Ideas Made to Matter Marketing

How to master direct-to-consumer marketing

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Leaders from Peloton, Etsy, and Diageo talk direct-to-consumer, data, shipping, and achieving the ultimate customer experience.

Jan 23, 2020
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Ideas Made to Matter Digital Economy

How retail stores can thrive in the digital era

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With batting cages, celebrity fashion shows, and private brands, Dick’s Sporting Goods is breathing new life into brick and mortar.

Jan 14, 2020
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Ideas Made to Matter Marketing

A tech YouTuber’s guide to building a brand

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Jacklyn Dallas on time management, learning from feedback, and staying true to yourself.

Nov 4, 2019
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Ideas Made to Matter Marketing

Avoid these 5 product marketing missteps

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First: Don’t tie yourself to a solution before you’ve got a problem.

Sep 30, 2019
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Ideas Made to Matter Leadership

Why AirAsia boosts marketing during a crisis

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And why its CEO used to work as a baggage handler.

Jan 24, 2019
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Ideas Made to Matter Research

3 ways to win the online ratings battle

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Don't be afraid of a bad review. Instead, distinguish your product, find your niche, and build goodwill.

Jan 14, 2019
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Ideas Made to Matter Social Media

Social media advertising can boost or beat fake news

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New research shows social media advertising can spread falsehoods or amplify facts.

Dec 19, 2018
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Ideas Made to Matter Marketing

Authenticity in the age of Instagram

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Three brands on growing a fan base without (a lot of) celebrity endorsements.

Dec 14, 2018
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Ideas Made to Matter Marketing

Why the Butterball Turkey Talk Line works

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The holiday hotline is a study in successful content marketing.

Nov 15, 2018
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Ideas Made to Matter Marketing

In Kaepernick ads, Nike further develops its brand point of view

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‘What Nike is talking about is fundamental core values of who you are.’

Sep 6, 2018
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