Description: Practical introduction to the process of designing and marketing new products. Covers the major phases of product development: opportunity identification (customer input, generating ideas, market definition), product design and positioning, pre-market testing and forecasting, launch marketing, and managing the life cycle. Presents proven techniques, but emphasizes state of the art methods like "listening in", virtual customer, information acceleration, and trust based marketing. Group project allows students to apply lessons to the design and marketing of a hydrogen fueled vehicle.
Course #: 15.828
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