“Considering our long-term growth goals, entering the U.S. market is a necessary step for Conexia. But in light of the challenges ahead, is it the step we should take now?”
– Luis Navas, CEO, Conexia
Since 2003, Buenos Aires-based Conexia had grown successfully by providing electronic billing and reconciliation services to the Argentinean healthcare market. In 2010, the company was preparing to enter the U.S. market, where healthcare, insurance, and payment providers were in rapid flux.