct Telemarketing Inc.," Chatterjee, Sharmila C., William Millett, and William Thompson, in Readings and Cases in Integrated Marketing Communications, eds. J. Steven Kelly and Susan K. Jones, Rancom Communications, 131-142.  (2005)

Sharmila C. Chatterjee 2014-07-10T15:20:40.887-04:00

"Are Trusted Brands Important," Chatterjee, Sharmila C. and Arjun Chaudhuri, Marketing Management Journal, Spring, 1-16.  (2005)

Sharmila C. Chatterjee 2014-07-10T14:54:03.083-04:00

"Choice in Interactive Environments," Steckel, Joel H., Russell S. Winer, Randolph E.Bucklin, Benedict G.C. Dellaert, Xavier Dreze, Gerald Haubl, Sandy D. Jap, John D.C. Little, Tom Meyvis, Alan L. Montgomery, and Arvind Rangaswamy, in Marketing Letters, 16, 3-4, 309-320.  (2005)

John D.C. Little 2014-03-17T15:08:01.157-04:00

“Determinants of Asset Ownership: A Study of the Carpentry Trade,” Duncan Simester and Birger Wernerfelt, Review of Economics and Statistics, 87(1), 50- 58.  (2005)

Dr. Duncan Simester 2014-06-16T15:02:35.283-04:00

“Determinants of Asset Ownership: A Study of the Carpentry Trade”, Duncan I. Simester, Review of Economics and Statistics, 87 (1) 50-58  (2005)

Dr. Birger Wernerfelt 2014-01-14T12:22:14.323-05:00

Don’t Just Relate – Advocate: A Blueprint for Profits in an Age of Customer Power, Englewood Cliffs, N.J. Prentice Hall.  (2005)

Dr. Glen Urban 2014-07-10T16:24:38.31-04:00

“Product Development Resources and the Scope of the Firm”, Journal of Marketing, 69 (2) 15-23  (2005)

Dr. Birger Wernerfelt 2014-01-14T13:34:59.817-05:00

"ShopLink.Com Incorporated," Chatterjee, Sharmila C. and Susan K. Jones, in Readings and Cases in Integrated Marketing Communications, eds. J. Steven Kelly and Susan K. Jones, Rancom Communications, 347-361.  (2005)

Sharmila C. Chatterjee 2014-07-10T15:29:21.437-04:00

"The Impact of Utility Balance and Endogeneity in Conjoint Analysis," Marketing Science, Hauser, John R. and Olivier Toubia, 24 (3) 498-507  (2005)

Dr. John R. Hauser 2014-02-28T11:05:53.27-05:00

"YesMail," Chatterjee, Sharmila C. and Nina Diamond, in Readings and Cases in Integrated Marketing Communications, eds. J. Steven Kelly and Susan K. Jones, Rancom Communications, 401-419.  (2005)

Sharmila C. Chatterjee 2014-07-10T15:34:00.897-04:00

"A Bayesian truth serum for subjective data," Prelec, Drazen, in Science, 306, 462-466.  (2004)

Dr. Drazen Prelec 2014-07-17T17:48:52.34-04:00

“Comments on ‘Managers and Models: The Concept of a Decision Calculus’ -- Managerial Models for Practice,” Management Science, 50 (12 Supplement) 1854-1860  (2004)

John D.C. Little 2014-08-08T11:29:42.23-04:00

Digital Marketing Strategy, Englewood Cliffs, N.J.: Prentice Hall.  (2004)

Dr. Glen Urban 2014-07-10T16:34:30.05-04:00

“Finally, Market Research You Can Use,” Duncan Simester, Harvard Business Review, 82(2), 20-21.  (2004)

Dr. Duncan Simester 2014-06-24T14:39:30.563-04:00

“Governance of Adjustments”, Journal of Business, 77 (2) S3-S24   (2004)

Dr. Birger Wernerfelt 2014-01-14T12:29:15.087-05:00

"'Listening-In’ to Find and Explore New Combinations of Customer Needs," Journal of Marketing, Glen L. Urban and John R. Hauser, 68, 72-87  (2004)

Dr. John R. Hauser 2014-02-28T11:07:07.74-05:00

“Long Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies,” Eric Anderson and Duncan Simester, Marketing Science, 23(1), 4-20. Finalist for the 2011 and 2014 ISMS Long-Term Impact Award Finalist for the 2005 Little Best Paper Award.  (2004)

Dr. Duncan Simester 2014-06-24T14:37:53.227-04:00

"Managers and Models: The Concept of a Decision Calculus," Management Science, Little, John D.C.,50, 1841-1853  (2004)

John D.C. Little 2014-03-17T15:20:30.567-04:00

“Organizational Languages”, Journal of Economics and Management Strategy, 13 (3) 461-472   (2004)

Dr. Birger Wernerfelt 2014-01-14T12:26:17.8-05:00

"Polyhedral Methods for Adaptive Choice-based Conjoint Analysis," Journal of Marketing Research, Toubia, Olivier, John R. Hauser, and Duncan Simester, 41 (1) 116-131  (2004)

Dr. John R. Hauser 2014-02-28T11:09:41.123-05:00

“Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis,”  Olivier Toubia, John Hauser and Duncan Simester, Journal of Marketing Research,XLI(1), 116-131. Finalist for the for the Journal of Marketing Research Paul E. Green Award.  (2004)

Dr. Duncan Simester 2014-06-23T10:47:59.363-04:00

“Robust Incentive Contracts”, Journal of Institutional and Theoretical Economics, 160 (4) 545-554  (2004)

Dr. Birger Wernerfelt 2014-01-14T12:24:04.29-05:00

“The Challenge of Managing a Supply or Distribution Channel,” with John Roberts, in Next Generation Business Handbook, Subir Chowdhury, ed., John Wiley and Sons.  (2004)

Dr. Duncan Simester 2014-05-30T15:25:42.963-04:00

 “Why do Firms Tend to Become Different?”, in Constance Helfat (ed.), Handbook of Organizational Capabilities, Malden, MA and Oxford, UK: Blackwell,  Chapter 9, pp. 121-33.  (2003)

Dr. Birger Wernerfelt 2014-01-15T12:26:21.62-05:00

"A Live Baby or Your Money Back: The Marketing of in vitro Fertilization Procedures," Schmittlein, D.C. and D.G. Morrison, in Management Science, 49, 12, 1617–1635.  (2003)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments,” Eric Anderson, Duncan Simester Quantitative Marketing and Economics, 1(1), 93-110  (2003)

Dr. Duncan Simester 2014-06-23T10:17:15.74-04:00

“Fast Polyhedral Adaptive Conjoint Estimation,” Olivier Toubia, Duncan Simester, John Hauser, and Ely Dahan, Marketing Science, 22(3), 273-303. Winner of 2004 Little Best Paper Award. Winner of the 2005 Frank M. Bass Award. Finalist for the 2013 ISMS Long-Term Impact Award. Finalist for the 2012 ISMS Long-Term Impact Award. Finalist for the 2011 ISMS Long-Term Impact Award.  (2003)

Dr. Duncan Simester 2014-06-23T10:28:38.837-04:00

"Fast Polyhedral Adaptive Conjoint Estimation," Marketing Science, Toubia, Olivier, Duncan I. Simester, John R. Hauser, and Ely Dahan, 22 (3) 273-303  (2003)

Dr. John R. Hauser 2014-02-28T11:12:33.587-05:00

“Mind Your Pricing Cues,”  Eric Anderson, Duncan Simester Harvard Business Review, 81(9), September, 96-103.  (2003)

