MIT Sloan and General Motors honor Wharton professor with Buck Weaver Award for outstanding contributions to the field of marketing

CAMBRIDGE, Mass., September 7, 2007 — Yoram “Jerry” Wind, the Lauder Professor at the Wharton School of the University of Pennsylvania, was honored today with the Fifth Annual Buck Weaver Award for Marketing. Established by the MIT Sloan School of Management in 2003 and sponsored by General Motors Corp. (NYSE: GM), the award recognizes individuals who have made important contributions to the advancement of theory and practice in marketing science.

Glen Urban, dean emeritus and professor of Marketing at MIT Sloan, and Andy Norton, director of General Motors North America Portfolio Planning, presented the award during a two-day symposium of the same name held at MIT Sloan. Wind presented a paper entitled, Rigor and Relevance: A Key Marketing Challenge during the conference.

According to Urban, Wind was selected from a pool of 25 competitors for his “long career in academic innovation and influencing practice. He is a natural winner.”

Wind is the author of more than 20 books, many of which address the topic of marketing. A Wharton professor of Marketing, he is also director of the SEI Center for Advanced Studies in Management; an academic director of the Wharton Fellows Program; and co-editor of Wharton School Publishing. He earned a PhD from Stanford University and an MA from the Hebrew University in Jerusalem. Wind is a member of the American Marketing Association and a recipient of the 1985 Charles Coolidge Parlin Award for the Advancement of Science in Marketing.

Henry Grady “Buck” Weaver was a pioneer in marketing research and market-based decision making in the 1930s. Working for GM, he was the first known director of marketing research who went on to pioneer formal consumer research on attitudes, opinions, styling preferences, and customer design feature priorities. His contributions to the field were noted by Time Magazine in the 1930s and then were recently uncovered by GM's Vince Barabba, now retired. Barabba and Urban developed the concept for the annual award, which is held in conjunction with an annual conference.

For fifty years the MIT Sloan School of Management, based in Cambridge, Mass., has been one of the world's leading academic sources of innovation in management. The School's mission is to develop principled, innovative leaders who improve the world and to generate ideas that advance management practice.

The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

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