Publications and Working Papers

“The Financial Consequences of Too Many Men: Sex Ratio Effects on Saving, Borrowing, and Spending,” Journal of Personality and Social Psychology.  (forthcoming)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

Morphing Banner Advertisements  (2014)

Dr. John R. Hauser 2014-02-28T09:48:09.5-05:00

Self-Reflection and Articulated Consumer Preferences  (2014)

Dr. John R. Hauser 2014-02-28T09:55:07.267-05:00

Competitive Information, Trust, Brand Consideration, and Sales: Two Field Experiments  (2013)

Dr. John R. Hauser 2014-02-28T10:29:11.537-05:00

Electronic Discovery and the Adoption of Information Technology  (2013)

Dr. Catherine Tucker 2013-04-17T22:34:31.81-04:00

Engineering Social Contagions:  Optimal Network Seeding in the Presence of Homophily  (2013)

Dr Sinan Kayhan Aral 2013-09-26T14:16:25.663-04:00

Managing Privacy  (2013)

Dr. Catherine Tucker 2013-04-17T23:09:20.487-04:00

Social Influence Bias:  a Randomized Experiment  (2013)

Dr Sinan Kayhan Aral 2013-09-26T14:24:07.837-04:00

Social Media and Business Transformation  (2013)

Dr Sinan Kayhan Aral 2013-07-13T17:37:38.267-04:00

What Would Ashton Do - And Does it Matter?  (2013)

Dr Sinan Kayhan Aral 2013-09-26T15:16:22.603-04:00

How Does The Use of Intermediaries Affect Online Search?  (2012)

Dr. Catherine Tucker 2013-04-17T22:33:09.807-04:00

Identifying Influential and Susceptible Members of Social Networks   (2012)

Dr Sinan Kayhan Aral 2013-07-11T14:21:23.697-04:00

Identifying Peer Effects and Influence in Networks  (2012)

Dr Sinan Kayhan Aral 2013-07-13T18:09:55.98-04:00

Information, Technology and Information Worker Productivity   (2012)

Dr Sinan Kayhan Aral 2013-07-11T14:35:50.37-04:00

Paying With Money Or With Effort: Pricing When Customers Anticipate Hassle  (2012)

Dr. Catherine Tucker 2013-04-17T22:30:19.35-04:00

Peer Effects and the Dynamics of Product Use  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:43:52.68-04:00

Poked to Vote  (2012)

Dr Sinan Kayhan Aral 2013-07-13T17:34:11.337-04:00

Shifts in Privacy Concerns  (2012)

Dr. Catherine Tucker 2013-04-17T22:31:40.273-04:00

Social Influence Bias: A Randomized Experiment  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:16:01.32-04:00

Social Networks, Advertising and Antitrust  (2012)

Dr. Catherine Tucker 2013-04-17T23:05:36.357-04:00

The Anatomy and Dynamics of Vision Advantages  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:18:06.763-04:00

The Anatomy and Dynamics of Vision Advantages  (2012)

Dr Sinan Kayhan Aral 2013-07-13T18:07:40.35-04:00

The Economics of Advertising and Privacy  (2012)

Dr. Catherine Tucker 2013-04-17T23:03:44.1-04:00

Three Way Complementarities: Performance Pay, HR Analytics and Information Technology  (2012)

Dr Sinan Kayhan Aral 2013-07-11T14:48:22.79-04:00

Tie Strength, Embeddedness and Social Influence: Evidence from a Large Scale Networked Experiment   (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:20:34.33-04:00

Viral Efficiency and the Decision to Share   (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:24:21.73-04:00

Viral Incentive Systems: A Randomized Field Experiment  (2012)

Dr Sinan Kayhan Aral 2013-07-13T19:36:08.023-04:00

“Fundamental Motives and Business Decisions,” in G. Saad (Ed.) Evolutionary Psychology in the Business Sciences. Springer.   (2011)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

“Let’s Get Serious: Communicating Commitment in Romantic Relationship Formation,” Journal of Personality and Social Psychology.  (2011)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

“Why We Buy: Evolution and Consumer Behavior,” in S. C. Roberts (Ed.) Applied Evolutionary Psychology, Oxford University Press.  (2011)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

