These documents are in Adobe's Portable Document Format.
If you can not view these documents, you may need to download and install
Reader Program. To view the papers simply click on the link. To download
the papers, right click on the link.
Ely Dahan and John R. Hauser (2001), Managing
a Dispersed Product Development Process, Handbook of Marketing,
Bart Weitz and Robin Wensley, eds., (New York, NY: Sage Publications).
Ely Dahan and John R. Hauser (2001), The
Virtual Customer, Journal of Product Innovation Management,
19, 5, (September), 332-354.
Finalist, PDMA Best Paper Award in 2003.
Theodoros Evgeniou, Constantinos Boussios, and Giorgos Zacharia (2004), Generalized Robust Conjoint Estimation, forthcoming Marketing Science. See also Technical Appendix.
John R. Hauser and Vithala R. Rao Conjoint
Analysis, Related Modeling, and Applications, Chapter prepared for
Advances in Marketing Research: Progress and Prospects [A tribute
to Paul Green's Contributions to Marketing Research Methodology].
John R. Hauser, Gerald Tellis, and Abbie Griffin (2005), Research on Innovation: A Review and Agenda for Marketing Science, forthcoming, Marketing Science.
John R. Hauser and Olivier Toubia (2005), The Impact of Utility Balance and Endogeneity in Conjoint Analysis, forthcoming Marketing Science. See also Technical Appendix.
Drazen Prelec (2004), A Bayesian Truth Serum for Subjective Data, Science, 306, (October 15), 462-466.
Olivier Toubia, John R. Hauser and Duncan I. Simester (2004) "Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis," Journal of Marketing Research, 41, 1, (February), 116-131. Also Table Update.
Finalist, Paul Green Award for contributions to the practice of marketing research.
Olivier Toubia, Duncan I. Simester, John R. Hauser and Ely Dahan (2003) "Fast Polyhedral Adaptive Conjoint Estimation," Marketing Science. 22, 3, (Summer), 273-303 Download laptop bag data.
First Place, John D. C. Little Award for Best Article in the Marketing Sciences Literature, 2003.
First Place, Frank M. Bass Award for the Best Article based on a dissertation, 2005.
Glen L. Urban and John R. Hauser (2003), "'Listening In' to Find Unmet Customer Needs and Solutions," May 2003, Journal of Marketing, 68, (April), 72-87.
Jacob Abernethy, Theodoros Evgeniou, and Jean Philippe Vert (2004), An Optimization Framework for Adaptive Questionnaire Design, INSEAD Working Paper.
Michael Bartl, Johann Fuller, Holger Ernst, and Hans Muhlbacher, Managerial
Perspectives on Virtual Customer Integration: Cognition, Attitude, and
Intention, Working Paper, University of Innsbruck, January 2004
Theodoros Evgeniou and Massimiliano Pontil (2004), Optimization Conjoint Models for Consumer Heterogeneity, Working Paper, INSEAD.
Johann Fuller, Michael Bartl, Holger Ernst, and Hans Muhlbacher,
Community Based Innovation: A Method to Utilize the Innovative Protential
of Online Communities, Working paper, University of Innsbruck, January
Rajeev Kohli and Kamel Jedidi (2005), Representation of Lexicographic Preference Models and their Variants, Columbia University Working Paper.
Olivier Toubia (2005) Idea
Generation, Creativity, and Incentives, Columbia University Working Paper.
Olivier Toubia and John R. Hauser (2005), Note on Managerial Efficiency, Working Paper, April.
Olivier Toubia, John R. Hauser, and Rosanna Garcia (2005), Generalized Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis, Working Paper.
Michael Yee, John Hauser, James Orlin, and Ely Dahan (2005), Greedoid-Based Non-compensatory Two-Stage Consideration-then-Choice Inference, under review, Marketing Science.
Ely Dahan, "Securities
Trading of Concepts."
Drazen Prelec, "Information
Virtual Customer Initiative, "Conjoint
Virtual Customer in the News:
Have it Your Way, Forbes, February 14, 2005, pages 78-86.
Data, Darwin and the New CEO, By Consolidating Consumer Opinion, MIT Finds a New Way to Succeed (or Fail) Faster Than Ever, Advertising Age's Point Magazine, April 4, 2005.
Better Products Through Virtual Customers, MIT
Sloan Management Review, Reprint 4231; Spring 2001, Volume 42, Number
3, p. 14.
Enlisting Virtual Customers to Aid in New Product Development, AMS
Newsletter, Issue No. 10, August 2001.
Virtual Customer Initiative: The End of Unadapted Products? Journal
Friendly Spies on the Net , Business
Week, July 9, 2001.
John D. C. Little Prize Video, "Marketing Science
2000 Best Papers" (Real Player video)