Press Source: WBUR

Women's sports coverage reaches new heights, but has a long way to go

"We are making progress with the amount of coverage that women's sports are receiving but 15% is still so low in the bigger scheme of things."

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Press Source: Sports Business Journal

'Driving for distinction': Marketing magic of 'Barbie' movie has lessons...

"Build a fandom and a movement capable of organic growth, convert casual fans into avid fans."

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Press Source: Sports Business Journal (Opinion Piece)

NIL gender pay gap is real, but doesn’t have to be the norm

"Before gender pay gaps become too deeply entrenched in the NIL [name, image, likeness] ecosystem, they need to be addressed."

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Press Source: GBH | Under the Radar with Callie Crossley

Despite winning championships, women's sports in Boston don't get the at...

Lecturer Shira Springer joins “Under the Radar with Callie Crossley” to discuss coverage of women’s sports in the media.

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Press Source: Sports Business Journal (Opinion Piece)

The World Cup ‘kiss’: An opportunity to tackle complicated, sensitive is...

"Rubiales and his gaslighting showed it’s easy for some leaders to deny the existence of the unsafe, toxic environments they’ve created."

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Press Source: Sports Business Journal (Opinion Piece)

Investment can mean power and purpose within the women’s sports ecosyste...

"To invest properly in women’s sports, you need to genuinely care about and understand the ecosystem, to build collaboratively and responsibly.”

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Press Source: Sports Business Journal (Opinion Piece)

Research gap still keeping female athletes on the sidelines

"Despite recent, record-setting progress in women's sports, research focused on female athletes lags far behind research on male athletes."

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Press Source: GBH News

Controversial PGA-LIV merger is a win for Saudi Arabia's 'sportswashing,...

"The Saudis clearly see sports as a way to put a friendlier face on their authoritarian regime and to cover up their human rights violations."

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Press Source: Sports Business Journal (Opinion Piece)

Storytelling can sustain the spotlight for women's sports

“Women’s sports enjoy a unique storytelling advantage. They can give audiences the thrill of discovery."

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Press Source: Sports Business Journal (Opinion Piece)

Tom Brady's Aces investment an opportunity for perspective

"For those watching at home and those in the middle of the action, progress in women's sports has been a case of slowly then all at once."

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