A Marketing Science Perspective on Recognition-Based Heuristics (and the Fast and Frugal Paradigm)  (2011)

Dr. John R. Hauser 2014-02-28T10:36:30.58-05:00

Active Machine Learning for Consideration Heuristics  (2011)

Dr. John R. Hauser 2014-02-28T10:30:31.29-05:00

Can Healthcare Information Technology Save Babies?  (2011)

Dr. Catherine Tucker 2013-04-17T22:21:48.91-04:00

Content and Context: Identifying the Impact of Qualitative Information on Consumer Choice   (2011)

Dr Sinan Kayhan Aral 2013-07-13T18:15:15.68-04:00

Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks   (2011)

Dr Sinan Kayhan Aral 2013-07-11T15:05:48.94-04:00

Encryption and Data Security  (2011)

Dr. Catherine Tucker 2013-04-17T22:27:45.783-04:00

Engineering Social Contagions: Optimal Network Seeding and Incentive Strategies  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:39:37.79-04:00

Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment   (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:45:47.89-04:00

Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion   (2011)

Dr Sinan Kayhan Aral 2013-07-13T17:45:03.877-04:00

Online Display Advertising: Targeting and Obtrusiveness  (2011)

Dr. Catherine Tucker 2013-04-17T22:26:02.937-04:00

Peer Effects and the Dynamics of Product Use  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:32:44.733-04:00

Privacy Regulation and Online Advertising  (2011)

Dr. Catherine Tucker 2013-03-27T17:28:23.197-04:00

Search Engine Advertising: Channel Substitution When Pricing Ads to Context  (2011)

Dr. Catherine Tucker 2013-03-27T17:40:11.71-04:00

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage  (2011)

Dr. Catherine Tucker 2013-04-17T22:10:05.997-04:00

Substitution between Online and Offline Advertising Markets  (2011)

Dr. Catherine Tucker 2013-04-17T22:58:47.28-04:00

The Diversity-Bandwidth Tradeoff  (2011)

Dr Sinan Kayhan Aral 2013-07-11T15:00:54.117-04:00

Viral Incentive Systems: A Randomized Field Experiment  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:34:02.44-04:00

Viral Incentive Systems: A Randomized Field Experiment  (2011)

Dr Sinan Kayhan Aral 2013-07-14T16:30:20.46-04:00

“Incidental haptic sensations influence social judgments and decisions,” Science.  (2010)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks   (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:59:02.033-04:00

Combining Network Science and Textual Content Analysis to Understand Information and Knowledge Networks   (2010)

Dr Sinan Kayhan Aral 2013-07-13T18:20:01.627-04:00

Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks   (2010)

Dr Sinan Kayhan Aral 2013-07-13T18:17:25.543-04:00

Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks   (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:51:37.517-04:00

Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks  (2010)

Dr Sinan Kayhan Aral 2013-07-15T21:34:15.753-04:00

Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks   (2010)

Dr Sinan Kayhan Aral 2013-07-15T21:37:13.337-04:00

Discovering the Network Structures that Support Massive Distributed Collaboration in Wikipedia   (2010)

Dr Sinan Kayhan Aral 2013-07-15T21:30:23.637-04:00

Engineering Contagions: Identifying Optimal Seeing and Virality Strategies in Social Networks   (2010)

Dr Sinan Kayhan Aral 2013-07-15T21:27:48.63-04:00

Growing Two-Sided Networks by Advertising the User Base: A Field Experiment  (2010)

Dr. Catherine Tucker 2013-03-27T17:22:52.933-04:00

How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet  (2010)

Dr. Catherine Tucker 2013-03-27T17:20:35.273-04:00

Identifying Influential and Susceptible Individuals in Social Networks: Evidence from a Randomized Experiment   (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:48:31.977-04:00

Identifying Peer Influence and Social Contagion in Networks  (2010)

Dr Sinan Kayhan Aral 2013-07-14T16:53:55.63-04:00

"Infection breeds reticence: The effects of disease salience on self-perceptions of personality and behavioral avoidance tendencies," Psychological Science.  (2009)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

“You Wear Me Out: The Vicarious Depletion of Self-Control,” Psychological Science, 20, 326-332.  (2009)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

