Ben Shields speaks about the power of persuasion, the strategic use of social media, and the importance of having a targeted plan on LinkedIn.
Last month, MBA students at the MIT Sloan School of Management explored issues of race and gender in sports.
“We are, as an industry, forced to redefine what it means to attend a sporting event.”
“All we have right now as fans is a digital experience,” says [Senior Lecturer Ben] Shields.
Ben Shields discusses how the sports industry can survive the pandemic and in what ways innovation can reshape the sports industry.
“The greatest weapon we have is the strength of our community,” said Sharmila Chatterjee.