Dr. Duncan Simester 2014-06-19T11:05:46.06-04:00

“Self-signaling in a neo-Calvinist model of everyday decision making,” Bodner, R. and D. Prelec, in Psychology and Economics, Vol I. I. Brocas and J. Carrillo, eds. (Oxford: Oxford University Press)  (2003)

Dr. Drazen Prelec 2014-06-24T14:46:09.03-04:00

Anticipating Outbreaks: A Prevention Role for Integrated Information Systems  (2002)

Dr Sinan Kayhan Aral 2013-07-13T17:26:29.363-04:00

"Choice and the Internet: From Clickstream to Research Stream," Marketing Letters, Bucklin, Randolph E., James M. Lattin, Asim Ansari, Sunil Gupta, David Bell, Eloise Coupey, John D.C. Little, Carl Mela, Alan Montgomery, and Joel Steckel, 13 (3) 245-258  (2002)

John D.C. Little 2014-03-17T16:32:20.037-04:00

“Direct and Indirect Bargaining Costs and the Scope of the Firm,”  Duncan Simester, Marc Knez,  Journal of Business, 75(2), April, 283-304.  (2002)

Dr. Duncan Simester 2014-06-19T11:04:34.307-04:00

“Making Across-the-Board Incentives Work,” Duncan Simester, Marc Knez, Harvard Business Review, 80(2), 16-17.  (2002)

Dr. Duncan Simester 2014-06-19T11:03:30.677-04:00

“Marketing Makes a Difference,” Hauser, John R., in Marketing Management, 11 (1), 46-47.  (2002)

Dr. John R. Hauser 2014-06-03T14:33:41.273-04:00

"Philip M. Morse and the Beginnings," Operations Research,50 (1) 146-148  (2002)

John D.C. Little 2014-07-21T23:42:37.807-04:00

 Review of R. K. Morck, Concentrated Corporate Ownership, Journal of Economic Literature, 40, no. 1, March, pp. 181-82.  (2002)

Dr. Birger Wernerfelt 2014-06-12T15:12:51.113-04:00

“Why Should the Boss Own the Assets?”Journal of Economics and Management Strategy, 11 (3), 473-485  (2002)

Dr. Birger Wernerfelt 2014-01-14T12:31:46.097-05:00

“Always Leave Home Without It,” Drazen Prelec, Duncan Simester, Marketing Letters, 12(1), 5-12.  (2001)

Dr. Duncan Simester 2014-06-18T14:03:44.56-04:00

“Are Sale Signs Less Effective When More Products Have Them?”, Eric Anderson, Duncan Simester, Marketing Science, 20(2), 121-142.  (2001)

Dr. Duncan Simester 2014-06-19T10:59:43.723-04:00

“Firm-Wide Incentives and Mutual Monitoring at Continental Airlines,”  Marc Knez, Duncan Simester Journal of Labor Economics, 19(4), October, 743-772.  (2001)

Dr. Duncan Simester 2014-06-19T11:02:11.55-04:00

"Metrics Thermostat," Journal of Product Innovation Management, 18 (3), 134-153  (2001)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Product Development in the New Dispersed Environment, invited paper for the Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, 2001.

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

“Research Note: Price Discrimination as a Signal: Why an Offer to Spread Payments May Hurt Demand,”  Eric Anderson, Duncan Simester,  Marketing Science, 20(3), 315-327.  (2001)

Dr. Duncan Simester 2014-06-19T11:00:58.317-04:00

Strategies for eBusiness Success, eds. Urban, Glen L. and Erik Brynjolfsson, San Francisco, CA.: Jossey-Bass.  (2001)

Dr. Glen Urban 2014-07-10T16:36:18.04-04:00

"The History of the Marketing College is a Work in Progress," Marketing Science, Little, John D.C., 20 (4) 364-372  (2001)

John D.C. Little 2014-03-18T10:01:50.153-04:00

Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Global Business Services,” Bowman, D., J. U. Farley and D. C. Schmittlein, in Journal of International Business Studies, 31, 4, 667–685.  (2000)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Going Overboard on Platforms,” Hauser, John R., in AMS Voices, 8.  (2000)

Dr. John R. Hauser 2014-06-03T14:35:36.8-04:00

“Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the U.S. and Spain”, Duncan Simester, John Hauser, Birger Wernerfelt, and Roland Rust, Journal of Marketing Research XXXVII(I), 102-112.  (2000)

Dr. Duncan Simester 2014-06-17T10:57:39.863-04:00

"Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-experiments in the United States and Spain," Journal of Marketing Research, Simester, Duncan I, John R. Hauser, Birger Wernerfelt, and Roland Rust, 37 (1) 102-112  (2000)

Dr. John R. Hauser 2014-02-28T12:03:16.647-05:00

“Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain”, Duncan I. Simester, John R. Hauser, and Roland Rust, Journal of Marketing Research,37 (1) 102-112  (2000)

Dr. Birger Wernerfelt 2014-01-14T13:38:11.577-05:00

The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines,” Bradlow, Eric T. and David C. Schmittlein, in Marketing Science, 19, 1, 43-62.  (2000)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Virtual Customer," Dahan, Ely and John R. Hauser. Journal of Product Innovation Management, 19, 5, (September), 332-354.  (2000)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"Agents to the Rescue?," West, Patricia M., Dan Ariely, Steve Bellman, Eric Bradlow, Joel Huber, Eric Johnson, Barbara Kahn, John Little, and David Schkade,  Marketing Letters, 10 (3) 285-300   (1999)

John D.C. Little 2014-03-18T10:02:38.143-04:00

“Bounded Rationality Modeling”, Bertrand Munier, Reinhard Selten, Marketing Letters, 10 (3) 233-248  (1999)

Dr. Birger Wernerfelt 2014-01-14T13:40:54.26-05:00

“The Distribution of Survey Contact and Participation in America: Constructing a Survey-Based Estimate,“ Journal of Marketing Research, 36 (May 1999) 286-294.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"From Decision Support to Decision Automation: A 2020 Vision," Marketing Letters, Bucklin, Randolph E., Donald R. Lehmann, and John D.C Little, 9 (3) 235-246  (1998)

John D.C. Little 2014-03-18T10:06:07.23-04:00

"Integrated Measures of Sales, Merchandising, and Distribution," International Journal of Research in Marketing, Little, John D.C., 15 (5) 473-485  (1998)

John D.C. Little 2014-03-18T10:03:48.01-04:00

“It Takes A Hot Goalie To Raise the Stanley Cup: The Role of Team Ability, Home Ice, and the Hot Hand in the Stanley Cup Finals,” Chance, 11(1) 3-7.  (1998)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Metrics: You Are What You Measure!," European Management Journal, Hauser, John R. and Gerry Katz, 16 (5) 516-52  (1998)

Dr. John R. Hauser 2014-02-28T12:05:56.347-05:00

“No Problem! How Confident? Comforting Findings from JCR Pretests, Manipulation Checks, and Problem-Incidence Levels,“ 1998.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Punishment Without Conviction in Two Jurisdictions,“ Andrew Simester and Duncan Simester, Cambridge Law Journal, 51(1), 16-19.  (1998)

Dr. Duncan Simester 2014-06-17T10:19:10.383-04:00

"Research, Development, and Engineering Metrics," Management Science, Hauser, John R., 44 (12) 1670-1689  (1998)

Dr. John R. Hauser 2014-02-28T12:04:25.167-05:00

“Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models,” Management Science, 44(5) 610-628.  (1998)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“The Red and the Black: Mental accounting of savings and debt,” with G. Loewenstein, in Marketing Science, 17, 4-28.  (1998)

