September 2001, MIT Sloan research page
Put a frog in boiling water, and it jumps out. Put it in cold water and bring the water to boil, the frog does nothing and dies.
Companies in the Internet economy can't afford to be like frogs. They must
understand and react to the constant and sometimes subtle changes in the
market.
So write Michael A. Cusumano and Constantinos C. Markides in the introduction to Strategic Thinking for the Next Economy, published last spring by MIT Sloan Management Review (MIT SMR).
Edited by MIT Sloan professor Cusumano and Markides, of the London School of Business, the book captures the best in current thinking on strategy and the strategy-making process.
It contains 12 articles originally published in MIT SMR, a leading research journal, between 1998 and 2001. The articles are grouped under four areas:
The book comes at an apt time in the field of strategy.
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