The Marketing Science concentration provides students with the opportunity to develop skills in strategic marketing functions such as new product development, pricing, sales force management, advertising, promotion, and consumer information management.
|Plus one or more of the following (two six-unit subjects count as one elective)|
|15.821||Listening to the Customer||6|
|15.822||Strategic Market Measurement||6|
|Plus as many of the following as needed to total four full subjects (two six-unit subjects count as one elective)|
|15.828||Design and Marketing New Products||9|
* 15.812 also satisfies a departmental requirement.