Undergraduate Programs

Marketing Science

The Marketing Science concentration provides students with the opportunity to develop skills in strategic marketing functions such as new product development, pricing, sales force management, advertising, promotion, and consumer information management.

Required subjects		Units
15.812*	Marketing Management	9
Plus one or more of the following (two six-unit subjects count as one elective)
1.202	Demand Modeling	12
15.818	Pricing	9
15.821	Listening to the Customer	6
15.822	Strategic Market Measurement	6
15.840	Special Seminar in Marketing: Who Are Your Customers and What Will They Do Next: Applied Probability Models in Marketing (Spring 2010)†	12
Plus as many of the following as needed to total four full subjects (two six-unit subjects count as one elective)
15.828	Design and Marketing New Products	9
15.833	Business-to-Business Marketing	6
15.834	Marketing Strategy	9
15.846	Branding	9
15.847	Consumer Behavior	9

* 15.812 also satisfies a departmental requirement.
† Special seminar topics change from term to term; this seminar will satisfy the requirement if it is taken during the term indicated.