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Please note: Our demos are currently unavailable. Please check back again soon.

Concise demos for classroom use of six Virtual-Customer methods.

Adaptive Choice-based Conjoint Analysis

CARDS (Conjoint Adaptive Ranking Database System)

  • PDA demo

Configurators

  • Cameras
  • Copiers
  • Crossover vehicles
  • Laptop bags

FastPace (Fast Polyhedral Adaptive Conjoint Estimation)

  • Laptop bags
  • See also concise demos (above)

Virtual Concept Tests

  • Bike pumps

Web-based Conjoint Interfaces

  • Cameras (Downloadable code for running Web site locally)
  • Crossover vehicles
  • Laptop Bags
  • Ski resorts


MIT Sloan Professor Glen Urban
MIT Sloan Professor Glen Urban co-wrote, with John Hauser, “‘Listening In’ to Find Unmet Customer Needs and Solutions.”
Read the working paper (PDF) >>