Ideas Made to Matter Strategy

The case of the Super Soaker and the chamber therein

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What the classic toy can teach you about innovation and patent protection.

Dec 8, 2017
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Ideas Made to Matter Manufacturing

Additive manufacturing, explained

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How it works, its biggest advantages, and which industries it could disrupt.

Dec 7, 2017
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Ideas Made to Matter Strategy

In Peloton's brand strategy, value in old-school advertising

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The buzzed-about exercise company is using old-school marketing to expand beyond a niche customer base.

Nov 30, 2017
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Ideas Made to Matter Leadership

6 from MIT Sloan named to Boston 50 on Fire list

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Winners include a metal 3-D printing company and the MIT Sloan Sports Analytics Conference.

Nov 13, 2017
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Ideas Made to Matter Knowledge Management

9 new business insights from MIT Sloan Management Review

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How employees can avoid becoming commodities, and more from the magazine.

Oct 19, 2017
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Ideas Made to Matter Risk Management

Best of a bad situation: choosing which disasters to prevent

In a world of finite resources, which worst-case scenarios should we prepare for? And which should we let go?

Oct 27, 2015
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Ideas Made to Matter Career

A summer internship with Captain Underpants

MBA student develops brand strategy for popular—and controversial—children's book series at DreamWorks internship

Sep 4, 2015
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Ideas Made to Matter Technology

Strategy Rules: A Q&A with Michael Cusumano

The management professor on Gates, Grove, Jobs, and why Apple Watch should be open to Android phones.

Apr 14, 2015
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Ideas Made to Matter Strategy

Global fan engagement boosting the value of team ownership

New media and e-commerce make investing in sports teams more rewarding than ever, say Celtics, 76ers owners

Mar 2, 2015
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