Dr. Drazen Prelec 2014-06-24T14:47:32.817-04:00

“The Role Of Sale Signs”, Eric Anderson and Duncan Simester, Marketing Science 17(2), 139-155.  (1998)

Dr. Duncan Simester 2014-06-17T10:21:10.817-04:00

"When and What to Buy: A Nested Logit Model of Coffee Purchase," Journal of Forecasting, Guadagni, Peter M. and John D.C. Little, 17, 303-326  (1998)

John D.C. Little 2014-03-18T10:04:52.133-04:00

 "Overcoming Sales Force Reluctance on Leads," The Marketing Report, March 10, p.1.   (1997)

Sharmila C. Chatterjee 2014-07-10T15:37:18.887-04:00

 “Sidepayments in Marketing”, John R. Hauser and Duncan I. Simester, Marketing Science, 16 (3) 246-255  (1997)

Dr. Birger Wernerfelt 2014-01-14T13:54:52.46-05:00

"Can Advertising Copy Make FSI Coupons More Effective?," Journal of Marketing Research, Leclerc, France and John D.C. Little, 34 (4) 473-484  (1997)

John D.C. Little 2014-03-18T10:10:08.21-04:00

“Customers as Strategic Assets,“ The Financial Times, December 1995. Reprinted in The Financial Post (Toronto), November 30, 1996. Reprinted as “Le client, un actif stratègique," in Les Echos: Le Quotidien de la Economie, March 1997. (France)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Keep Your Customer and You’ll Be Satisfied,“ Australia Business Review Weekly, May 1997.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Metrics to Evaluate R,D&E," Research Technology Management, Hauser, John R. and Florian Zettelmeyer, 40 (4) 32-38  (1997 )

Dr. John R. Hauser 2014-02-28T12:09:34.623-05:00

“On the Nature and Scope of the Firm: An Adjustment-Cost Theory”, Journal of Business, 70 (4) 489-514  (1997)

Dr. Birger Wernerfelt 2014-01-14T12:49:33.827-05:00

“Research Note: Optimal Promotion Strategies: A Demand-Sided Characterization,“ Duncan Simester, Management Science, 43 (2), 251-256.  (1997)

Dr. Duncan Simester 2014-06-17T10:16:19.087-04:00

“Side Payments in Marketing”  John Hauser, Duncan Simester, Birger Wernerfelt, Marketing Science, 16(3), 246-255. Finalist for the 1997 Little Best Paper Award.

Dr. Duncan Simester 2014-06-17T10:17:58.713-04:00

"Side Payments in Marketing," Marketing Science, Hauser, John R., Duncan I. Simester, and Birger Wernerfelt, 16 (3) 246-255  (1997)

Dr. John R. Hauser 2014-02-28T12:07:06.84-05:00

“The Problem with Pinball,” Hauser, John R., in AMS Voices, 4.  (1997)

Dr. John R. Hauser 2014-06-03T14:38:06.157-04:00

“The Role of Inference in Context Effects: Inferring What You Want from What is Available”, Drazen Prelec and Florian Zettelmeyer, Journal of Consumer Research, 23 (1) 118-125  (1997)

Dr. Birger Wernerfelt 2014-01-14T14:00:07.31-05:00

"Validation and Lessons from the Field: Applications of Information Acceleration," Journal of Marketing Research, Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann and Roberta A. Chicos, 34 (1) 143-153  (1997)

Dr. John R. Hauser 2014-02-28T12:08:50.433-05:00

“Why Customers Belong in Your List of Assets,“ Australia Business Review Weekly, May 19, 1997.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

 “Efficient Marketing Communication: Helping the Customer Learn”, Journal of Marketing Research, 33 (2) 239-246   (1996)

Dr. Birger Wernerfelt 2014-01-14T14:09:05.187-05:00

"A Theory of Forward Buying, Merchandising, and Trade Deals," Marketing Science, Lal, Rajiv, John D.C. Little, and J. Miguel Villas-Boas, 15 (1) 21-37  (1996)

John D.C. Little 2014-03-18T10:27:34.573-04:00

"Assessing How Many Customers Have Really Been Won or Lost in Industrial Markets," 1996.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Bottleneck in the Successful Implementation of Direct marketing: Paradoxical Behavior of Salespeople?," Chatterjee, Sharmila C., Working Paper 15-1996, Institute for the Study of Business Markets.  (1996)

Sharmila C. Chatterjee 2014-07-10T15:41:19.313-04:00

"Integrating Mechanisms for Marketing and R&D," Journal of Product Innovation Management, Griffin, Abbie, and John R. Hauser, 13 (3) 191-215  (1996)

Dr. John R. Hauser 2014-02-28T12:10:50.837-05:00

"Internal Customers and Internal Suppliers," Journal of Marketing Research, Hauser, John R., Duncan I. Simester, and Birger Wernerfelt, 33 (3) 268-280  (1996)

Dr. John R. Hauser 2014-02-28T12:14:18.99-05:00

“Internal Customers and Internal Suppliers”, John R. Hauser and Duncan I. Simester, Journal of Marketing Research, 33 (3) 268-280  (1996)

Dr. Birger Wernerfelt 2014-01-14T14:06:19.773-05:00

“Internal Customers and Internal Suppliers,” John Hauser, Duncan Simester and Birger Wernerfelt, Journal of Marketing Research, XXXIII(III), 268-280.  (1996)

Dr. Duncan Simester 2014-06-17T10:08:37.263-04:00

"Management Generated Leads: Panacea for Enhancing Salesforce Productivity?," Chatterjee, Sharmila C., Working Paper 22-1996, Institute for the Study of Business Markets.  (1996)

Sharmila C. Chatterjee 2014-07-10T15:39:22.477-04:00

“Oh Pressed Hair!: The Politicization of Black Hair Texture as Reflected in Print Advertisements, 1940-1995,” Harvard University Undergraduate Honors Thesis, Harvard University Archives  (1996)

Dr. Renee Richardson Gosline 2014-07-22T13:50:41.393-04:00

"Premarket Forecasting of Really-New Products," Journal of Marketing, Urban, Glen L., Bruce Weinberg and John R. Hauser, 60 (1) 47-60  (1996)

Dr. John R. Hauser 2014-02-28T12:15:18.917-05:00

“The Effect of Variety Seeking Behavior on Optimal Product Positioning,” Applied Stochastic Models and Data Analysis, 12(1), 27-44.  (1996)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"You Are What You Measure," Hauser, John R., in AMS Voices, 1.  (1996)

Dr. John R. Hauser 2014-06-03T14:39:13.68-04:00

 “Resource-Based Strategy in a Stochastic Model”, in Cynthia A. Montgomery (ed.), Resource-Based and Evolutionary Theories of the Firm, Norwell, MA, and Dordrecht: Kluwer Academic, pp. 133-146.  (1995)

Dr. Birger Wernerfelt 2014-01-15T12:32:25.967-05:00

“A Rational Reconstruction of the Compromise Effect”Journal of Consumer Research, 21 (4) 627-633  (1995)

Dr. Birger Wernerfelt 2014-01-14T14:30:13.647-05:00

"Concentrated vs. Balanced Sourcing: An Examination of Retailer Purchasing Decisions in Closed Markets," Chatterjee, Sharmila C., Saara Hyvonen, and Erin Anderson, Journal of Retailing, v71, n1, 23-46.  (1995)

Sharmila C. Chatterjee 2014-07-10T15:43:33.277-04:00

"Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities and Combinations of Criteria," Roland Rust, Duncan Simester, Roderick Brodie, V. Nilikant, Management Science, 41(2), 322-333.  (1995)

Dr. Duncan Simester 2014-06-17T10:06:51.263-04:00

"Models for Marketing Managers," in D. Sudharshan and K. Monroe, eds., Proceedings of the 13th Paul D. Converse Symposium, American Marketing Association, Chicago.  (1995)

John D.C. Little 2014-07-21T23:11:21.687-04:00

"Signaling Price Image Using Advertised Prices," Duncan Simester, Marketing Science14(2), 166-188. Finalist for the 1995 Little Best Paper Award.

