CAMBRIDGE, Mass., September 12, 2009 — Donald R. Lehmann, was honored today with the Seventh Annual Buck Weaver Award for Marketing, which was presented by MIT Sloan School of Management and General Motors Corp. (NYSE: GM). First established by MIT Sloan in 2003, the award recognizes individuals who have made important contributions to the advancement of theory and practice in marketing science. Glen Urban, dean emeritus and professor of Marketing at MIT Sloan, and Andy Norton, General Director, Global Consumer and Product Research, presented the award to Lehmann during a two-day symposium of the same name held at the MIT Faculty Club. Lehmann’s presentation was entitled, “Exploring, Explaining and Exploiting Diffusion.’ According to Urban, Lehmann was selected by a distinguished committee of marketing specialists.
Lehmann is the George E. Warren Professor of Business and Chair of the Marketing Division at Columbia University. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets. Lehmann has published more than 100 articles and books, serves on the editorial boards of several academic journals and is the founding editor of Marketing Letters. He is a past president of the Association for Consumer Research and former executive director (1993–1995, 2001–2003) of the Marketing Science Institute. He is co-editor of the International Journal of Research in Marketing.
Henry Grady “Buck” Weaver was a pioneer in marketing research and market-based decision making in the 1930s. Working for GM, he was the first known director of marketing research who went on to pioneer formal consumer research on attitudes, opinions, styling preferences, and customer design feature priorities. His contributions to the field were noted by Time Magazine in the 1930s and then were recently uncovered by GM's Vince Barabba, now retired. Barabba and Urban developed the concept for the annual award, which is held in conjunction with an annual conference.
The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.