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In order to enable the rapid deployment of the Virtual Customer methods we are
providing demonstration code for free download. Our goal is to make
these methods available as widely as possible. Thus, you may distribute
this code and you may use it with other computer programs under
the terms of the GNU Lesser General Public License. It may also
be linked with or distributed with both free and proprietary interviewing
software as detailed in the GNU Lesser General Public License. These
codes may also be used for classroom demonstrations. Specifically:
Virtual Customer Code (methods
for web-based preference measurement) Copyright © 2001, Massachusetts
Institute of Technology.
These codes are free software;
you can redistribute then and/or modify them under the terms of
the GNU Lesser General Public License as published by the Free Software
Foundation; either version 2.1 of the license, or (at your option)
any later version.
These codes are distributed
in the hope that they will be useful, but WITHOUT ANY WARRANTY;
without even the implied warranty of MERCHANTABILITY or FITNESS
FOR A PARTICULAR PURPOSE. See the GNU Lesser General Public License
for more details.
You should receive a copy of the GNU Lesser General Public License along with these codes;
if not, write to the Free Software Foundation, Inc., 59 Temple Place,
Suite 330, Boston, MA 02111-1307. USA. This license is also available
at http://mitsloan.mit.edu/vc or CIPD (Building E60), MIT, Cambridge,
MA 02142.
View full license agreement.
| Adaptive Choice-based Conjoint Code |
Download |
| Concise demo of all research methods for installation and use on a local computer |
Download
or
Go online
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| Enterprise: An Integrated Management Exercise. A simulation exercise that can be
used to teach product development and marketing. |
Download Exe
or Download Source
and Download Manual
and Download Instructor
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| FastPace Alternative Code (fully commented Matlab code) |
Download |
| FastPace Code and files (Laptop Bags) |
Download |
| Marketing Simulations for (1) three-person, iterative, continuous-action
prisoners’ deilemma, (2) defensive strategy, (3) new product positioning,
and (4) lifecycle forecasting. (DOS-based). |
Download Exe
or
Download Source
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| User Design Code and files (Crossover Vehicle) |
Download |
| Web-based Conjoint Analysis (WCA) Code and files (Crossover Vehicle) |
Download |
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MIT Sloan Professor Drazen Prelec developed a readings packet on the Information Pump method.
Review the packet >> |
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