Description: Fundamentals of digital business strategy with an emphasis on Internet technology and its use in business and commerce. Economics of digital goods, including text, music, software, video and other types of content. Pricing, bundling, subscription and advertising-based models. Software agents, auctions, and implications for consumer search and competition. Personalization, security, encryption and targeted communications. Privacy and intellectual property. Principles of information-based organization and e-business. Tools and techniques for managing business transformation. Guest speakers, lecture, cases, and projects.
Course #: 15.567
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