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Sustainability

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SharePoint Site Environmental Management at IBM (A): Making Sustainability Sustainable through Passion and Process  <h4>Authors: Rebecca M. Henderson, Paulina Ponce de León Baridó</h4>Environmental management had been an important facet at IBM dating back to the 1970s. The case describes the company’s efforts in creating and managing sustainable practices. 12 months ago
SharePoint Site Environmental Management at IBM (B): Energy Conservation and Climate Stewardship  <h4>Authors: Rebecca M. Henderson, Paulina Ponce de León Baridó</h4>This case describes in detail IBM’s 35-year history of energy conservation and the results of some of those efforts. 12 months ago
SharePoint Site Fair Trade Coffee: The Mainstream Debate  <h4>Authors: Diane Cameron, <a href='http://mitsloan.mit.edu/faculty/detail.php?in_spseqno=41111'>Richard M. Locke</a>, <a href='http://mitsloan.mit.edu/about/detail.php?in_spseqno=49965'>Cate Reavis</a> </h4>In 2008, the Fair Trade Coffee market was facing a growth crisis. Many in the industry believed that survival would require mainstreaming Fair Trade Coffee into nonspecialty brands like Folgers and Maxwell House. However, the question was whether a mainstreaming strategy would compromise the economic and social standards that were at the heart of Fair Trade. 13 months ago
SharePoint Site Materials Pooling (A): Opportunity and Potential of the Sustainability Consortium  <h4>Authors: <a href='http://mitsloan.mit.edu/faculty/detail.php?in_spseqno=41251'>John Carroll</a>, Art Kleiner, Joe Lauer, Benyamin Lichtenstein, Chris Page</h4>This case series describes the concept of materials pooling as a sustainability strategy for businesses and the challenges that such collaborations encounter. 13 months ago
SharePoint Site Materials Pooling (B): Challenges to a Collaboration for Sustainability  4 months ago
SharePoint Site Materials Pooling (C): Pitfalls and Learning from Collaboration  13 months ago
SharePoint Site Nike Considered: Getting Traction on Sustainability  <h4>Authors: Rebecca M. Henderson, <a href='http://mitsloan.mit.edu/faculty/detail.php?in_spseqno=41111'>Richard M. Locke</a>, Christopher Lyddy, <a href='http://mitsloan.mit.edu/about/detail.php?in_spseqno=49965'>Cate Reavis</a></h4>In 2008, Hannah Jones, Nike’s new VP of Corporate Responsibility, wanted the company to be a leader in creating sustainable footwear, and subsequently developed a strategy for working with the product units to do so. Questions remained about whether Nike was on the right track and if the company was doing enough in the sustainability arena. 13 months ago
SharePoint Site Resolute Marine Energy: Power in Waves  9 days ago
SharePoint Site SunPower: Focused on the Future of Solar Power  <h4>Authors: Joel Conkling, Rebecca M. Henderson, Scott Roberts</h4>In late 2006, SunPower designed, manufactured, and delivered the most efficient solar cells in the world. At a time when many experts believed solar technology would grow quickly, SunPower needed to decide whether to maintain market share through a strategy of differentiated technology or pricing. 13 months ago
SharePoint Site Vermont City Electric  <h4>Authors: <a href='http://mitsloan.mit.edu/faculty/detail.php?in_spseqno=17249'>Robert M. Freund</a>, Jonathan Potter</h4>In late 2008, Vermont City Electric (VCE), a municipal electric utility company, needed to determine which investments in demand-side management (DSM) programs to undertake in the context of the budget restrictions it faced. Based on the information contained in the case, students must construct and solve a mixed-integer optimization model of VCE’s operations over a six-year planning period in order to determine which DSM programs to implement and what the cost and carbon impact of these programs will be. 12 months ago

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