This MIT startup is putting the ‘you’ back in user
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Design research startup Human Element wants companies to stop selling to ‘users,’ start connecting as people.
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Design research startup Human Element wants companies to stop selling to ‘users,’ start connecting as people.
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Behavioral science can help identify who is open to AI-enhanced insights, helping companies hone their customer experience strategy.
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A “stethoscope for an oil well” will test operating conditions and leakage.
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A look at intentional and unintentional food adulteration, and why it matters to agricultural supply chains.
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A proprietary fit algorithm helped, but ThirdLove's success is really about making life easier for its customers.
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How Amazon and others have mastered the art of inversion.
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Duo focuses on Mexican businesses; therapeutic wristbands and health data systems for refugees also win top honors.
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Top 10 news and research articles for 2018 from MIT Sloan School of Management.
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The holiday hotline is a study in successful content marketing.
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The businesswomen are the minds behind companies like Blendoor, ThirdLove, and RockPaperRobot.