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The single most important hurdle in the PhD experience at MIT Sloan is the General Examinations. The exact form of these exams can vary according to the faculty and students involved, but they always involve written and oral parts given by the area faculty covering all of the relevant material.
Professor John Hauser is an authority on the design and marketing of new products, voice-of-the-customer methods, and customer satisfaction incentives, among other topics.
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