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  • Marketing Science

    The Marketing Science concentration provides students with the opportunity to develop skills in strategic marketing functions such as new product development, pricing, sales force management, advertising, promotion, and consumer information management.

    Required subjectsUnits
    15.812*Marketing Management9
    Plus one or more of the following (two six-unit subjects count as one elective) 
    1.202Demand Modeling12
    15.068Statistical Consulting9
    15.818Pricing9
    15.821Listening to the Customer6
    15.822Strategic Market Measurement6
    Plus as many of the following as needed to total four full subjects (two six-unit subjects count as one elective) 
    15.828Design and Marketing New Products9
    15.833Business-to-Business Marketing6
    15.834Marketing Strategy9
    15.846Branding6
    15.847Consumer Behavior9

    * 15.812 also satisfies a departmental requirement.