“Banking tends to be unusually concentrated ... Decentralised finance as a movement promises to change this pattern of concentration.”
"Protecting a brand's equity and value should be one of an executive's key responsibilities."
"I have been investigating what makes advertising work online ... all too often it's just not working as well as we were were led to believe."
"Companies must think critically about how to address the issue of technology access and inequity throughout the COVID-19 crisis."
Americans have seen disappointing levels of economic growth..innovations on the horizon provide great reason to be optimistic.
"...to fully realize the potential of omnichannel marketing, firms need information on all their interactions with each customer..."
Prof. Catherine Tucker and co-author consider how to address the issue of technology access and inequity throughout the COVID-19 crisis.
Tucker and co-author write: "The process by which data brokers create these segments is kept secret for competitive reasons."
