Description: Explores the difference between service and manufacturing operations, and the degree of distinct management skills and tools required. Based on lectures, cases selected from a variety of service operations with a particular interest on service business models (both online and offline) and their evolution or reinvention, readings, and on a service business simulation. Focuses on job opportunities in the service sector. Guest speakers present their experiences on various aspects of the service industry.
Course #: 15.768
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