Virtual Customer Initiative

Faculty — MIT

John Hauser (Initiative Leader)
James Orlin
Drazen Prelec
Glen Urban
Eric von Hippel

Faculty — Other Universities

Ely Dahan
(UCLA) Theodoros Evgeniou (INSEAD)
Min Ding (Penn State University)
Rosanna Garcia (Northeastern University)
Rajeev Kohli
Olivier Toubia (Columbia University)

Students

Ray Weaver
Michael Yee

Web Designers and Programmers

Aleksas Hauser
Limor Weisberg

Related Resources

The Virtual Customer team has made the code behind the initiative public, so other researchers and private firms can help the concept fulfill its potential. For more on the Virtual Customer activities of other researchers and private firms, see Related Resources.