Unlocking Capital for Sustainability Oriented Ventures: 7 Key Lessons for Entrepreneurs

Entrepreneurship is challenging in all cases, and raising capital can be especially difficult. For sustainability-oriented entrepreneurs who aspire to realize a positive environmental or social impact through the success of their for-profit business, the challenge of raising capital is even greater.

In this guide, we answer the question: How can sustainability-oriented entrepreneurs attract the necessary capital required to grow their business and ultimately realize their social or environmental impact? Drawing on various research efforts looking at sustainability-oriented innovation, we provide seven actionable lessons to help entrepreneurs raise the capital they need to successfully accelerate their sustainability-oriented innovations. For each lesson, we include a case study example and a checklist of questions to help sustainability-entrepreneurs take action immediately.