Computational Social Science  (2009)

Dr Sinan Kayhan Aral 2013-07-11T15:34:17.16-04:00

Computational Social Science  (2009)

Dr Sinan Kayhan Aral 2013-09-26T15:06:41.3-04:00

Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks   (2009)

Dr Sinan Kayhan Aral 2013-07-15T22:17:42.277-04:00

Distinguishing Influence Based Contagion from Homophily Driven Diffusion in Dynamic Networks   (2009)

Dr Sinan Kayhan Aral 2013-07-11T15:28:51.71-04:00

Influence Dynamics in Large Complex Networks   (2009)

Dr Sinan Kayhan Aral 2013-07-15T21:41:36.147-04:00

Influence Dynamics in Large Complex Networks   (2009)

Dr Sinan Kayhan Aral 2013-07-15T22:08:37.067-04:00

Morph the Web to Build Empathy, Trust and Sales  (2009)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Morph the Web to Build Empathy, Trust and Sales  (2009)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

Network Structure and Information Worker Productivity: New Evidence from the Global Consulting Services Industry   (2009)

Dr Sinan Kayhan Aral 2013-07-15T21:54:24.487-04:00

Networks, Information and Brokerage: The Diversity-Bandwidth Tradeoff   (2009)

Dr Sinan Kayhan Aral 2013-07-15T22:11:11.87-04:00

Privacy Preservation of Measurement Functions on Hashed Text   (2009)

Dr Sinan Kayhan Aral 2013-07-13T18:32:16.39-04:00

Privacy Protection and Technology Diffusion: The Case of Electronic Medical Records  (2009)

Dr. Catherine Tucker 2013-03-27T17:09:04.09-04:00

Testing Three-Way Complementarities: Incentives, Monitoring and Information Technology   (2009)

Dr Sinan Kayhan Aral 2013-07-13T18:27:58.913-04:00

Website Morphing  (2009)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Website Morphing  (2009)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"Social Computing, Networks and Knowledge Management" in Information and Communication Technologies Futures  (2008)

Dr Sinan Kayhan Aral 2013-07-13T17:56:28.057-04:00

“The Costs of Benefits: Help-Refusals Highlight Key Trade-Offs of Social Life,” Personality and Social Psychology Review, 12, 118-140.  (2008)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

Can Healthcare IT Save Babies?  (2008)

Dr. Catherine Tucker 2010-06-29T10:51:11.027-04:00

Identifying Formal and Informal Influence in Technology Adoption with Network Externalities  (2008)

Dr. Catherine Tucker 2013-03-27T16:59:44.723-04:00

Influence Dynamics in Large Complex Networks   (2008)

Dr Sinan Kayhan Aral 2013-07-15T22:24:44.323-04:00

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT   (2008)

Dr Sinan Kayhan Aral 2013-07-13T18:41:08.457-04:00

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration   (2008)

Dr Sinan Kayhan Aral 2013-07-15T22:31:40.183-04:00

Modeling Social Interactions: Identification, Policy Methods and Policy Implications  (2008)

Dr. Catherine Tucker 2013-04-17T22:46:38.24-04:00

Search Engine Advertising: Examining a profitable side of the long tail of advertising that is not possible under the traditional broadcast advertising model  (2008)

Dr. Catherine Tucker 2013-04-17T22:50:06.747-04:00

Trust, Costs and Incentives in Global Supplier Networks: Evidence from IT Sourcing Decisions   (2008)

Dr Sinan Kayhan Aral 2013-07-15T22:21:52.143-04:00

“Is Friendship Akin to Kinship?” Evolution & Human Behavior, 28, 365-374.  (2007)

Dr. Joshua Ackerman 2011-05-21T06:33:01.08-04:00

Greedoid-Based Non-compensatory Two-Stage Consideration-then-Choice Inference  (2007)

Dr. John R. Hauser 2014-02-28T10:52:03.567-05:00

IT Assets, Organizational Capabilities & Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation   (2007)

Dr Sinan Kayhan Aral 2013-07-11T15:45:08.733-04:00

Mining Face to Face Interaction Networks Using Sociometric Badges: Evidence Predicting Productivity in IT Configuration   (2007)