Dr. Duncan Simester 2014-06-17T10:07:55.077-04:00

“The Resource-based View of the Firm: Ten Years After”, Strategic Management Journal, 16 (3) 171-175  (1995)

Dr. Birger Wernerfelt 2014-01-16T12:13:32.4-05:00

“An Efficiency Criterion for Marketing Design”, ?Journal of Marketing Research, 31 (4) 462-470  (1994)

Dr. Birger Wernerfelt 2014-01-14T14:36:18.263-05:00

"An Empirical Analysis of Latitude of Price Acceptance in Consumer Packaged Goods," Kalyanaram, Gurumurthy and John D.C. Little. Journal of Consumer Research, 21 408-418  (1994)

John D.C. Little 2014-07-21T23:14:20.513-04:00

"Customer Base Analysis: An Industrial Purchase Process Application," Marketing Science, 13, 41-67. Recipient, John D. C. Little Award for Best Paper in an INFORMS journal.  (1994)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Customer Satisfaction Based Incentive Systems”, John R. Hauser and Duncan I. Simester, Marketing Science, 13 (4) 327-350   (1994)

Dr. Birger Wernerfelt 2014-01-14T14:32:43.397-05:00

"Customer Satisfaction Incentives," Marketing Science, Hauser, John R., Duncan I. Simester, and Birger Wernerfelt, 13 (4) 327-350  (1994)

Dr. John R. Hauser 2014-02-28T12:21:03.457-05:00

"Customer Satisfaction Incentives," John Hauser, Duncan Simester and Birger Wernerfelt,Marketing Science,13(4), 327-350. Finalist for the 1994 Little Best Paper Award

Dr. Duncan Simester 2014-06-17T10:05:36.497-04:00

"Information Technology in Marketing," in Thomas J. Allen and Michael S. Scott Morton, eds., Information Technology and the Corporation of the 1990s: Research Studies, Oxford University Press, New York.  (1994)

John D.C. Little 2014-07-21T23:12:56.673-04:00

"Modeling Market Response in Large Customer Panels," in Blattberg, Glazer and Little, eds., The Marketing Information Revolution, Harvard Business School Press  (1994)

John D.C. Little 2014-07-21T23:15:25.087-04:00

“On Model Building,” pp. 167-182 in William A. Wallace, ed., Ethics in Modeling, Pergamon, Elsevier Science Ltd., Oxford, U.K.  (1994)

John D.C. Little 2014-07-21T23:45:15.933-04:00

“On the Function of Sales Assistance”Marketing Science, 13 (1) 68-82  (1994)

Dr. Birger Wernerfelt 2014-01-14T14:57:33.277-05:00

"Salesperson Reaction to Management Lead Generation Programs: The Paradox Investigated," Chatterjee, Sharmila C., Dissertation, The Wharton School, University of Pennsylvania.  (1994)

Sharmila C. Chatterjee 2014-07-10T15:46:15.37-04:00

“Selling Formats for Search Goods”Marketing Science, 13 (3) 298-309  (1994)

Dr. Birger Wernerfelt 2014-01-14T14:55:34.87-05:00

"The Effect of Advertising on Brand and Industry Demand for Tobacco,"  Duncan Simester, Roderick Brodie,  New Zealand Journal of Business, 16(1), 21-37.  (1994)

Dr. Duncan Simester 2014-06-17T10:02:32.197-04:00

The Marketing Information Revolution. Blattberg, Robert C., Rashi Glazer, and John D.C. Little, eds., Boston, MA: Harvard Business School Press, 1994.

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Understanding Price Effects for New Nondurables: How Price Responsiveness Varies Across Depth-of-Repeat Classes and Types of Consumer," European Journal of Operational Research, 76, 359-374.  (1994)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models," Marketing Science, 12, 395-414.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Design and Marketing of New Products, Urban, Glen L. and John Hauser, Englewood Cliffs, N.J., Prentice Hall, Second Edition 1993

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Design and Marketing of New Products, Urban, Glen L. and John Hauser, Englewood Cliffs, N.J., Prentice Hall, Second Edition 1993

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"Does Measuring Intent Change Behavior?" Journal of Consumer Research, 20, 46-61.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing," Journal of Marketing Research, 30, 478-493.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Forecasting Criminal Sentencing Decisions," Duncan Simester, Roderick Brodie, International Journal of Forecasting, 9(1), 49-60.  (1993)

Dr. Duncan Simester 2014-06-17T10:04:05.29-04:00

"How Consumers Allocate their Time When Searching for Information," Journal of Marketing Research, Hauser, John R., Glen L. Urban, and Bruce Weinberg, 30 (4) 452-466  (1993)

Dr. John R. Hauser 2014-02-28T12:22:31.6-05:00

"How Puritan Bennett Used the House of Quality," Sloan Management Review, Hauser, John R., 34 (3) 61-70  (1993)

Dr. John R. Hauser 2014-02-28T12:23:49.857-05:00

"The Voice of the Customer," Marketing Science, Griffin, Abbie and John R. Hauser , 12 (1) 1-27  (1993)

Dr. John R. Hauser 2014-02-28T12:24:34.017-05:00

"Truth in Concentration in the Land of (80/20) Laws," Marketing Science, 12, (1993) 167-183. Finalist, Best Paper Award, Marketing Science Institute, 1994.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Attribute Interdependencies in Product Performance Claims: Truth and Consequences," in Proceedings, NAD Workshop IV, Product Performance Tests, (June 1992), 99-108.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Estimating Nonlinear Parameters in the Multinomial Logit Model," Marketing Science, Fader, Peter S., James M. Lattin, and John D.C. Little, 11 (4) 372-85  (1992)

John D.C. Little 2014-08-08T11:56:35.253-04:00

"How Does A Product Market's Typical Price-Promotion Pattern Affect the Timing of Households' Purchases: An Empirical Study Using UPC Scanner Data," Journal of Retailing, 68, 316-338.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Patterns of Communication Among Marketing, Engineering, and Manufacturing -- A Comparison between Two New Product Teams," Management Science, Griffin, Abbie and John R. Hauser, 38 (3) 360-373  (1992)

Dr. John R. Hauser 2014-02-28T12:28:16.773-05:00

“Risk Reduction and Umbrella Branding”, Birger Wenerfelt, Cynthia A. Montgomery, Journal of Business, 65 (1) 31-50  (1992)

Dr. Birger Wernerfelt 2014-01-14T15:00:08.52-05:00

"Some Characterizations of Stockpiling Behavior Under Uncertainty," Marketing Letters, 3, 5-16.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Tautologies, Models and Theories: Can We Find 'Laws' of Manufacturing," IIE Transactions, Little, John D.C., 24 (3) 7-13  (1992)

John D.C. Little 2014-08-08T16:24:20.287-04:00

"The Relationship Between Purchases Made on Promotion and Shopping Trip Behavior," Journal of Retailing, 68, 294-315.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which Intenders Actually Buy?" Journal of Marketing Research, 29 (1992), 391-405. Abstracted in the Journal of Product Innovation Management, 10 (1993), 359. Winner, best paper award, 1994: American Marketing Association, Advanced Research Techniques Forum.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Brand Loyalty and Market Equilibrium”, Marketing Science, 10 (3) 229-245  (1991)

