Published: June 11, 2012
Glen Urban, June 2012
Glen Urban, dean emeritus and a 46-year professor of Marketing at MIT Sloan, is retiring, but not going away.
Although Urban, the David Austin Professor of Marketing and the chairman of the MIT Center for Digital Business, will no longer teach, he continues a career of groundbreaking marketing research by leading a two-year project quantifying the value of new media advertising.
In addition to his continued mentorship and support of MIT Sloan students, Urban and his wife, Andrea, yesterday announced a $1 million gift to establish the Glen L. and Andrea W. Urban Unitrust, which will support a PhD fellowship at MIT Sloan in the area of marketing.
“Glen has supported MIT Sloan’s students throughout his career—with guidance and mentorship, but also by offering students spots on world class research teams working with leading firms,” said David Schmittlein, John C Head III Dean. “With this gift, Glen and Andrea continue their commitment to MIT Sloan, its students, and marketing science. And they show how the academic leaders of one generation can support the brightest and most promising leaders of the next.”
“MIT has been good to me,” Urban said. “Where could you go where you can do whatever you want whatever way you want with the support and intellectual resources that you need? We were able to convert some of that into some economic gains … I’d like to give some of that back to perpetuate the structure that I have benefited from.”