Dr Sinan Kayhan Aral 2013-07-15T22:39:33.263-04:00

Network Structure & Information Advantage  (2007)

Dr Sinan Kayhan Aral 2013-07-15T22:33:57.89-04:00

Network Structure & Information Advantage  (2007)

Dr Sinan Kayhan Aral 2013-07-13T18:55:27.177-04:00

Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application  (2007)

Dr. John R. Hauser 2014-02-28T10:50:09.78-05:00

Productivity Effects of Information Diffusion in Networks   (2007)

Dr Sinan Kayhan Aral 2013-07-13T18:51:24.873-04:00

Regional Economic Context and the Value of Firm-Level IT Investment   (2007)

Dr Sinan Kayhan Aral 2013-07-15T22:44:02.397-04:00

Information, Technology and Information Worker Productivity: Task Level Evidence   (2006)

Dr Sinan Kayhan Aral 2013-07-13T19:02:13.007-04:00

Which Came First, IT or Productivity? The Virtuous Cycle of Investment and Use in Enterprise Systems   (2006)

Dr Sinan Kayhan Aral 2013-07-13T19:08:09.66-04:00

“A Live Baby or Your Money Back: The Marketing of in vitro Fertilization Procedures,” Management Science, 49(12) 2003.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Product Development in the New Dispersed Environment," invited paper for the Handbook of Marketing, Barton Weitz and Robin Wensley, Eds, Sage Press, 2001.

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Metrics Thermostat  (2001)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"The Virtual Customer", working paper, Cambridge, MA: Center for Innovation in Product Development, MIT, (December). Under review at the Journal of Product Innovation Management.  (2000)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

“Cross-National Empirical Generalization of a Supplier Selection and Usage Model for Global Business Services,” Journal of International Business Studies, 31(4) 2000.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines,” Marketing Science, 19(1) 2000.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“The Distribution of Survey Contact and Participation in America: Constructing a Survey-Based Estimate,” Journal of Marketing Research, 36 (May 1999) 286-294.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“It Takes A Hot Goalie To Raise the Stanley Cup: The Role of Team Ability, Home Ice, and the Hot Hand in the Stanley Cup Finals,” Chance, 11(1) (1998) 3-7.  (1998)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“No Problem! How Confident? Comforting Findings from JCR Pretests, Manipulation Checks, and Problem-Incidence Levels,” 1998.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models,” Management Science, 44(5) (1998) 610-628.  (1998)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Customers as Strategic Assets,” The Financial Times, December 1995. Reprinted in The Financial Post (Toronto), November 30, 1996. Reprinted as “Le client, un actif stratègique,” in Les Echos: Le Quotidien de la Economie, March 1997. (France)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Keep Your Customer and You’ll Be Satisfied,” Australia Business Review Weekly, May 1997.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“Why Customers Belong in Your List of Assets,” Australia Business Review Weekly, May 19, 1997.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Integrated Measures of Sales, Merchandizing, and Distribution  (1997)

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Assessing How Many Customers Have Really Been Won or Lost in Industrial Markets," 1996.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

“The Effect of Variety Seeking Behavior on Optimal Product Positioning,” Applied Stochastic Models and Data Analysis, 12(1) (1996) 27-44.  (1996)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Customer Base Analysis: An Industrial Purchase Process Application," Marketing Science, 13 (1994) 41-67. Recipient, John D. C. Little Award for Best Paper in an INFORMS journal.  (1994)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Understanding Price Effects for New Nondurables: How Price Responsiveness Varies Across Depth-of-Repeat Classes and Types of Consumer," European Journal of Operational Research, 76 (1994) 359-374.  (1994)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

The Marketing Information Revolution. Boston, MA: Harvard Business School Press, 1994.

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models," Marketing Science, 12 (1993) 395-414.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Does Measuring Intent Change Behavior?" Journal of Consumer Research, 20 (1993) 46-61.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing," Journal of Marketing Research, 30 (1993) 478-493.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Truth in Concentration in the Land of (80/20) Laws," Marketing Science, 12, (1993) 167-183. Finalist, Best Paper Award, Marketing Science Institute, 1994.  (1993)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Design and Marketing of New Products (2nd Ed). Englewood Cliffs, N.J.: Prentice Hall, 1993.