Dr. Birger Wernerfelt 2014-01-15T11:26:35.853-05:00

"Combining Forecasts: Operational Adjustments to Theoretically Optimal Rules," Management Science, 36, 1044-1056.  (1991)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"How Many Forecasters Do You Really Have? Mahalanobis Provides the Intuition for the Surprising Clemen and Winkler Result," Operations Research, 39, 519-523.  (1991)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Inferring Causality in Consumer Perception Studies in Litigation Contexts," in Proceedings, NAD Workshop III, Advances in Claim Substantiation (April 1991), 161-170.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Models of Purchase Timing and Models of Brand Choice: Outlook and Issues," International Journal of Research in Marketing, 8, 163-168.  (1991)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Little, John D.C. "Operations Research in Industry: Success - Yes; Wisdom - Maybe; Complacency - No," pp. 3-10 in H.E. Bradley, ed., Operational Research '90, Pergamon Press, Oxford  (1991)

John D.C. Little 2014-08-08T16:35:26.19-04:00

"Salesperson Reaction to Manufacturer Lead Generation Programs: The Paradox Investigated," Chatterjee, Sharmila C., in Proceedings of the 21st Annual Albert Haring Symposium, Indiana University.  (1991)

Sharmila C. Chatterjee 2014-07-10T15:47:56.167-04:00

"Sentencing: Rime and Reason," New Zealand Law Review, Andrew Simester, Duncan Simester Part I, 93-102.  (1991)

Dr. Duncan Simester 2014-06-17T10:01:12.763-04:00

“Sources of Superior Performance: Market Share vs. Industry Effects in the U.S. Brewing Industry”, Birger Wernerfelt, Cynthia A. Montgomery, Management Science, 37 (8) 954-959  (1991)

Dr. Birger Wernerfelt 2014-01-15T11:22:48.09-05:00

“Strategy and the Research Process: Reply”, Strategic Management Journal, Cynthia A. Montgomery and Srinivasan Balakrishnan, 12 (1) 83-84  (1991)

Dr. Birger Wernerfelt 2014-01-16T12:16:38.31-05:00

“Advertising Content When Brand Choice is a Signal”, Journal of Business, 63 (1) 91-98  (1990)

Dr. Birger Wernerfelt 2014-01-15T11:31:35.57-05:00

“An Evaluation Cost Model of Consideration Sets”, Birger Wernerfelt, John R. Hauser, Journal of Consumer Research, 16 (4) 393-408  (1990)

Dr. Birger Wernerfelt 2014-01-15T11:29:26.4-05:00

"An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research, Hauser, John R. and Birger Wernerfelt, 16, 393-408  (1990)

Dr. John R. Hauser 2014-02-28T12:30:58.72-05:00

"Analyzing Sexual Offence Sentences: An Empirical Approach," Andrew Simester, Duncan Simester, Australian and New Zealand Journal of Criminology, 23, 269-283.  (1990)

Dr. Duncan Simester 2014-06-17T09:57:08.28-04:00

"CoverStory - Automated News Finding in Marketing," Interfaces, Schmitz, John D., Gordon D. Armstrong, and John D.C. Little, 20(6) 29-38  (1990)

John D.C. Little 2014-08-08T14:09:26.727-04:00

"Prelaunch Forecasting of New Automobiles: Models and Implementation," Management Science, Urban, Glen. L., John. R. Hauser, and John. H. Roberts, 36 (4) 401-421  (1990)

Dr. John R. Hauser 2014-02-28T12:29:54.017-05:00

Review of R. Selten, Models of Strategic Rationality in Managerial and Decision Economics, 11, no. 1, February, pp. 69-70.  (1990)

Dr. Birger Wernerfelt 2014-06-12T15:13:19.307-04:00

“Why Do Firms Reduce Business Risk?”, Wernerfelt, Birger, Raphael H. Amit  Academy of Management Journal, 33 (3) 520-533  (1990)

Dr. Birger Wernerfelt 2014-01-16T12:18:37.297-05:00

A Method for Analyzing Left-Filtered Marketing Durations with an Application to Panel Dropout, May 1989.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Combining Multiple Estimates: An Application to Damage Assessment Litigation, May 1989.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Credible Delegation by Oligopolists: An Example from Distribution Channel Management”, Wernerfelt, Birger, and Anne T. Coughlan, Management Science, 35 (2) 226-239  (1989)

Dr. Birger Wernerfelt 2014-01-15T11:37:33.373-05:00

“Determinants of Firm Performance: The Relative Importance of Economic and Organizational Factors”, Wernerfelt, Birger, and Gary S. Hansen,  Strategic Management Journal, 10 (5) 399-411   (1989)

Dr. Birger Wernerfelt 2014-01-16T12:25:13.853-05:00

ENTERPRISE: An Integrating Management Exercise,Scientific Press, 1989

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

“From Critical Resources to Corporate Strategy”Journal of General Management, 14 (3) 4-12  (1989)

Dr. Birger Wernerfelt 2014-01-16T12:22:03.503-05:00

"Shopping Trip Behavior: An Empirical Investigation," Marketing Letters, 1, 55-70.  (1989)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Strategy Content and the Research Process: A Critique and Commentary”, Wernerfelt, Birger, Cynthia A. Montgomery and Srinivasan Balakrishnan, Strategic Management Journal, 10 (2) 189-197  (1989)

Dr. Birger Wernerfelt 2014-01-16T12:28:07.563-05:00

"Surprising Inferences from Unsurprising Observations: Do Conditional Expectations Really Regress to the Mean?" The American Statistician, 43, 176-183.  (1989)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Tacit Collusion in Differentiated Cournot Games”, Economics Letters, 29 (4) 303-306  (1989)

Dr. Birger Wernerfelt 2014-01-14T12:53:26.493-05:00

“The Competitive Implications of Relevant-Set/Response Analysis”, Wernerfelt, Birger, John R. Hauser,  Journal of Marketing Research, 26 (4) 391-405  (1989)

Dr. Birger Wernerfelt 2014-01-15T11:33:40.617-05:00

"The Competitive Implications of Relevant-Set/Response Analysis," Journal of Marketing Research, Hauser, John R. and Birger Wernerfelt, 26 (4) 391-405  (1989)

Dr. John R. Hauser 2014-02-28T12:35:31.903-05:00

 “A Model for Customer Complaint Management”, Wernerfelt, Birger, and Claes Fornell, Marketing Science, 7 (3) 287-298  (1988)

Dr. Birger Wernerfelt 2014-01-15T11:42:02.793-05:00

 “Diversification, Ricardian Rents, and Tobin’s q”, Birger Wernerfelt, Cynthia A. Montgomery, RAND Journal of Economics, 19(4), 623-32.    (1988)

Dr. Birger Wernerfelt 2014-06-12T12:54:19.707-04:00

 “Reputation, Monitoring and Effort”, Information Economics and Policy, 3 (3) 207-218.  (1988)

Dr. Birger Wernerfelt 2014-01-14T12:55:00.253-05:00

"An Experiment in Approval Voting," Management Science, Fishburn, Peter C. and John D.C. Little, 34(5) 555-568  (1988)

John D.C. Little 2014-08-08T16:37:15.75-04:00

"Competitive Price and Positioning Strategies," Marketing Science, Hauser, John R., 7 (1) 76-91  (1988)

