15.225 Modern Business In China
China Lab offers students a unique, hands-on opportunity to tackle real business challenges that modern Chinese businesses face. Working in a wide variety of industries, including artificial intelligence, finch, biotech, healthcare, e-commerce, and many others, students collaborate with their hosts to dig deeper into their companies' unique challenges. Below are some of the questions students have worked with host companies to answer:
- What should be the entry and product strategy for a Chinese consumer goods manufacturing company in the US market?
- How can a China-based used car sales and after-sales service platform use big data on vehicle usage and machine learning to improve the value of their offerings?
- How can an incubator in Shanghai attract US innovators to commercialize their technology in China?
- What models from US hospitals can a Chinese health information exchange adopt to improve efficiency and quality of care at the same time?
For a closer look at two China Lab projects, please watch this video: