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MIT Sloan > LearningEdge > Sustainability > SunPower: Focused on the Future of Solar Power
Joel Conkling, Rebecca M. Henderson and Scott Roberts
In late 2006, SunPower designed, manufactured, and delivered the most efficient solar cells in the world. At a time when many experts believed solar technology would grow quickly, SunPower needed to decide whether to maintain market share through a strategy of differentiated technology or pricing.
Learning Objective
To focus on the role of the learning curve in building competitive advantage, asking how SunPower can compete against rivals that are many times larger in an industry that is almost certainly subject to significant learning effects; and introduce students to the challenges inherent in investing in alternative energy.
Instructor Note
This case is to be used in conjunction with “Eclipsing the Competition: The Solar PV Industry Simulation.”
Could be taught in the following course(s)
technology strategy, strategy, sustainability
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