Dr. John R. Hauser 2014-02-28T12:39:18.62-05:00

Definitions of Marketing Models in P. Bennett (ed.) Dictionary of Marketing Terms, Chicago, IL.: American Marketing Association, 1988.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Existence and Uniqueness of Price Equilibrium in ‘Defender”’, Birger Wernerfelt, John R. Hauser,  Marketing Science, 7 (1) 92-93   (1988)

Dr. Birger Wernerfelt 2014-01-15T11:45:24.363-05:00

“General Equilibrium with Real Time Search in Labor and Product Markets”Journal of Political Economy, 96 (3), 821-31  (1988)

Dr. Birger Wernerfelt 2014-01-14T13:03:22.497-05:00

"Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?" (with Comments and Reply) Journal of Business and Economic Statistics, 6, 145-166.  (1988)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Implicit Coalitions in a Generalized Prisoner's Dilemma," Journal of Conflict Resolution, Fader, Peter and John R. Hauser, 32 (3) 553-582  (1988)

Dr. John R. Hauser 2014-02-28T12:38:28.403-05:00

“On the Existence of a Nash Equilibrium Point in N-Person Nonzero Sum Stochastic Jump Differential Games”, Optimal Control Applications and Methods, 9 (4) 449-456  (1988)

Dr. Birger Wernerfelt 2014-01-15T12:13:52.19-05:00

"The Constitution Act," Auckland University Law Review, 6(1), 98-102.  (1988)

Dr. Duncan Simester 2014-06-17T09:55:38.553-04:00

"The House of Quality," Harvard Business Review  (1988)

Dr. John R. Hauser 2014-02-28T12:37:21.297-05:00

“Umbrella Branding as a Signal of New Product Quality: An Example of Signaling by Posting a Bond”, RAND Journal of Economics, 19 (3) 458-466.  (1988)

Dr. Birger Wernerfelt 2014-01-14T12:59:37.523-05:00

“Competitive Price and Quality Under Asymmetric Information”, Birger Wernerfelt, Gerard J. Tellis,  Marketing Science, 6 (3) 240-253  (1987)

Dr. Birger Wernerfelt 2014-01-15T11:51:21.753-05:00

“Competitive Strategy Under Uncertainty”, Birger Wernerfelt, Aneel Karnani, Strategic Management Journal, 8 (2) 187-194  (1987)

Dr. Birger Wernerfelt 2014-01-16T12:39:07.35-05:00

"Counting Your Customers: Who Are They and What Will They Do Next?" Management Science, 33, 1-24.  (1987)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis”, Birger Wernerfelt, Claes Fornell, Journal of Marketing Research, 24 (4) 337-346  (1987)

Dr. Birger Wernerfelt 2014-01-15T11:48:44.347-05:00

Methods for Choosing Among Statistical Models: The Relation Between Akaike's Information Criterion and the Likelihood Ratio Test  (1987)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

The Complexity of the Conjoint Measurement Task Affects the Number of Attributes Used to Form Preferences: i.e., It Matters How You Measure, June 1987.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

The Effect of Variety Seeking Behavior on Optimal Product Positioning, May 1987.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Uniqueness of Nash Equilibrium for Linear-Convex Stochastic Differential Games”, Journal of Optimization Theory and Applications, 53 (1) 133-138  (1987)

Dr. Birger Wernerfelt 2014-01-15T12:16:13.76-05:00

“A Special Case of Dynamic Pricing Policy”, Management Science, 32 (12) 1562-1566  (1986)

Dr. Birger Wernerfelt 2014-01-15T11:55:14.637-05:00

Applying Marketing Management: Four Simulations, Scientific Press, 1986.

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Essentials of New Product Management, Prentice Hall, 1986

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Essentials of New Product Management, Prentice Hall, 1986

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

“Product Line Rivalry: Note”American Economic Review, 76 (4) 842-844   (1986)

Dr. Birger Wernerfelt 2014-01-14T13:05:27.05-05:00

"Research Opportunities in the Decision and Management Sciences," Management Science, Little, John D.C., 32(1) 1-13  (1986)

John D.C. Little 2014-08-08T16:39:48.013-04:00

“Semifuzzy Games”, International Journal for Fuzzy Sets and Systems, 19 (1) 21-28  (1986)

Dr. Birger Wernerfelt 2014-01-15T12:17:53.027-05:00

“Technical Change, Competition and Vertical Integration”, Strategic Management Journal, S. Balakrishnan, 7 (4) 347-359  (1986)

Dr. Birger Wernerfelt 2014-01-16T12:31:57.67-05:00

“The Relation Between Market Share and Profitability”Journal of Business Strategy, 6(4) 67-74  (1986)

Dr. Birger Wernerfelt 2014-01-16T12:33:47.35-05:00

"Value Priority Hypotheses for Consumer Budget Plans," Journal of Consumer Research, Hauser, John R. and Glen L. Urban, 12 (4) 446-462  (1986)

Dr. John R. Hauser 2014-02-28T14:01:14.61-05:00

Which Preference Distributions Lead to Luce's Choice Axiom? February 1986.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

 “Multiple Point Competition” (with Aneel Karnani), Strategic Management Journal, 6, no. 1, January-March, 87-96  (1985)

Dr. Birger Wernerfelt 2014-06-12T15:03:14.99-04:00

"A Bayesian Cross-Validated Likelihood Method for Comparing Alternate Specifications of Quantitative Models," Marketing Science, 4, 20-40.  (1985)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"A Measurement Error Approach for Modeling Consumer Risk Preference," Management Science, Eliashberg, Jehoshua and John R. Hauser, 31 (1) 1-25  (1985)

Dr. John R. Hauser 2014-02-28T14:02:14.853-05:00

“Brand Loyalty and User Skills”, Journal of Economic Behavior and Organization, 6 (4) 381-385   (1985)

Dr. Birger Wernerfelt 2014-01-14T13:11:48.45-05:00

“Consumption Experience and Sales Promotion Expenditure”, Birger Wernerfelt, Claes Fornell, William T. Robinson, Management Science, 31 (9) 1089-1105  (1985)

Dr. Birger Wernerfelt 2014-01-15T12:02:35.277-05:00

"Is the Customer Still Active?" The American Statistician, 39, 291-295.  (1985)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Multiple Point Competition," Aneel Karnani, Birger Wernerfelt, Strategic Management Journal,  6 (1) 87-96  (1985)

Dr. Birger Wernerfelt 2014-01-16T12:41:58.73-05:00

“The Capital Asset Pricing Model and Strategic Planning”, Management Science, 31 (4) 510  (1985)

Dr. Birger Wernerfelt 2014-01-16T12:34:58.97-05:00

“The Dynamics of Prices and Market Shares Over the Product Life Cycle”, Management Science, 31 (8) 928-939  (1985)

Dr. Birger Wernerfelt 2014-01-15T12:06:59.297-05:00

“To Brand or Not to Brand? A Theoretical and Empirical Question”, Wernerfelt, Birger, and  David E.M. Sappington,  Journal of Business, 58 (3) 279-293  (1985)

Dr. Birger Wernerfelt 2014-01-15T12:10:15.757-05:00

"Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases," Marketing Science, 4, 255-266.  (1985)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

 “A Resource-based View of the Firm”Strategic Management Journal 5, no. 2, April-June, pp. 171-80.  Winner: 1994 Strategic Management Society/Wiley Best Paper Prize.  (1984)

Dr. Birger Wernerfelt 2014-06-12T15:04:15.507-04:00

 “Consumers with Differing Reaction Speeds, Scale Advantages and Industry Structure”European Economic Review, 24 (2), 257-70  (1984)

Dr. Birger Wernerfelt 2014-01-14T13:27:50.507-05:00

"Application of the `DEFENDER' Consumer Model," Marketing Science, Hauser, John R., and Steven P. Gaskin, 3 (4) 327-351  (1984)

Dr. John R. Hauser 2014-02-28T14:03:24.127-05:00

"Assessing Validity and Test-Retest Reliability for 'Pick K of N' Data," Marketing Science, 3, 23-40.  (1984)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications, May 1984. A modified and extended version, with additional analyses, was published as "Why Does the NBD Model Work?..." in Marketing Science.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Consumer Research to Focus R&D Projects," Journal of Product Innovation Management, Hauser, John R., 1 (2) 70-84  (1984)

Dr. John R. Hauser 2014-02-28T14:51:23.733-05:00

Decision Support Systems for Marketing Managers. Little, John D.C. and Michael N. Cassettari. New York, NY: AMA Membership Publications Division, American Management Associations, 1984.