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

Design and Marketing of New Products, Prentice-Hall, Second Edition 1993

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

Design and Marketing of New Products, Prentice-Hall, Second Edition 1993

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Management Research on Outtages and Maintenance  (1993)

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Attribute Interdependencies in Product Performance Claims: Truth and Consequences,” in Proceedings, NAD Workshop IV, Product Performance Tests, (June 1992), 99-108.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"How Does A Product Market's Typical Price-Promotion Pattern Affect the Timing of Households' Purchases: An Empirical Study Using UPC Scanner Data," Journal of Retailing, 68 (1992) 316-338.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Some Characterizations of Stockpiling Behavior Under Uncertainty," Marketing Letters, 3 (1992), 5-16.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Relationship Between Purchases Made on Promotion and Shopping Trip Behavior," Journal of Retailing, 68 (1992) 294-315.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?" Journal of Marketing Research, 29 (1992), 391-405. Abstracted in the Journal of Product Innovation Management, 10 (1993), 359. Winner, best paper award, 1994: American Marketing Association, Advanced Research Techniques Forum.  (1992)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Combining Forecasts: Operational Adjustments to Theoretically Optimal Rules," Management Science, 36 (1991) 1044-1056.  (1991)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"How Many Forecasters Do You Really Have? Mahalanobis Provides the Intuition for the Surprising Clemen and Winkler Result," Operations Research, 39, (1991) 519-523.  (1991)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Inferring Causality in Consumer Perception Studies in Litigation Contexts," in Proceedings, NAD Workshop III, Advances in Claim Substantiation (April 1991), 161-170.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Models of Purchase Timing and Models of Brand Choice: Outlook and Issues," International Journal of Research in Marketing, 8 (1991),163-168.  (1991)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Advanced Marketing Strategy: Phenomena, Analysis and Decisions. Englewood Cliffs, N.J.: Prentice Hall, 1991.

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Puchased Consumer Goods  (1990)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

Modeling Categorization, Elimination, and Consideration for New Product Forecasting of Consumer Durables  (1990)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"A Method for Analyzing Left-Filtered Marketing Durations with an Application to Panel Dropout," May 1989.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Combining Multiple Estimates: An Application to Damage Assessment Litigation," May 1989.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Shopping Trip Behavior: An Empirical Investigation," Marketing Letters, 1, (1989) 55-70.  (1989)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Surprising Inferences from Unsurprising Observations: Do Conditional Expectations Really Regress to the Mean?" The American Statistician, 43 (1989) 176-183.  (1989)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

ENTERPRISE: An Integrating Management Exercise,Scientific Press, 1989

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"Definitions of Marketing Models" in P. Bennett (ed.) Dictionary of Marketing Terms, Chicago, IL.: American Marketing Association, 1988.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?" (with Comments and Reply) Journal of Business and Economic Statistics, 6 (1988), 145-166.  (1988)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Lead User Analysis for the Dev  (1988)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

Prelaunch Forecasting of New Automobiles: Models and Implementation  (1988)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"Counting Your Customers: Who Are They and What Will They Do Next?" Management Science, 33 (1987), 1-24.  (1987)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Methods for Choosing Among Statistical Models: The Relation Between Akaike's Information Criterion and the Likelihood Ratio Test," June 1987.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Complexity of the Conjoint Measurement Task Affects the Number of Attributes Used to Form Preferences: i.e., It Matters How You Measure," June 1987.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Effect of Variety Seeking Behavior on Optimal Product Positioning," May 1987.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Essentials of New Product Management. Englewood Cliffs, N.J.: Prentice Hall, 1987.

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"Which Preference Distributions Lead to Luce's Choice Axiom?" February 1986.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Applying Marketing Management: Four Simulations, Scientific Press, 1986.

