Entrepreneurial Sales: MIT Sloan Sales Conference to look at companies that succeeded during the Great Recession and why

CAMBRIDGE, Mass., April 13, 2010 — In the wake of the Great Recession, what can sales professionals learn from companies that have built growth engines in difficult times? Has marketing been fundamentally changed by tough times and new technologies? And what can we learn about selling to future customers based on sales to earlier customers?

On Friday, May 7, the 4th Annual MIT Sloan Sales Conference will combine the perspective of MIT Sloan’s faculty practitioners with the experience of industry professionals from Hubspot, State Street Bank, and athenahealth for a day of lively panel discussions, workshops, sales strategies and networking opportunities. As New England’s only sales-focused student conference, this event regularly attracts more than 400 senior executives, entrepreneurs, industry professionals, professors, and MBAs from top business schools. The conference will run from 7:30 a.m. - 4:30 p.m. at the Hyatt Regency Cambridge, 575 Memorial Drive, Cambridge, MA.

“If we ever get out of the downturn, it will be the sales forces of America that get us there,” says Howard Anderson, a senior lecturer at the MIT Entrepreneurship Center and founder of The Yankee Group and Battery Venture Capital.

Slated key note speakers include:

  • Bob Hoey: As IBM’s general manager for Major Markers, Systems and Technology Group, Hoey was responsible for achieving IBM’s $15 billion hardware systems sales objectives in North America, Europe and Japan. He has more than 20 years of experience selling hardware, software and services.
  • Polly Sumner: As chief adoption officer of Salesforce.com, Sumner is responsible for customer success. Prior to Salesforce, Sumner was president of global services at Telecordia and served as president and CEO of Alphablox, where she grew the company from $5 million to $25 million in two years.

Panels and workshops will focus on such topics as:

  • Lessons from start-up CEOs’ sales to their first customers
  • How to sell money: Sales in the financial services sector
  • How big technology sells small

The organizing force behind the sales conference is the MIT Sloan Sales Club, which, since its launch in 2006, has grown into one of the largest clubs at MIT Sloan. The club offers certification to business school students in the practical skills required to sell. Students cite their interest in entrepreneurship, pitching business plans to investors, raising seed money, launching start-up businesses, and conducting fund raising campaigns as reasons for pursuing sales training.

For more information or to register for the event, please visit http://www.sloansalesconference.com

For questions, please contact: organizers@sloansalesconference.com

For Media Inquiries

Paul Denning
Director of Media Relations
Tel: 617-253-0576
Fax: 617-253-5875
E-mail: denning@mit.edu

Patricia Favreau
Associate Director of Media Relations
Tel: 617-253-3492
Fax: 617-253-5875
E-mail: pfavreau@mit.edu