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Integration of the Sales Force: An Empirical Examination," The Rand Journal of Economics, 15, 385-395. Reprinted in O. E. Williamson and S. E. Masten (eds.), Transaction Cost Economics, Cheltenham, UK: Edward Elgar Publishing Ltd., a volume in the series, The International Library of Critical Writings in Economics, Mark Blaug (Series ed.), 1994.  (1984)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Issues in Measuring Concentration Among Firms, Suppliers and Customers, August 1984. Part of this paper is incorporated in a working paper with Lee Cooper and Donald G. Morrison, "Truth in Concentration in the Land of (80/20) Laws."

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Stagflation, New Products and Speculation”, Journal of Macroeconomics, 6 (3) 295-309   (1984)

Dr. Birger Wernerfelt 2014-01-14T13:15:05.597-05:00

"Testing Competitive Market Structures," Marketing Science, Urban, Glen L., P. L. Johnson and John R. Hauser, 3 (2) 83-112  (1984)

Dr. John R. Hauser 2014-02-28T14:04:28.48-05:00

Theory and Empirical Fit: A Bayesian Approach to Comparing Structural Equation Models, in Proceedings of the American Marketing Association's 1984 Winter Marketing Educators' Conference.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Defensive Marketing Strategy," Marketing Science, Hauser, John R., and Steven M. Shugan, 2 (4) 319-360  (1983)

Dr. John R. Hauser 2014-02-28T14:52:29.67-05:00

"Measuring Miscomprehension for Televised Communications Using True-False Questions," Journal of Consumer Research, 10, 147-156.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Modeling and Estimation Using Job Duration Data," Organizational Behavior and Human Performance, 32, 1-22.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Prediction of Future Random Events with the Condensed Negative Binomial Distribution," Journal of the American Statistical Association, 78, 449-456.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Some Sampling Properties of a Model for Income Distribution," Journal of Business and Economic Statistics, 1, 147-153.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

The Role of Within Group Variance in the Design and Analysis of Market Experiments, June 1983.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Application Predictive Test, and Strategy Implications of a Dynamic Model of Consumer Response," Marketing Science, Hauser, John R., and Kenneth J. Wisniewski, 1 (2) 143-179  (1982)

Dr. John R. Hauser 2014-02-28T14:55:25.73-05:00

Conditional Expectations for a Generalized NBD Model: Theory and Applications, February 1982. A modified and extended version, with additional analyses, was published as "Why Does the NBD Model Work?..." in Marketing Science.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Dynamic Analysis of Consumer Response to Marketing Strategies," Management Science, Hauser, John R., and Kenneth J. Wisniewski, 28 (5) 455-486  (1982)

Dr. John R. Hauser 2014-02-28T14:56:10.063-05:00

"Knowledge from Numbers: Marketing Decision Support Systems," Industrial Marketing, Little, John D.C., Lakshmi Mohan, and Anthony Hatoun, 67 (3) 46-49  (1982)

John D.C. Little 2014-08-08T15:33:24.74-04:00

"Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance," Marketing Science, 1, 57-78.  (1982)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines," Interfaces, Alan P. Kuritsky, John D.C. Little, Alvin J. Silk, and Emily S. Bassman, 12 (6) 22-37  (1982)

John D.C. Little 2014-08-08T14:16:54.857-04:00

"The MAXBAND Program for Arterial Signal Timing Plans," Public Roads, Cohen, S. L. and J. D. C. Little, 46 (2) 61-65  (1982)

John D.C. Little 2014-08-08T15:52:38.9-04:00

"A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation," Journal of Marketing, Tybout, Alice M. and John R. Hauser, 45 (3) 81-101  (1981)

Dr. John R. Hauser 2014-02-28T14:57:26.973-05:00

"A Model of Careers in a Simple Hierarchy: Generalizing the Junior Professional's Decision Rule," The Bell Journal of Economics, 12, 310-320.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

A Stochastic Model for Evaluating Repeated Media Insertions, July 1981.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Consumer-Oriented Transportation Service Planning: "Consumer Analysis and Strategies"," Applications of Management Science, Hauser, John R., Frank S. Koppelman and Alice M. Tybout, 1, 91-138  (1981)

Dr. John R. Hauser 2014-02-28T15:04:59.327-05:00

"MAXBAND: A Program for Setting Signals on Arteries and Triangular Networks," Transportation Research Record Little, John D.C., Mark D. Kelson, and Nathan H. Gartner, 795, 40-46  (1981)

John D.C. Little 2014-08-08T15:54:41.067-04:00

"On Individual-Level Inference in Job Duration Research: A Reexamination of the Wisconsin School Superintendents Study," Administrative Science Quarterly, 25, 84-89.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Predicting Future Random Events Based on Past Performance," Management Science, 27, 1006-1023.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price," Management Science, Hauser, John R., and Patricia Simmie, 27 (2) 33-56  (1981)

Dr. John R. Hauser 2014-02-28T14:58:13.973-05:00

The Effect of Uncertainty on Attribute Importance in Linear Compensatory Models, September 1981.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Median Residual Lifetime: A Characterization Theorem and an Application," Operations Research, 29, 392-399.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"A Theory for Pricing Nonfeatured Products in Supermarkets," Journal of Business, Little, John D.C. and Jeremy F. Shapiro, 53 (3 pt.2) S199-209  (1980)

John D.C. Little 2014-08-08T14:18:39.663-04:00

"Intensity Measures of Consumer Preference," Operation Research, Hauser, John R., and Steven M. Shugan, 28 (2) 278-320  (1980)

Dr. John R. Hauser 2014-02-28T15:08:58.3-05:00

"Jobs, Strikes and Wars: Probability Models for Duration" Organizational Behavior and Human Performance, 25, 224-251.  (1980)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Aggregate Advertising Models: The State of the Art", Operations Research, Little, John D.C., 27(4) 629-667  (1979)

John D.C. Little 2014-08-08T14:22:27.56-04:00

"Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness," Journal of Marketing Research, Hauser, John R., and Frank S. Koppelman, 16 (4) 495-506  (1979)

Dr. John R. Hauser 2014-02-28T15:24:29.88-05:00

"Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior," Journal of Consumer Research, Hauser, John R., and Glen L. Urban, 5, 251-262  (1979)

Dr. John R. Hauser 2014-02-28T15:26:05.953-05:00

"Decision Support Systems for Marketing Managers," Journal of Marketing, Little, John D.C., 43 (3) 9-26  (1979)

John D.C. Little 2014-08-08T15:38:18.253-04:00

"Destination Choice Behavior for Non-Grocery Shopping Trips," Transportation Research Record, Koppelman, Frank S. and John R. Hauser, 673, 157-165  (1979)