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Essentials of New Product Management, Prentice Hall, 1986

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

Essentials of New Product Management, Prentice Hall, 1986

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"A Bayesian Cross-Validated Likelihood Method for Comparing Alternate Specifications of Quantitative Models," Marketing Science, 4 (1985), 20-40.  (1985)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Is the Customer Still Active?" The American Statistician, 39 (1985), 291-295.  (1985)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases," Marketing Science, 4 (1985), 255-266.  (1985)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Assessing Validity and Test-Retest Reliability for 'Pick K of N' Data," Marketing Science, 3 (1984), 23-40.  (1984)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications," May 1984. A modified and extended version, with additional analyses, was published as article #14.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Integration of the Sales Force: An Empirical Examination," The Rand Journal of Economics, 15 (1984), 385-395. Reprinted in O. E. Williamson and S. E. Masten (eds.), Transaction Cost Economics, Cheltenham, UK: Edward Elgar Publishing Ltd., a volume in the series, The International Library of Critical Writings in Economics, Mark Blaug (Series ed.), 1994.  (1984)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Issues in Measuring Concentration Among Firms, Suppliers and Customers," August 1984. Part of this paper is incorporated in a working paper with Lee Cooper and Donald G. Morrison, "Truth in Concentration in the Land of (80/20) Laws."

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Theory and Empirical Fit: A Bayesian Approach to Comparing Structural Equation Models," in Proceedings of the American Marketing Association's 1984 Winter Marketing Educators' Conference.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Decision Support Systems for Marketing Managers. New York, NY: AMA Membership Publications Division, American Management Associations, 1984.

John D.C. Little 2011-05-21T06:33:01.08-04:00

"Measuring Miscomprehension for Televised Communications Using True-False Questions," Journal of Consumer Research, 10 (1983), 147-156.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Modeling and Estimation Using Job Duration Data," Organizational Behavior and Human Performance, 32 (1983), 1-22.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Prediction of Future Random Events with the Condensed Negative Binomial Distribution," Journal of the American Statistical Association, 78 (1983) 449-456.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Some Sampling Properties of a Model for Income Distribution," Journal of Business and Economic Statistics, 1 (1983), 147-153.  (1983)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Testing Competitive Market Structures"  (1983)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"Testing Competitive Market Structures"  (1983)

Dr. John R. Hauser 2011-05-21T06:33:01.08-04:00

"The Role of Within Group Variance in the Design and Analysis of Market Experiments," June 1983.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Reducing the Risk of Failure and Improving the Profitability of New Consumer Products with the ASSESSOR Pre-Test Market Evaluation System  (1983)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"Conditional Expectations for a Generalized NBD Model: Theory and Applications," February 1982. A modified and extended version, with additional analyses, was published as article #14.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance," Marketing Science, 1 (1982), 57-78.  (1982)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"A Model of Careers in a Simple Hierarchy: Generalizing the Junior Professional's Decision Rule," The Bell Journal of Economics, 12 (1981), 310-320.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"A Stochastic Model for Evaluating Repeated Media Insertions," July 1981.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"On Individual-Level Inference in Job Duration Research: A Reexamination of the Wisconsin School Superintendents Study," Administrative Science Quarterly, 25 (1981), 84-89.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Predicting Future Random Events Based on Past Performance," Management Science, 27 (1981), 1006-1023.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Effect of Uncertainty on Attribute Importance in Linear Compensatory Models," September 1981.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"The Median Residual Lifetime: A Characterization Theorem and an Application," Operations Research, 29 (1981), 392-399.  (1981)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Jobs, Strikes and Wars: Probability Models for Duration" Organizational Behavior and Human Performance, 25 (1980), 224-251.  (1980)

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"A Nonstationary Markovian Binary Choice Model," May 1978.

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

A Normative Methodology for Modeling Consumer Response to Innovation  (1976)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

A Market Share Theorem  (1974)

John D.C. Little 2011-05-21T06:33:01.08-04:00

BRANDAID II  (1973)

John D.C. Little 2011-05-21T06:33:01.08-04:00

PERCEPTOR: A Model for Product Design  (1973)

Dr. Glen Urban 2011-05-21T06:33:01.08-04:00

"A Generalized NBD Regression."

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

"Representing Multi-Item Choice: Development of a General Model, and Applications."

Dr. David C. Schmittlein 2011-05-21T06:33:01.08-04:00

Selection Effects in Online Sharing:  Consequences for Peer Adoption

Dr Sinan Kayhan Aral 2013-09-26T14:58:43.62-04:00