Ideas Made to Matter Supply Chain

Supply chain transparency, explained

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What is transparency, how does it differ from visibility, who’s demanding it, and how can it boost ESG ratings and consumer trust.

Feb 20, 2020
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Ideas Made to Matter Marketing

How to master direct-to-consumer marketing

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Leaders from Peloton, Etsy, and Diageo talk direct-to-consumer, data, shipping, and achieving the ultimate customer experience.

Jan 23, 2020
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Ideas Made to Matter Digital Economy

How retail stores can thrive in the digital era

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With batting cages, celebrity fashion shows, and private brands, Dick’s Sporting Goods is breathing new life into brick and mortar.

Jan 14, 2020
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Ideas Made to Matter Sustainability

Is the global water crisis also a business opportunity?

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The world needs solutions to its multiple water challenges. Here are four ways private business — and private equity — can play a role.

Jan 9, 2020
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Ideas Made to Matter Entrepreneurship

2 from MIT Sloan make Forbes 30 Under 30 List

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Founders from Cast21 and NewtonX named to annual lists of “young, creative and bold minds.”

Jan 8, 2020
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Ideas Made to Matter Product Development

What is ‘data wrapping’ and how can you use it?

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How to design for the ‘Four ‘As’ to unlock value for your customers.

Oct 25, 2019
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Ideas Made to Matter Marketing

Avoid these 5 product marketing missteps

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First: Don’t tie yourself to a solution before you’ve got a problem.

Sep 30, 2019
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Ideas Made to Matter Startups

24 MIT startups to watch

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A robotic bartender, customized skincare, smart clothing, and more.

Sep 10, 2019
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Ideas Made to Matter Market Research

Predicting customer trends with sales data

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The algorithm calculates customer trends and the most effective targeted promotions.

Aug 14, 2019
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Ideas Made to Matter Startups

This MIT startup is putting the ‘you’ back in user

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Design research startup Human Element wants companies to stop selling to ‘users,’ start connecting as people.

Jul 19, 2019
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