Dr. John R. Hauser 2014-02-28T15:43:47.603-05:00

A Nonstationary Markovian Binary Choice Model, May 1978.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice," Management Science,  Hauser, John R. 24 (13) 1331-1341  (1978)

Dr. John R. Hauser 2014-02-28T15:47:30.173-05:00

"Testing the Accuracy, Usefulness and Significance of Probabilistic Models: An Information Theoretic Approach," Operations Research, Hauser, John R. 26 (3) 406-421  (1978)

Dr. John R. Hauser 2014-02-28T15:48:14.463-05:00

"A Normative Methodology for Modeling Consumer Response to Innovation," Operations Research, Hauser, John R. and Glen L. Urban, 25 (4) 579-619  (1977)

Dr. John R. Hauser 2014-02-28T15:48:55.137-05:00

"Marketing Issues Related to "Waste" Grown Aquatic Foods," Environmental Management, Huguenin, John E. and John D.C. Little, 1 (5) 433-440  (1977)

John D.C. Little 2014-08-08T16:41:49.433-04:00

"Optimal Adaptive Control: A Multivariate Model for Marketing Applications," IEEE Transactions on Automatic Control, AC-22 (2) 187-195  (1977)

John D.C. Little 2014-07-21T23:30:50.523-04:00

"Simultaneous Optimization of Offsets, Splits and Cycle Times," Transportation Research Record Gartner, Nathan H., John D.C. Little and Henry Gabbay, 596, 6-15  (1976)

John D.C. Little 2014-08-08T15:56:09.21-04:00

"The ADVISOR Project: A Study of Industrial Marketing Budgets," Sloan Management Review, Lilien, Gary L. and John D.C. Little, 17,17-31  (1976)

John D.C. Little 2014-08-08T14:28:13.32-04:00

"A Market Share Theorem," Journal of Marketing Research, Bell, David E., Ralph L. Keeney, and John D.C. Little, 12, 136-141  (1975)

John D.C. Little 2014-08-08T14:35:15.163-04:00

"BRANDAID: A Marketing‑Mix Model, Part 1: Structure" and "Part 2: Implementation, Calibration, and Case Study," Operations Research, Little, John D.C., 23 (4)628-673  (1975)

John D.C. Little 2014-08-08T14:32:31.247-04:00

"Optimization of Traffic Signal Settings by Mixed‑Integer Linear Programming, Part 1: The Network Coordination Problem" and "Part 2: The Network Synchronization Problem," Transportation Science, Gartner, Nathan H., John D.C. Little, and Henry Gabbay, 9 (4) 321-63 (November).  (1975)

John D.C. Little 2014-08-08T15:59:13.73-04:00

"Citizen Feedback System: The Puerto Rico Model,” National Civic Review, Little, John D.C., Chandler H. Stevens, and Peter Tropp, 60 (4) 191-198, 203  (1971)

John D.C. Little 2014-08-08T16:43:41.523-04:00

"Optimal Service Policy for the M/G/1 Queue with Multiple Classes of Arrivals," Kakalik, James S. and John D.C. Little. P-4525, The RAND Corporation   (1971)

John D.C. Little 2014-07-21T23:33:36.49-04:00

Applications of Management Science in Marketing, Eds. Montgomery, David B. and Glen L. Urban, Englewood Cliffs, N.J.: Prentice Hall.  (1970)

Dr. Glen Urban 2014-07-10T16:57:39.51-04:00

Little, John D.C. and Theodore E. Hlavac, Jr. (1969), "A Geographic Model of an Urban Automobile Market," pp 302-311 in D. Hertz and J. Melese, ed., Proc. of the 4th International Conference on Operational Research, Wiley‑Interscience, New York,  (1969)

John D.C. Little 2014-08-08T15:13:49.47-04:00

"A Media Planning Calculus," Operations Research, Little, John D.C. and Leonard M. Lodish, 17(1)  1-35 (January).   (1969)

John D.C. Little 2014-08-08T14:49:19.233-04:00

Management Science in Marketing, Montgomery, David B. and Glen L. Urban, Englewood Cliffs, N.J.: Prentice Hall.  (1969)

Dr. Glen Urban 2014-07-10T17:00:49.687-04:00

"Evaluation and Improvement of Traffic Signal Settings by Simulation," Highway Research Record, Miller, S. and J. D. C. Little,170, 56-59  (1967)

John D.C. Little 2014-08-08T16:03:52.597-04:00

"A Media Selection Model and its Optimization by Dynamic Programming," Industrial Management Review, Little, John D.C. and Leonard M. Lodish, 8, 15-24  (1966)

John D.C. Little 2014-08-08T15:22:10.707-04:00

"A Model of Adaptive Control of Promotional Spending," Operations Research, Little, John D.C., 14 (6) 1075-1097  (1966)

John D.C. Little 2014-08-08T15:27:06.793-04:00

"The Synchronization of Traffic Signals by Mixed‑Integer Linear Programming," Operations Research, Little, John D.C., 14 (4) 568-594  (1966)

John D.C. Little 2014-08-08T16:11:53.733-04:00

"Synchronizing Traffic Signals for Maximal Bandwidth," Operations Research, Morgan, John T. and John D.C. Little, 12 (6) 896-912  (1964)

John D.C. Little 2014-08-08T16:15:27.44-04:00

"An Algorithm for the Traveling Salesman Problem," Little, John D.C., Katta G. Murty, Dura W. Sweeney, Caroline Karel. Operations Research, 11(6) 972-989. (This paper coined the term:  “branch and bound”)  (1963)

John D.C. Little 2014-07-21T23:34:33.877-04:00

"A Proof of the Queuing Formula: L=λW," Operations Research, 9 (3) 383-387. (L=λW has come to be known as Little’s Law.)  (1961)

John D.C. Little 2014-07-21T23:35:51.243-04:00

"Approximate Expected Delays for Several Maneuvers by a Driver in Poisson Traffic," Operations Research, Little, John D.C., 9 (1) 39-52  (1961)

John D.C. Little 2014-08-08T16:45:21.313-04:00

"The Use of Storage Water in a Hydroelectric System," Operations Research, Little, John D.C. , 3 (2) 187-197              (1955)

John D.C. Little 2014-08-08T16:49:51.36-04:00

A Generalized NBD Regression.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Comment on ‘Monitoring Agents with Other Agents’ by Hal R. Varian”Journal of Institutional and Theoretical Economics, 146, no. 1, March, pp. 177-179. 1990

Dr. Birger Wernerfelt 2014-06-12T12:48:36.453-04:00

"MARKDEF: A Methodology for Understanding Competitive Spaces Based on Consumer Perceptions," Chatterjee, Sharmila C., and D. Sudharshan, Behaviormetrika, v21, n2, 97-119.

Sharmila C. Chatterjee 2014-07-10T15:44:41.593-04:00

"Observational Learning: The Sound of Silence"Encyclopedia of the Sciences of Learning, Norbert M. Seel (Ed.), Springer. Book available at MIT Libraries.

Dr. Juanjuan Zhang 2014-05-19T14:20:54.873-04:00

"Privacy Regulation and Market Structure,” Campbell, James D., Avi Goldfarb and Catherine Tucker, in Journal of Economics & Management Strategy. (Forthcoming)

Dr. Catherine Tucker 2014-07-16T16:42:04.547-04:00

Representing Multi-Item Choice: Development of a General Model, and Applications.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Selection Effects in Online Sharing:  Consequences for Peer Adoption

Dr Sinan Kayhan Aral 2013-09-26T14:58:43.62-04:00

“Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph,” Management Science with John Hauser and Gui Liberali (Forthcoming 2014)

Dr. Glen Urban 2014-07-10T17:03:19.593-04:00