Americans have seen disappointing levels of economic growth..innovations on the horizon provide great reason to be optimistic.
"...to fully realize the potential of omnichannel marketing, firms need information on all their interactions with each customer..."
Prof. Catherine Tucker and co-author consider how to address the issue of technology access and inequity throughout the COVID-19 crisis.
Tucker and co-author write: "The process by which data brokers create these segments is kept secret for competitive reasons."
